Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social media 101 kimberly high

on

  • 1,246 views

Speech given to the Kimberly, WI High School Marketing classes. November 23, 2010

Speech given to the Kimberly, WI High School Marketing classes. November 23, 2010

Statistics

Views

Total Views
1,246
Views on SlideShare
967
Embed Views
279

Actions

Likes
0
Downloads
1
Comments
0

7 Embeds 279

http://www.hcmiller.com 249
http://www.tommytrc.com 13
http://sparkatopia.tommytrc.com 10
http://us-w1.rockmelt.com 3
http://www.hcmiller.com. 2
http://www.google.com 1
http://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media 101 kimberly high Social media 101 kimberly high Presentation Transcript

  • Social Media 101
    “There’s no such thing as a stupid question!”
  • Where it all started…
  • Social Media is Worldwide
  • Global Response??
  • So What is Social Media?
    Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
  • Say What??
    A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
  • Social Media WOW – Where to Start?
  • So What is Social Media?
  • What is Twitter?
    • Twitter is a social network comprised of short updates, or tweets
    • You post tweets for your followers to read
    • Your followers post tweets for you to read
    • Platform for the web or your mobile device
  • – A Network about Everything
    So, what’s your social network about?
    Nothing?
    Nothing.
    Nothing.
    Everybody’s doing something - we’ll do nothing.
  • How to Engage in SM?
    • Connect to your Audience
    • Ask Questions that Invite Discussion
    • Be transparent
    Be yourself
    Don’t pretend
    • Know your followers; keep in touch with them…
    • Highlight content generated by your followers
  • The Conversation is key
    Remember Social Media is a 2 WAY Conversation
    BUT - It’s not IM It’s not Texting  This is KEY!!
  • MeaningfulConversation
    People may not respond immediately
    People can not see your facial expressions
    Social Media in many ways is like e-mail and can be abused
    THAT’S NOT WHAT I MEANT
  • 2-WAY Conversation
  • The Power of Social Media
    Who remembers this picture?
    Flight 1549
    Hudson River
    Twitter had the Scoop 1st
    NOT CNN, FOXMSNBC -MajorsNO ONE!!!
    Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  • Case Study 2
    Fort Hood Shooting
  • Where Did People Get Info?
    Real Time Information
  • Social Media Backlash - Gap
  • All Fun and Games?
  • Be Careful!!
  • Watch what you post
    • 70% of hiring managers have rejected applicants due to Online information*
    *Microsoft Study
  • Where do I start?
  • Start with a Website
  • Start with Videos
  • Start with a Blog
  • Start with a Twitter
  • Build Your Spot in Social Media
    Just Do it
    Start Slow
    Be Yourself
  • Just Do It
    • People think Social Media is Hard
    • Remember the “Social” In Social media
    • Who has used a guest book?
    THAT’S SOCIAL MEDIA
  • It really isn’t about me…
  • It’s all about YOU!
  • THANK YOU!!
    TOM CLIFFORD
    www.tommytrc.com
    @tommytrc
    tomc@hcmiller.com