Social Media 101<br />“There’s no such thing as a stupid question!”<br />
Where it all started…<br />
Global Response??<br />
So What is Social Media?<br />Social media is content created bypeople using highly accessible and scalable publishing tec...
Say What??<br />A category of sites that is based on user participation and user-generated content. They include social ne...
Social Media WOW – Where to Start?<br />
So What is Social Media?<br />
What is Twitter?<br /><ul><li>Twitter is a social network comprised of short updates, or tweets
Your followers post tweets for you to read
Platform for the web or your mobile device</li></li></ul><li>– A Network about Everything<br />So, what’s your social netw...
How to Engage in SM?<br />•	Connect to your Audience<br />•	Ask Questions that Invite Discussion<br />•	Be transparent<br ...
The Conversation is key<br />Remember Social Media is a 2 WAY Conversation<br />BUT - It’s not IM It’s not Texting  This ...
MeaningfulConversation<br />People may not respond immediately<br />People can not see your facial expressions<br />Social...
2-WAY Conversation<br />
The Power of Social Media<br />Who remembers this picture?<br />Flight 1549<br />Hudson River<br />Twitter had the Scoop 1...
Case Study 2<br />Marinette High School<br />
Where Did People Get Info?<br />Real Time Information<br />
Social Media Backlash - Gap<br />
All Fun and Games?<br />
Be Careful!!<br />
Watch what you post<br /><ul><li>70% of hiring managers have rejected applicants due to Online information*</li></ul>*Micr...
Where do I start?<br />
Start with a Website<br />
Start with Videos<br />
Start with a Blog<br />
Start with Facebook<br />
Start with a Twitter<br />
Build Your Spot in Social Media<br />Just Do it<br />Start Slow<br />Be Yourself<br />Build Awesome!<br />
Just Do It<br /><ul><li>People think Social Media is Hard
Remember the “Social” In Social media
Who has used a guest book?</li></ul>THAT’S SOCIAL MEDIA<br />
Start Slow<br /><ul><li>Take a Deep Breath – its not as bad as you think
Start with One
Find Success
THEN Try Another</li></li></ul><li>Know Your Audience<br /><ul><li>Who are you reaching
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Social media 101 wisconsin literacy

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This is my presentation I gave to the Wisconsin Literacy Colalition meeting on December 3, 2010.

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Social media 101 wisconsin literacy

  1. 1. Social Media 101<br />“There’s no such thing as a stupid question!”<br />
  2. 2. Where it all started…<br />
  3. 3. Social Media is Worldwide<br />
  4. 4. Global Response??<br />
  5. 5. So What is Social Media?<br />Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media<br />
  6. 6. Say What??<br />A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define<br />
  7. 7. Social Media WOW – Where to Start?<br />
  8. 8.
  9. 9. So What is Social Media?<br />
  10. 10. What is Twitter?<br /><ul><li>Twitter is a social network comprised of short updates, or tweets
  11. 11. You post tweets for your followers to read
  12. 12. Your followers post tweets for you to read
  13. 13. Platform for the web or your mobile device</li></li></ul><li>– A Network about Everything<br />So, what’s your social network about?<br />Nothing?<br />Nothing.<br />Nothing.<br />Everybody’s doing something - we’ll do nothing.<br />
  14. 14. How to Engage in SM?<br />• Connect to your Audience<br />• Ask Questions that Invite Discussion<br />• Be transparent<br />Be yourself<br />Don’t pretend<br />• Know your followers; keep in touch with them…<br />• Highlight Awesome content generated by your followers<br />
  15. 15. The Conversation is key<br />Remember Social Media is a 2 WAY Conversation<br />BUT - It’s not IM It’s not Texting  This is KEY!!<br />
  16. 16. MeaningfulConversation<br />People may not respond immediately<br />People can not see your facial expressions<br />Social Media in many ways is like e-mail and can be abused<br />THAT’S NOT WHAT I MEANT<br />
  17. 17. 2-WAY Conversation<br />
  18. 18. The Power of Social Media<br />Who remembers this picture?<br />Flight 1549<br />Hudson River<br />Twitter had the Scoop 1st<br />NOT CNN, FOXMSNBC -MajorsNO ONE!!!<br />Janis Krums who Twittered it from his iPhone, and posted via TwitPic.<br />
  19. 19. Case Study 2<br />Marinette High School<br />
  20. 20. Where Did People Get Info?<br />Real Time Information<br />
  21. 21. Social Media Backlash - Gap<br />
  22. 22. All Fun and Games?<br />
  23. 23. Be Careful!!<br />
  24. 24. Watch what you post<br /><ul><li>70% of hiring managers have rejected applicants due to Online information*</li></ul>*Microsoft Study<br />
  25. 25. Where do I start?<br />
  26. 26. Start with a Website<br />
  27. 27. Start with Videos<br />
  28. 28. Start with a Blog<br />
  29. 29. Start with Facebook<br />
  30. 30. Start with a Twitter<br />
  31. 31. Build Your Spot in Social Media<br />Just Do it<br />Start Slow<br />Be Yourself<br />Build Awesome!<br />
  32. 32. Just Do It<br /><ul><li>People think Social Media is Hard
  33. 33. Remember the “Social” In Social media
  34. 34. Who has used a guest book?</li></ul>THAT’S SOCIAL MEDIA<br />
  35. 35. Start Slow<br /><ul><li>Take a Deep Breath – its not as bad as you think
  36. 36. Start with One
  37. 37. Find Success
  38. 38. THEN Try Another</li></li></ul><li>Know Your Audience<br /><ul><li>Who are you reaching
  39. 39. What infoare you sharing</li></li></ul><li>Steps to Success<br />• Start a Blog<br />• Add Video content<br />• Invite Feedback<br />• Network<br />BE AWESOME!!!<br />
  40. 40. It really isn’t about me…<br />
  41. 41. It’s all about YOU!<br />
  42. 42. THANK YOU!!<br />TOM CLIFFORD<br />www.tommytrc.com<br />@tommytrc<br />tomc@hcmiller.com<br />

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