Business Model         Canvas@tommysqueak
AudienceParticipation
Let’s Go Back
What’s a Startup?
What’s a Startup?“a startup is an organisation formed to  search for a repeatable and scalable     business model.” - Stev...
What’s a Business    Model?Describes how an organisation creates,     delivers and captures value.
What’s a Business    Model?Describes how an organisation creates,     delivers and captures value.
What’s a Business    Model?Describes how an organisation creates,     delivers and captures value.          Makes Money
Business Model    Canvas
4 Main Areas of        Business•   How? - TODO - split slide into 4 coloured blocks, with word    in each•   What?•   Who?
4 Main Areas ofHow    Business•   How? - TODO - split slide into 4 coloured blocks, with word    in each•   What?•   Who?
What 4 Main Areas ofHow    Business•   How? - TODO - split slide into 4 coloured blocks, with word    in each•   What?•   ...
What 4 Main Areas ofHow    Business•   How? - TODO - split slide into 4 coloured blocks, with word    in eachWho••    What...
What  4 Main Areas ofHow     Business•   How? - TODO - split slide into 4 coloured blocks, with wordWho•    in each    Wha...
9 Building Blocks
WhoCustomer Segments
WhatValue Proposition
WhoChannels
WhoCustomer Relationship
MoneyRevenue Streams
howKey Resources
howKey Activities
howKey Partners
MoneyCost Structure
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
I thought this was    about Lean?
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
No.Who are our Key Partners?                                           What Key Activities do our Value Propositions requi...
LifeTuned.com
Now What?
Bunch of Guesses
Get Out...
This Was About•   Business Model Canvas - A tool, 9 building blocks•   Design it, design many - post-its, pictures, arrows...
Questions or  Exercise
From the Exercise on the Night
#bmgen    •   Business Model Generation Book    •   Lean Canvas - http://leancanvas.com    •   Ash Maurya on Lean Canvas -...
•                            Credits    http://www.flickr.com/photos/asmythie/      •   http://www.flickr.com/photos/anpur...
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Business Model Canvas

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What a Business Model Canvas is and what to do with it in a startup.

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Transcript of "Business Model Canvas"

  1. 1. Business Model Canvas@tommysqueak
  2. 2. AudienceParticipation
  3. 3. Let’s Go Back
  4. 4. What’s a Startup?
  5. 5. What’s a Startup?“a startup is an organisation formed to search for a repeatable and scalable business model.” - Steve Blank
  6. 6. What’s a Business Model?Describes how an organisation creates, delivers and captures value.
  7. 7. What’s a Business Model?Describes how an organisation creates, delivers and captures value.
  8. 8. What’s a Business Model?Describes how an organisation creates, delivers and captures value. Makes Money
  9. 9. Business Model Canvas
  10. 10. 4 Main Areas of Business• How? - TODO - split slide into 4 coloured blocks, with word in each• What?• Who?
  11. 11. 4 Main Areas ofHow Business• How? - TODO - split slide into 4 coloured blocks, with word in each• What?• Who?
  12. 12. What 4 Main Areas ofHow Business• How? - TODO - split slide into 4 coloured blocks, with word in each• What?• Who?
  13. 13. What 4 Main Areas ofHow Business• How? - TODO - split slide into 4 coloured blocks, with word in eachWho•• What? Who?
  14. 14. What 4 Main Areas ofHow Business• How? - TODO - split slide into 4 coloured blocks, with wordWho• in each What? Money• Who?
  15. 15. 9 Building Blocks
  16. 16. WhoCustomer Segments
  17. 17. WhatValue Proposition
  18. 18. WhoChannels
  19. 19. WhoCustomer Relationship
  20. 20. MoneyRevenue Streams
  21. 21. howKey Resources
  22. 22. howKey Activities
  23. 23. howKey Partners
  24. 24. MoneyCost Structure
  25. 25. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  26. 26. I thought this was about Lean?
  27. 27. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  28. 28. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  29. 29. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  30. 30. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  31. 31. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem Solution What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  32. 32. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem Solution What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  33. 33. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem Solution What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Key Metrics Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  34. 34. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem Solution What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Key Metrics Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  35. 35. No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? UnfairWho are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Problem Solution Advantage What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Key Metrics Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Lean Canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  36. 36. LifeTuned.com
  37. 37. Now What?
  38. 38. Bunch of Guesses
  39. 39. Get Out...
  40. 40. This Was About• Business Model Canvas - A tool, 9 building blocks• Design it, design many - post-its, pictures, arrows• Pick best one• Validate - Test hypothesis, insight, change canvas. Repeat.
  41. 41. Questions or Exercise
  42. 42. From the Exercise on the Night
  43. 43. #bmgen • Business Model Generation Book • Lean Canvas - http://leancanvas.com • Ash Maurya on Lean Canvas -http://www.ashmaurya.com/2010/09/lean-startup-is-a- rigorous-process/ and http://www.ashmaurya.com/2010/08/businessmodelcanvas/ • Business Model Canvas and Customer Development- http://steveblank.com/2010/10/25/ entrepreneurship-as-a-science-%E2%80%93-the-business-modelcustomer-development- stack/ andhttp://www.businessmodelalchemist.com/2011/01/methods-for-the-business- model-generation-how-bmgen-and-custdev-fit-perfectly.html • Steve Blanks Lean Launchpad presentations - http://steveblank.com/2011/05/10/the-lean- launchpad-at-stanford-%e2%80%93-the-final-presentations/@tommysqueak http://tomphilip.me
  44. 44. • Credits http://www.flickr.com/photos/asmythie/ • http://www.flickr.com/photos/anpuruo/ 180632672/ - back to the future 537692348/ bums• http://www.flickr.com/photos/annaone/ • http://www.flickr.com/photos/zscheyge/ 5115451729/ - warning 49012397/ - building blocks• http://www.flickr.com/photos/freefoto/ • http://www.flickr.com/photos/lyricsboy/ 3436970425/ - spanners 1539176928/ fruit• http://www.flickr.com/photos/ • http://www.flickr.com/photos/jayallen/ adrian_wallett/2324532081/ - postit notes 3029534583/ customer service artwork • http://www.flickr.com/photos/sirwiseowl/• http://www.flickr.com/photos/ 377843900/ empty cafe 59937401@N07/5856696197/ -  monopoly • http://www.flickr.com/photos/ cristiano_betta/432839055/ royal mail• http://www.flickr.com/photos/paperpariah/ • http://www.flickr.com/photos/ 4135993317/ - penguins 59937401@N07/5929622407/ money• http://www.flickr.com/photos/duchamp/ • http://www.flickr.com/photos/ 6753175/ 3 monkeys 59937401@N07/5856829155/in/ photostream/ burning money

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