The Power of Social Media<br />
Where it all Started<br />
Building My Brand<br />
Global Response??<br />
So What is Social Media?<br />Social media is content created bypeople using highly accessible and scalable publishing tec...
Say What??<br />A category of sites that is based on user participation and user-generated content. They include social ne...
Social Media WOW – Where to Start?<br />
So What is Social Media?<br />
What is Twitter?<br /><ul><li>Twitter is a social network comprised of short updates, or tweets
Your followers post tweets for you to read
Platform for the web or your mobile device</li></li></ul><li>– A Network about Everything<br />So, what’s your social netw...
How to Engage in SM?<br />•	Connect to your Audience<br />•	Ask Questions that Invite Discussion<br />•	Be transparent<br ...
The Conversation is key<br />Remember Social Media is a 2 WAY Conversation<br />BUT - It’s not IM It’s not Texting  This ...
MeaningfulConversation<br />People may not respond immediately<br />People can not see your facial expressions<br />Social...
2-WAY Conversation<br />
The Power of Social Media<br />Who remembers this picture?<br />Flight 1549<br />Hudson River<br />Twitter had the Scoop 1...
Case Study 1 <br />East Coast Earth Quake<br />
Where Did You Hear the News?<br />User Controlled Information<br />
Tweets Per Second<br />Real Time Information<br /><ul><li>Royal Wedding – 3,966
Osama bin laden’s Death – 5,000
Japan Earthquake – 5,530
Woman’s World Cup Soccer Loss – 7,196
Beyonce Baby – MTV – 8,868
Steve Jobs Death – 10,000+</li></li></ul><li>Social Media Backlash - Gap<br />
All Fun and Games?<br />
Be Careful!!<br />
Watch what you post<br /><ul><li>70% of hiring managers have rejected applicants due to Online information*</li></ul>*Micr...
Where do I start?<br />
Start with a Website<br />
Start with Videos<br />
Start with a Blog<br />
Facebook Business Page<br />
Start with a Twitter<br />
Build Your Business Spot in Social Media<br />Just Do it<br />Start Slow<br />Have a Plan<br />Be Yourself<br />Listen!<br />
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The of Social Media - Women in Management

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Speech before the Women in Management Fox Cities group on October 12, 20011 on the Power of Social Media and how you can turn a build personally to benefit professionally.

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The of Social Media - Women in Management

  1. 1. The Power of Social Media<br />
  2. 2. Where it all Started<br />
  3. 3. Building My Brand<br />
  4. 4. Social Media is Worldwide<br />
  5. 5. Global Response??<br />
  6. 6. So What is Social Media?<br />Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media<br />
  7. 7. Say What??<br />A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define<br />
  8. 8. Social Media WOW – Where to Start?<br />
  9. 9.
  10. 10. So What is Social Media?<br />
  11. 11. What is Twitter?<br /><ul><li>Twitter is a social network comprised of short updates, or tweets
  12. 12. You post tweets for your followers to read
  13. 13. Your followers post tweets for you to read
  14. 14. Platform for the web or your mobile device</li></li></ul><li>– A Network about Everything<br />So, what’s your social network about?<br />Nothing?<br />Nothing.<br />Nothing.<br />Everybody’s doing something - we’ll do nothing.<br />
  15. 15. How to Engage in SM?<br />• Connect to your Audience<br />• Ask Questions that Invite Discussion<br />• Be transparent<br />Be yourself<br />Don’t pretend<br />• Know your followers; keep in touch with them…<br />• Highlight content generated by your followers<br />
  16. 16. The Conversation is key<br />Remember Social Media is a 2 WAY Conversation<br />BUT - It’s not IM It’s not Texting  This is KEY!!<br />
  17. 17. MeaningfulConversation<br />People may not respond immediately<br />People can not see your facial expressions<br />Social Media in many ways is like e-mail and can be abused<br />THAT’S NOT WHAT I MEANT<br />
  18. 18. 2-WAY Conversation<br />
  19. 19. The Power of Social Media<br />Who remembers this picture?<br />Flight 1549<br />Hudson River<br />Twitter had the Scoop 1st<br />NOT CNN, FOXMSNBC -MajorsNO ONE!!!<br />Janis Krums who Twittered it from his iPhone, and posted via TwitPic.<br />
  20. 20. Case Study 1 <br />East Coast Earth Quake<br />
  21. 21. Where Did You Hear the News?<br />User Controlled Information<br />
  22. 22. Tweets Per Second<br />Real Time Information<br /><ul><li>Royal Wedding – 3,966
  23. 23. Osama bin laden’s Death – 5,000
  24. 24. Japan Earthquake – 5,530
  25. 25. Woman’s World Cup Soccer Loss – 7,196
  26. 26. Beyonce Baby – MTV – 8,868
  27. 27. Steve Jobs Death – 10,000+</li></li></ul><li>Social Media Backlash - Gap<br />
  28. 28. All Fun and Games?<br />
  29. 29. Be Careful!!<br />
  30. 30. Watch what you post<br /><ul><li>70% of hiring managers have rejected applicants due to Online information*</li></ul>*Microsoft Study<br />
  31. 31. Where do I start?<br />
  32. 32. Start with a Website<br />
  33. 33. Start with Videos<br />
  34. 34. Start with a Blog<br />
  35. 35. Facebook Business Page<br />
  36. 36. Start with a Twitter<br />
  37. 37. Build Your Business Spot in Social Media<br />Just Do it<br />Start Slow<br />Have a Plan<br />Be Yourself<br />Listen!<br />
  38. 38. Social Media Is ACTION<br /><ul><li>People think Social Media is Hard
  39. 39. Remember the “Social” In Social media
  40. 40. Who has used a guest book?</li></ul>THAT’S SOCIAL MEDIA<br />
  41. 41. It really isn’t about me…<br />
  42. 42. It’s all about YOU!<br />
  43. 43. THANK YOU!!<br />Tom Clifford<br />hcmiller.com / tommytrc.com<br />@tommytrc<br />tomc@hcmiller.com<br />

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