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The of Social Media - Women in Management

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Speech before the Women in Management Fox Cities group on October 12, 20011 on the Power of Social Media and how you can turn a build personally to benefit professionally.

Speech before the Women in Management Fox Cities group on October 12, 20011 on the Power of Social Media and how you can turn a build personally to benefit professionally.

Published in: Education, Technology, Business

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Transcript

  • 1. The Power of Social Media
  • 2. Where it all Started
  • 3. Building My Brand
  • 4. Social Media is Worldwide
  • 5. Global Response??
  • 6. So What is Social Media?
    Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
  • 7. Say What??
    A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
  • 8. Social Media WOW – Where to Start?
  • 9.
  • 10. So What is Social Media?
  • 11. What is Twitter?
    • Twitter is a social network comprised of short updates, or tweets
    • 12. You post tweets for your followers to read
    • 13. Your followers post tweets for you to read
    • 14. Platform for the web or your mobile device
  • – A Network about Everything
    So, what’s your social network about?
    Nothing?
    Nothing.
    Nothing.
    Everybody’s doing something - we’ll do nothing.
  • 15. How to Engage in SM?
    • Connect to your Audience
    • Ask Questions that Invite Discussion
    • Be transparent
    Be yourself
    Don’t pretend
    • Know your followers; keep in touch with them…
    • Highlight content generated by your followers
  • 16. The Conversation is key
    Remember Social Media is a 2 WAY Conversation
    BUT - It’s not IM It’s not Texting  This is KEY!!
  • 17. MeaningfulConversation
    People may not respond immediately
    People can not see your facial expressions
    Social Media in many ways is like e-mail and can be abused
    THAT’S NOT WHAT I MEANT
  • 18. 2-WAY Conversation
  • 19. The Power of Social Media
    Who remembers this picture?
    Flight 1549
    Hudson River
    Twitter had the Scoop 1st
    NOT CNN, FOXMSNBC -MajorsNO ONE!!!
    Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  • 20. Case Study 1
    East Coast Earth Quake
  • 21. Where Did You Hear the News?
    User Controlled Information
  • 22. Tweets Per Second
    Real Time Information
    • Royal Wedding – 3,966
    • 23. Osama bin laden’s Death – 5,000
    • 24. Japan Earthquake – 5,530
    • 25. Woman’s World Cup Soccer Loss – 7,196
    • 26. Beyonce Baby – MTV – 8,868
    • 27. Steve Jobs Death – 10,000+
  • Social Media Backlash - Gap
  • 28. All Fun and Games?
  • 29. Be Careful!!
  • 30. Watch what you post
    • 70% of hiring managers have rejected applicants due to Online information*
    *Microsoft Study
  • 31. Where do I start?
  • 32. Start with a Website
  • 33. Start with Videos
  • 34. Start with a Blog
  • 35. Facebook Business Page
  • 36. Start with a Twitter
  • 37. Build Your Business Spot in Social Media
    Just Do it
    Start Slow
    Have a Plan
    Be Yourself
    Listen!
  • 38. Social Media Is ACTION
    • People think Social Media is Hard
    • 39. Remember the “Social” In Social media
    • 40. Who has used a guest book?
    THAT’S SOCIAL MEDIA
  • 41. It really isn’t about me…
  • 42. It’s all about YOU!
  • 43. THANK YOU!!
    Tom Clifford
    hcmiller.com / tommytrc.com
    @tommytrc
    tomc@hcmiller.com