The mobile world what it means to your social media marketing

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Mobile marketing is all people can talk about these days. By 2014, there will be
more mobile Internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics and how it ties into your social media efforts. This will allow you be better educated and do what’s best for you and your customers.

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The mobile world what it means to your social media marketing

  1. 1. THE MOBILE WORLD: WHAT IT MEANSTO YOUR SOCIAL MEDIA MARKETINGWe Can.Customized Solutions to Fit Your Needs.
  2. 2. • Landscape• New Business• Why Mobile?• Yelp/Foursquare/YouTube• Driving Traffic – QR Codes• MistakesTodays Chat
  3. 3. The Business Landscape has Changed
  4. 4. Mobile – Really?
  5. 5. Are You Forgetting Something?
  6. 6. Hype?Brands Boosting Mobile and SocialMedia Advertising Budgets in 2013http://www.techvibes.com/blog/brands-boosting-ad-budgets-2013-04-30
  7. 7. Boosting Ad Budgets“While brand marketers are projecting overall growthin brand ad spending in 2013, they are alsopredicting their spending in particular digitalchannels will grow faster than others.Nearly three-quarters (70%) of brandmarketers plan to increase their use ofsocial media in 2013, followed closelyby mobile advertising (69%) and videoadvertising (64%). Ad agencies are also projectinggrowth in mobile advertising (81%) and videoadvertising (73 percent), and social (57%).”http://www.techvibes.com/blog/brands-boosting-ad-budgets-2013-04-30
  8. 8. Okay Lets ThinkLike your…
  9. 9. Who Are they?
  10. 10. What Are They Looking For?
  11. 11. Digging Deeper
  12. 12. Lets Tell A StorySo You Have A New Business!Or a current business for that matter…
  13. 13. Open For Business…
  14. 14. New Business Checklist
  15. 15. Are They Really?
  16. 16. Deep Breath
  17. 17. So What Now?Are you telling me I need aDESKTOP website anda MOBILE site?YES!
  18. 18. Why? Increased Reach
  19. 19. How Do You Reach YourCustomers After Hours?10+10+10+11+11+8+565 Hours Open168 Hr/Wk103 Hrs Wasted
  20. 20. Consumers Want What Mobile Has! Find Directions Access Information Share Knowledge Capture Data Get Answers Entertain Educate Video Order Lunch Enter a Contest
  21. 21. And You WANT What YourCustomers HaveTheir Rolodex of Names
  22. 22. Or in Todays TermsYou WantTheir Network=
  23. 23. It’s All About Sharing
  24. 24. New Business Checklist
  25. 25. First Step – Mobile Site
  26. 26.  It’s where your customers are Interaction Sharing Instant Reviews InformationEngagementWhy Mobile Again?
  27. 27.  Create Presence Tell Your Story Upload images Pricing Info Parking Rates Business HoursStep 2 – SocializeYELP - Not just for reviews
  28. 28.  Respond back to reviewers Positive or negative How to handle negcomments? Recommend other businessesYELPIt’s All About Conversation
  29. 29. FoursquareFoursquare is, at its heart, a social cityguide with the ability to recommendplaces based on your activity, to yourfriends and other foursquare users.You use your phone to “check in” atdifferent places you visit. Bars Grocery Stores Museums Restaurants Shopping
  30. 30. Foursquare for BusinessREMEMBER “Checkin’s” are Advertisements “Checkin’s” Share with Friends Steals & Deals Steal customers with better deals Mayor Specials Check in Deals Increase traffic Recognize those who check in.They will tell their friends!
  31. 31. YouTubeA picture is worth 1000 words –How much is a video worth? Tell your story Customer testimonials Showcase a product How-to’s / self help Video walk-thru (real estate) Video blog
  32. 32. Getting Started Sign up - Brand Your Channel Find your voice Tell your story Film your first video Use your smart phoneJUST DO IT!
  33. 33. Promote / ShareSo you’re Mobile & Social Media’d up –Now What? Email signature - Wisestamp Invoices Ads & Flyers Newsletters Brochures
  34. 34. QR Codes 101
  35. 35. Doing It Wronghttp://www.youtube.com/watch?v=V2rVYvylvZc
  36. 36. But Before You Dive Right In
  37. 37. Mobile Friendly is CRITICAL and Not EASY…Don’t Make These Mistakes
  38. 38. Mobile Mistakes to Avoid Not optimizing your site for mobile browsers. Doing too much in a mobile experience – snack sized. Not collecting information, [make it a fair trade]. Not promoting access to mobile in a visible location. Delivering the same content as from the printed material. Not offering share links and social media engagement. No contact information - not tracking responses
  39. 39. Track Your ProgressIt is key to track yourmobile marketing efforts•Device Type•Scan Location•Page Traffic•Mapping•Viral Stats•Date/Time
  40. 40. Overall Marketing Strategy?
  41. 41. Questions?tomc@hcmiller.com@tommytrcwww.titletown.org/rockstar

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