SEO for WordPress
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SEO for WordPress

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SEO for WordPress SEO for WordPress Presentation Transcript

  • SEO for WordPress March 18, 2013
  • Where to Find MeEmail: tommy@returnonnow.comWebsite: http://ReturnOnNow.comTwitter (Me): @tommy_landryTwitter (Business): @ReturnOnNowLinkedIn: www.linkedin.com/in/tommylandry/3/18/2013 ©2009-2013, Return On Now. All Rights Reserved. 2
  • Agenda Overview Wordpress Defaults Themes and Plugins WordPress SEO by Yoast SEO Ultimate3/18/2013 ©2012, Return On Now. All Rights Reserved. 3
  • Overview Skill Level Intermediate-to-advanced SEO understanding Comfortable with WordPress Objective: Learn what SEO tactics you can manage in WordPress without modifying the code3/18/2013 ©2012, Return On Now. All Rights Reserved. 4
  • WORDPRESS DEFAULTS FOR SEO3/18/2013 ©2012, Return On Now. All Rights Reserved. 5
  • Wordpress Defaults for SEO:SEV Search Engine Visibility Location: Settings / Reading Use for Staging3/18/2013 ©2012, Return On Now. All Rights Reserved. 6
  • Wordpress Defaults for SEO:Categories Category Names Location: Post / Categories “Uncategorized”: Change to Key Topic Add Categories: Top 5-10 Topics3/18/2013 ©2012, Return On Now. All Rights Reserved. 7
  • Wordpress Defaults for SEO:Permalinks Permalinks Location: Settings / Permalinks Default: Dynamic Parameters (Bad)3/18/2013 ©2012, Return On Now. All Rights Reserved. 8
  • Wordpress Defaults for SEO:Menus Menus and Architecture Location: Appearance / Menus Sensible Hierarchy, 2-3 Levels3/18/2013 ©2012, Return On Now. All Rights Reserved. 9
  • Wordpress Defaults for SEO:ImagesImage Optimization Location: Media Optimize: Filename Title Caption Alt-Text3/18/2013 ©2012, Return On Now. All Rights Reserved. 10
  • Wordpress Defaults for SEO:Pings Notify Ping Services: New Content Location: Settings / Writing Comes with Pingomatic – Add more3/18/2013 ©2012, Return On Now. All Rights Reserved. 11
  • SEO VIA THEMES AND PLUGINS3/18/2013 ©2012, Return On Now. All Rights Reserved. 12
  • Themes with SEO FeaturesMany Claim “SEO Friendly”Very Basic H1 / H2 / H3 / Etc. Hierarchy Simple On-Page OptimizationPlugins Are Better3/18/2013 ©2012, Return On Now. All Rights Reserved. 13
  • Themes with SEO Features Key Feature: Responsive User Experience - Any Form Factor Single Code Base! DATA SOURCE: MarketingCharts.com3/18/2013 ©2012, Return On Now. All Rights Reserved. 14
  • Top 3 SEO Plugins WordPress SEO by Yoast SEO Ultimate All-In-One SEO Pack3/18/2013 ©2012, Return On Now. All Rights Reserved. 15
  • SEO Plugin Types – SpecificFeatures Included in Top SEO Plugins XML Sitemap Generator Google Analytics Integration Google Webmaster Tools Integration Standalone SEO Features Site / Page Caching Internal Linking / Smart Links SEO Friendly Images (Auto Population)3/18/2013 ©2012, Return On Now. All Rights Reserved. 16
  • SETTING UP WORDPRESS SEO BY YOAST3/18/2013 ©2012, Return On Now. All Rights Reserved. 17
  • Optimizing Yoast: GeneralSettings3/18/2013 ©2012, Return On Now. All Rights Reserved. 18
  • Optimizing Yoast: Titles & Meta /General CheckThese Too IfYou Are OnDMOZ and / or Yahoo Directory3/18/2013 ©2012, Return On Now. All Rights Reserved. 19
  • Optimizing Yoast: Titles & Meta /Home3/18/2013 ©2012, Return On Now. All Rights Reserved. 20
  • Optimizing Yoast: Titles & Meta /Post Types NoIndex & Hide Media3/18/2013 ©2012, Return On Now. All Rights Reserved. 21
  • Optimizing Yoast: Titles & Meta /TaxonomiesRemove “Archives” from the Title TemplatesNoIndex and HideTags and Format3/18/2013 ©2012, Return On Now. All Rights Reserved. 22
  • Optimizing Yoast: Titles & Meta /OtherNoIndex and Hide Author Page (ifOne-Author Site) & Date Archives 404 & SERPsAlready NoIndex’d3/18/2013 ©2012, Return On Now. All Rights Reserved. 23
  • Optimizing Yoast: Social Connect FB OpenGraph & Twitter w/Meta Card Verifies you on social media other than Google+3/18/2013 ©2012, Return On Now. All Rights Reserved. 24
  • Optimizing Yoast: XML Sitemaps Optional: Exclude Tags and Formats3/18/2013 ©2012, Return On Now. All Rights Reserved. 25
  • Optimizing Yoast: Permalinks Check All These3/18/2013 ©2012, Return On Now. All Rights Reserved. 26
  • Optimizing Yoast: Internal Links Ideally: Find a Theme with Breadcrumbs If Not, Use This3/18/2013 ©2012, Return On Now. All Rights Reserved. 27
  • Optimizing Yoast: RSS Hey Scrapers… Stealing Content?Forced Attribution!3/18/2013 ©2012, Return On Now. All Rights Reserved. 28
  • Optimizing Yoast: Import / ExportEasy Import FromAll-In-One & Other SEO Plugins SEO Ultimate Not Included3/18/2013 ©2012, Return On Now. All Rights Reserved. 29
  • Optimizing Yoast: Edit Files Robots.txt .htaccess Only if you know what you are doing!3/18/2013 ©2012, Return On Now. All Rights Reserved. 30
  • Abridged Version SETTING UP SEO ULTIMATE3/18/2013 ©2012, Return On Now. All Rights Reserved. 31
  • Optimizing SEO Ultimate: ModuleManager3/18/2013 ©2012, Return On Now. All Rights Reserved. 32
  • Optimizing SEO Ultimate: CodeInserter Add Code Snippets (e.g. Analytics) here rather than modifying code3/18/2013 ©2012, Return On Now. All Rights Reserved. 33
  • Optimizing SEO Ultimate:Title Tag Rewriter3/18/2013 ©2012, Return On Now. All Rights Reserved. 34
  • Optimizing SEO Ultimate:Meta Description Editor3/18/2013 ©2012, Return On Now. All Rights Reserved. 35
  • Optimizing SEO Ultimate: 404Monitor 404 Monitor or Google Webmaster Tools?3/18/2013 ©2012, Return On Now. All Rights Reserved. 36
  • Optimizing SEO Ultimate:Canonicalizer Canonical Tags: 2 Clicks Away3/18/2013 ©2012, Return On Now. All Rights Reserved. 37
  • Optimizing SEO Ultimate: FileEditor3/18/2013 ©2012, Return On Now. All Rights Reserved. 38
  • Optimizing SEO Ultimate:Slug Optimizer Full Control Over “Slugs” in URLs3/18/2013 ©2012, Return On Now. All Rights Reserved. 39
  • Optimizing SEO Ultimate:Meta Robots Tags Editor3/18/2013 ©2012, Return On Now. All Rights Reserved. 40
  • Migrate SEO Ultimate to Yoast Install & Activate: Yoast Plugin SEO Data Transporter Import SEO Ultimate Settings Tools / SEO Data Transport From: “SEO Ultimate” To: “WordPress SEO” Click “Convert” Disable SEO Ultimate & SEO Data Transporter Configure Yoast3/18/2013 ©2012, Return On Now. All Rights Reserved. 41
  • Thank You! Stay in touch… Email: tommy@returnonnow.com Website: http://ReturnOnNow.com Twitter (Me): @tommy_landry Twitter (Business): @ReturnOnNow LinkedIn: www.linkedin.com/in/tommylandry/3/18/2013 ©2009-2013, Return On Now. All Rights Reserved. 42
  • Resources / Links• http://build.codepoet.com/2012/11/13/wordpress-seo-checklist/• http://www.searchenginejournal.com/guide-to-bringing-your-wordpress-blog-up-to- todays-google-algorithm-standards/57219/• http://www.kernmedia.com/guide-to-wordpress-seo-plugin-yoast/• http://www.viperchill.com/wordpress-seo/• http://dukeo.com/wordpress-seo/• http://searchenginewatch.com/article/2251513/SEO-Friendly-WordPress-in-12-Steps3/18/2013 ©2012, Return On Now. All Rights Reserved. 43