SEO for WordPress          March 18, 2013
Where to Find MeEmail: tommy@returnonnow.comWebsite: http://ReturnOnNow.comTwitter (Me): @tommy_landryTwitter (Business): ...
Agenda            Overview            Wordpress Defaults            Themes and Plugins            WordPress SEO by Yoast  ...
Overview  Skill Level        Intermediate-to-advanced SEO understanding        Comfortable with WordPress  Objective:     ...
WORDPRESS DEFAULTS FOR   SEO3/18/2013   ©2012, Return On Now. All Rights Reserved.   5
Wordpress Defaults for SEO:SEV  Search Engine Visibility        Location: Settings / Reading        Use for Staging3/18/20...
Wordpress Defaults for SEO:Categories   Category Names            Location: Post / Categories            “Uncategorized”: ...
Wordpress Defaults for SEO:Permalinks    Permalinks            Location: Settings / Permalinks            Default: Dynamic...
Wordpress Defaults for SEO:Menus      Menus and Architecture            Location: Appearance / Menus            Sensible H...
Wordpress Defaults for SEO:ImagesImage Optimization      Location: Media      Optimize:            Filename            Tit...
Wordpress Defaults for SEO:Pings   Notify Ping Services: New Content            Location: Settings / Writing            Co...
SEO VIA THEMES AND   PLUGINS3/18/2013   ©2012, Return On Now. All Rights Reserved.   12
Themes with SEO FeaturesMany Claim “SEO Friendly”Very Basic      H1 / H2 / H3 / Etc. Hierarchy      Simple On-Page Optimiz...
Themes with SEO Features Key Feature: Responsive       User Experience - Any Form Factor       Single Code Base!          ...
Top 3 SEO Plugins                                   WordPress SEO by                                        Yoast         ...
SEO Plugin Types – SpecificFeatures  Included in Top SEO Plugins        XML Sitemap Generator        Google Analytics Inte...
SETTING UP WORDPRESS   SEO BY YOAST3/18/2013   ©2012, Return On Now. All Rights Reserved.   17
Optimizing Yoast: GeneralSettings3/18/2013   ©2012, Return On Now. All Rights Reserved.   18
Optimizing Yoast: Titles & Meta /General  CheckThese Too IfYou Are OnDMOZ and / or Yahoo Directory3/18/2013      ©2012, Re...
Optimizing Yoast: Titles & Meta /Home3/18/2013   ©2012, Return On Now. All Rights Reserved.   20
Optimizing Yoast: Titles & Meta /Post Types     NoIndex &     Hide Media3/18/2013         ©2012, Return On Now. All Rights...
Optimizing Yoast: Titles & Meta /TaxonomiesRemove “Archives”  from the Title    TemplatesNoIndex and HideTags and Format3/...
Optimizing Yoast: Titles & Meta /OtherNoIndex and Hide Author Page (ifOne-Author Site) &  Date Archives  404 & SERPsAlread...
Optimizing Yoast: Social    Connect FB OpenGraph & Twitter    w/Meta Card Verifies you on social   media other than       ...
Optimizing Yoast: XML Sitemaps Optional: Exclude Tags and Formats3/18/2013    ©2012, Return On Now. All Rights Reserved.  ...
Optimizing Yoast: Permalinks Check All  These3/18/2013    ©2012, Return On Now. All Rights Reserved.   26
Optimizing Yoast: Internal Links Ideally: Find a Theme   with Breadcrumbs      If Not, Use This3/18/2013                ©2...
Optimizing Yoast: RSS  Hey Scrapers… Stealing Content?Forced Attribution!3/18/2013             ©2012, Return On Now. All R...
Optimizing Yoast: Import / ExportEasy Import FromAll-In-One & Other    SEO Plugins SEO Ultimate Not    Included3/18/2013  ...
Optimizing Yoast: Edit Files            Robots.txt            .htaccess            Only if you know what you are doing!3/1...
Abridged Version   SETTING UP SEO ULTIMATE3/18/2013             ©2012, Return On Now. All Rights Reserved.   31
Optimizing SEO Ultimate: ModuleManager3/18/2013   ©2012, Return On Now. All Rights Reserved.   32
Optimizing SEO Ultimate: CodeInserter                                             Add Code Snippets                       ...
Optimizing SEO Ultimate:Title Tag Rewriter3/18/2013   ©2012, Return On Now. All Rights Reserved.   34
Optimizing SEO Ultimate:Meta Description Editor3/18/2013   ©2012, Return On Now. All Rights Reserved.   35
Optimizing SEO Ultimate: 404Monitor  404 Monitor   or Google  Webmaster     Tools?3/18/2013       ©2012, Return On Now. Al...
Optimizing SEO Ultimate:Canonicalizer      Canonical Tags:       2 Clicks Away3/18/2013           ©2012, Return On Now. Al...
Optimizing SEO Ultimate: FileEditor3/18/2013   ©2012, Return On Now. All Rights Reserved.   38
Optimizing SEO Ultimate:Slug Optimizer      Full Control Over “Slugs”              in URLs3/18/2013            ©2012, Retu...
Optimizing SEO Ultimate:Meta Robots Tags Editor3/18/2013   ©2012, Return On Now. All Rights Reserved.   40
Migrate SEO Ultimate to Yoast  Install & Activate:            Yoast Plugin            SEO Data Transporter  Import SEO Ult...
Thank You! Stay in touch…  Email: tommy@returnonnow.com  Website: http://ReturnOnNow.com  Twitter (Me): @tommy_landry  Twi...
Resources / Links•   http://build.codepoet.com/2012/11/13/wordpress-seo-checklist/•   http://www.searchenginejournal.com/g...
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SEO for WordPress

  1. 1. SEO for WordPress March 18, 2013
  2. 2. Where to Find MeEmail: tommy@returnonnow.comWebsite: http://ReturnOnNow.comTwitter (Me): @tommy_landryTwitter (Business): @ReturnOnNowLinkedIn: www.linkedin.com/in/tommylandry/3/18/2013 ©2009-2013, Return On Now. All Rights Reserved. 2
  3. 3. Agenda Overview Wordpress Defaults Themes and Plugins WordPress SEO by Yoast SEO Ultimate3/18/2013 ©2012, Return On Now. All Rights Reserved. 3
  4. 4. Overview Skill Level Intermediate-to-advanced SEO understanding Comfortable with WordPress Objective: Learn what SEO tactics you can manage in WordPress without modifying the code3/18/2013 ©2012, Return On Now. All Rights Reserved. 4
  5. 5. WORDPRESS DEFAULTS FOR SEO3/18/2013 ©2012, Return On Now. All Rights Reserved. 5
  6. 6. Wordpress Defaults for SEO:SEV Search Engine Visibility Location: Settings / Reading Use for Staging3/18/2013 ©2012, Return On Now. All Rights Reserved. 6
  7. 7. Wordpress Defaults for SEO:Categories Category Names Location: Post / Categories “Uncategorized”: Change to Key Topic Add Categories: Top 5-10 Topics3/18/2013 ©2012, Return On Now. All Rights Reserved. 7
  8. 8. Wordpress Defaults for SEO:Permalinks Permalinks Location: Settings / Permalinks Default: Dynamic Parameters (Bad)3/18/2013 ©2012, Return On Now. All Rights Reserved. 8
  9. 9. Wordpress Defaults for SEO:Menus Menus and Architecture Location: Appearance / Menus Sensible Hierarchy, 2-3 Levels3/18/2013 ©2012, Return On Now. All Rights Reserved. 9
  10. 10. Wordpress Defaults for SEO:ImagesImage Optimization Location: Media Optimize: Filename Title Caption Alt-Text3/18/2013 ©2012, Return On Now. All Rights Reserved. 10
  11. 11. Wordpress Defaults for SEO:Pings Notify Ping Services: New Content Location: Settings / Writing Comes with Pingomatic – Add more3/18/2013 ©2012, Return On Now. All Rights Reserved. 11
  12. 12. SEO VIA THEMES AND PLUGINS3/18/2013 ©2012, Return On Now. All Rights Reserved. 12
  13. 13. Themes with SEO FeaturesMany Claim “SEO Friendly”Very Basic H1 / H2 / H3 / Etc. Hierarchy Simple On-Page OptimizationPlugins Are Better3/18/2013 ©2012, Return On Now. All Rights Reserved. 13
  14. 14. Themes with SEO Features Key Feature: Responsive User Experience - Any Form Factor Single Code Base! DATA SOURCE: MarketingCharts.com3/18/2013 ©2012, Return On Now. All Rights Reserved. 14
  15. 15. Top 3 SEO Plugins WordPress SEO by Yoast SEO Ultimate All-In-One SEO Pack3/18/2013 ©2012, Return On Now. All Rights Reserved. 15
  16. 16. SEO Plugin Types – SpecificFeatures Included in Top SEO Plugins XML Sitemap Generator Google Analytics Integration Google Webmaster Tools Integration Standalone SEO Features Site / Page Caching Internal Linking / Smart Links SEO Friendly Images (Auto Population)3/18/2013 ©2012, Return On Now. All Rights Reserved. 16
  17. 17. SETTING UP WORDPRESS SEO BY YOAST3/18/2013 ©2012, Return On Now. All Rights Reserved. 17
  18. 18. Optimizing Yoast: GeneralSettings3/18/2013 ©2012, Return On Now. All Rights Reserved. 18
  19. 19. Optimizing Yoast: Titles & Meta /General CheckThese Too IfYou Are OnDMOZ and / or Yahoo Directory3/18/2013 ©2012, Return On Now. All Rights Reserved. 19
  20. 20. Optimizing Yoast: Titles & Meta /Home3/18/2013 ©2012, Return On Now. All Rights Reserved. 20
  21. 21. Optimizing Yoast: Titles & Meta /Post Types NoIndex & Hide Media3/18/2013 ©2012, Return On Now. All Rights Reserved. 21
  22. 22. Optimizing Yoast: Titles & Meta /TaxonomiesRemove “Archives” from the Title TemplatesNoIndex and HideTags and Format3/18/2013 ©2012, Return On Now. All Rights Reserved. 22
  23. 23. Optimizing Yoast: Titles & Meta /OtherNoIndex and Hide Author Page (ifOne-Author Site) & Date Archives 404 & SERPsAlready NoIndex’d3/18/2013 ©2012, Return On Now. All Rights Reserved. 23
  24. 24. Optimizing Yoast: Social Connect FB OpenGraph & Twitter w/Meta Card Verifies you on social media other than Google+3/18/2013 ©2012, Return On Now. All Rights Reserved. 24
  25. 25. Optimizing Yoast: XML Sitemaps Optional: Exclude Tags and Formats3/18/2013 ©2012, Return On Now. All Rights Reserved. 25
  26. 26. Optimizing Yoast: Permalinks Check All These3/18/2013 ©2012, Return On Now. All Rights Reserved. 26
  27. 27. Optimizing Yoast: Internal Links Ideally: Find a Theme with Breadcrumbs If Not, Use This3/18/2013 ©2012, Return On Now. All Rights Reserved. 27
  28. 28. Optimizing Yoast: RSS Hey Scrapers… Stealing Content?Forced Attribution!3/18/2013 ©2012, Return On Now. All Rights Reserved. 28
  29. 29. Optimizing Yoast: Import / ExportEasy Import FromAll-In-One & Other SEO Plugins SEO Ultimate Not Included3/18/2013 ©2012, Return On Now. All Rights Reserved. 29
  30. 30. Optimizing Yoast: Edit Files Robots.txt .htaccess Only if you know what you are doing!3/18/2013 ©2012, Return On Now. All Rights Reserved. 30
  31. 31. Abridged Version SETTING UP SEO ULTIMATE3/18/2013 ©2012, Return On Now. All Rights Reserved. 31
  32. 32. Optimizing SEO Ultimate: ModuleManager3/18/2013 ©2012, Return On Now. All Rights Reserved. 32
  33. 33. Optimizing SEO Ultimate: CodeInserter Add Code Snippets (e.g. Analytics) here rather than modifying code3/18/2013 ©2012, Return On Now. All Rights Reserved. 33
  34. 34. Optimizing SEO Ultimate:Title Tag Rewriter3/18/2013 ©2012, Return On Now. All Rights Reserved. 34
  35. 35. Optimizing SEO Ultimate:Meta Description Editor3/18/2013 ©2012, Return On Now. All Rights Reserved. 35
  36. 36. Optimizing SEO Ultimate: 404Monitor 404 Monitor or Google Webmaster Tools?3/18/2013 ©2012, Return On Now. All Rights Reserved. 36
  37. 37. Optimizing SEO Ultimate:Canonicalizer Canonical Tags: 2 Clicks Away3/18/2013 ©2012, Return On Now. All Rights Reserved. 37
  38. 38. Optimizing SEO Ultimate: FileEditor3/18/2013 ©2012, Return On Now. All Rights Reserved. 38
  39. 39. Optimizing SEO Ultimate:Slug Optimizer Full Control Over “Slugs” in URLs3/18/2013 ©2012, Return On Now. All Rights Reserved. 39
  40. 40. Optimizing SEO Ultimate:Meta Robots Tags Editor3/18/2013 ©2012, Return On Now. All Rights Reserved. 40
  41. 41. Migrate SEO Ultimate to Yoast Install & Activate: Yoast Plugin SEO Data Transporter Import SEO Ultimate Settings Tools / SEO Data Transport From: “SEO Ultimate” To: “WordPress SEO” Click “Convert” Disable SEO Ultimate & SEO Data Transporter Configure Yoast3/18/2013 ©2012, Return On Now. All Rights Reserved. 41
  42. 42. Thank You! Stay in touch… Email: tommy@returnonnow.com Website: http://ReturnOnNow.com Twitter (Me): @tommy_landry Twitter (Business): @ReturnOnNow LinkedIn: www.linkedin.com/in/tommylandry/3/18/2013 ©2009-2013, Return On Now. All Rights Reserved. 42
  43. 43. Resources / Links• http://build.codepoet.com/2012/11/13/wordpress-seo-checklist/• http://www.searchenginejournal.com/guide-to-bringing-your-wordpress-blog-up-to- todays-google-algorithm-standards/57219/• http://www.kernmedia.com/guide-to-wordpress-seo-plugin-yoast/• http://www.viperchill.com/wordpress-seo/• http://dukeo.com/wordpress-seo/• http://searchenginewatch.com/article/2251513/SEO-Friendly-WordPress-in-12-Steps3/18/2013 ©2012, Return On Now. All Rights Reserved. 43
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