The Power of Social Media AITP

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Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy, with over 135,000 twitter followers, will help demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey. As he likes to put it, build your brand personally so you can grow your business professionally.

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The Power of Social Media AITP

  1. 1. Where it all Started
  2. 2. Building My Brand
  3. 3. Global Response??
  4. 4. Social Media WOW – Where to Start?
  5. 5. So What is Social Media?
  6. 6. What is Twitter? Twitter is a social network comprised of short updates, or tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device
  7. 7. – A Network about Everything So, what’s your social network about? Nothing? Nothing.Nothing.Everybody’s doingsomething - we’ll donothing.
  8. 8. How to Engage in SM?• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent • Be yourself • Don’t pretend• Know your followers; keep in touch with them…• Highlight content generated by your followers
  9. 9. The Conversation is key• Remember Social Media is a 2 WAY Conversation• BUT - It’s not IM It’s not Texting  This is KEY!!
  10. 10. Meaningful Conversation• People may not respond immediately• People can not see your facial expressions• Social Media in many ways is like e-mail and can be abused• THAT’S NOT WHAT I MEANT
  11. 11. 2-WAY Conversation
  12. 12. The Power of Social Media• Who remembers this picture?• Flight 1549• Hudson River• Twitter had the Scoop 1st• NOT CNN, FOX MSNBC -Majors NO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  13. 13. Where Did You Hear the News? User Controlled Information
  14. 14. Tweets Per Second Real Time Information• Osama bin laden’s Death – 5,000• Japan Earthquake – 5,530• Beyonce Baby – MTV – 8,868• Steve Jobs Death – 10,000• Usain Bolt – Gold Metal Win – 80,000• Spice Girls – 2012 Olympics – 116,000• Presdeint Obama 2012 Win – 327,000
  15. 15. Social Media Backlash - Gap
  16. 16. All Fun and Games?
  17. 17. Be Careful!!
  18. 18. Watch what you post • 70% of hiring managers have rejected applicants due to Online information**Microsoft Study
  19. 19. So Why Even Bother??
  20. 20. ONE WORD - SEO
  21. 21. Where do I start?
  22. 22. Start with a Website
  23. 23. Start with Videos
  24. 24. Start with a Blog
  25. 25. Facebook Business Page
  26. 26. Start with a Twitter
  27. 27. Build Your Business Spot in Social Media 1. Just Do it 2. Start Slow 3. Have a Plan *A Marketing plan 4. Be Yourself 5. Listen!
  28. 28. Social Media Is ACTION• People think Social Media is Hard• Remember the “Social” In Social media• Who has used a guest book?THAT’S SOCIAL MEDIA
  29. 29. It really isn’t about me…
  30. 30. It’s all about YOU!
  31. 31. THANK YOU!! Tom Cliffordhcmiller.com / tommytrc.com @tommytrc tomc@hcmiller.com

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