How to Prepare for Google’s Summer Plans, June 2013

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Google's Matt Cutts went on record in mid-May about their plans for this summer (2013). This presentation outlines what to keep in mind to position your website for success through all of the upcoming …

Google's Matt Cutts went on record in mid-May about their plans for this summer (2013). This presentation outlines what to keep in mind to position your website for success through all of the upcoming algorithm and penalty changes we are expecting.

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  • 1. How to Prepare For Google’sSummer PlansReturn On NowJune 5, 2013http://ReturnOnNow.com
  • 2. SituationMatt Cutts Video May 13, 2013Warns of Upcoming Summer PlansWatch on our Blog at:http://returnonnow.com/2013/05/2013-google-penalty-plans-matt-cutts-video/6/5/2013 ©2012, Return On Now. All Rights Reserved. 2
  • 3. HOW TO PREPARE FORGOOGLE’S PLANS THISSUMMER6/5/2013 ©2012, Return On Now. All Rights Reserved. 3
  • 4. Audit Your LinksPenguin 2.0 Released May 22!Muted Results in USDon’t Sleep On It – More Is Sure To ComePaid Link Schemes: Under RadarStart Identifying Potential RiskClean It Up!6/5/2013 ©2012, Return On Now. All Rights Reserved. 4
  • 5. Get Off Spammy Directories & BlogNetworksPenguin 1.0 Hit The Following Hard:Low Quality & Paid DirectoriesBlog Networks2.0 Expected to Grow The List Over TimeHow to Identify Risky SitesPaid ListingNo Vetting Process for LinksLow Authority SiteKeyword Rich Backlink Easy to Acquire6/5/2013 ©2012, Return On Now. All Rights Reserved. 5
  • 6. Change Your Link BuildingPractices“Traditional” Link Building Is DEADFocus on Link EarningUse Common Sense With SEO VendorsAvoid Time Bound PromisesAsk HOW They Build LinksAsk WHERE They Build LinksIf You Don’t Like It, Hire Someone ElseIt’s YOUR Site: Own It6/5/2013 ©2012, Return On Now. All Rights Reserved. 6
  • 7. Embrace Quality ContentMarketingMove Link Building Effort to ContentMarketing and PromotionBenefits:Avoid penalties and surprisesIncrease number of pages indexedRapidly expand keyword coverageEstablish yourself and your brand as experts inyour chosen topic or field6/5/2013 ©2012, Return On Now. All Rights Reserved. 7
  • 8. Clean Up Any Existing ProblemsHow many pages are indexed?Is your XML sitemap working right?How many crawl errors are the spiders logging?What keywords are you ranking for now?Who links to you? Are they relevant and reputable?What content is receiving these links?Is your page load time and site performance acceptable?Is there a list of HTML improvements that you should fix?6/5/2013 ©2012, Return On Now. All Rights Reserved. 8
  • 9. Conclusion: Play Nice WithGoogleTime is ShortBlack Hat SEOs Are On NoticeAct NowRemediation Is Slow and CumbersomeFollow the Rules; Avoid Major Headaches6/5/2013 ©2012, Return On Now. All Rights Reserved. 9
  • 10. THANK YOU!Presentation Based on Original Blog Post:http://returnonnow.com/2013/05/how-to-prepare-google-summer-algorithm-plans/6/5/2013 ©2012, Return On Now. All Rights Reserved. 10