Basics of WordPress

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Slides from Training Session for the Austin Online Marketing Club on March 13, 2013. The two-hour training session shared what WordPress is, a tour of the dashboard and interface, and tips and tricks …

Slides from Training Session for the Austin Online Marketing Club on March 13, 2013. The two-hour training session shared what WordPress is, a tour of the dashboard and interface, and tips and tricks to get the most out of WordPress.

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  • 1. Basics of WordPress Austin Online Marketing Club March 13, 2013
  • 2. Where to Find Me• Twitter – Me: @tommy_landry – Business: @ReturnOnNow• LinkedIn: www.linkedin.com/in/tommylandry/• Email: tommy@returnonnow.com• Website: http://ReturnOnNow.com3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 2
  • 3. Table of Contents• Facts about WordPress• CMS Market Share• Installing WordPress• WordPress Basics• Tell Us Your Problems3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 3
  • 4. Facts About WordPress• Content Management System – Definition: Web-based applications for creating & managing the content of a website – Empowers non-techies to publish content• Open Source (PHP)• Top 2 Code Bases: PHP & .NET• Extensible via Plugins3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 4
  • 5. WordPress: Most Widely UsedCMS Market Share The rest, 26.0% WordPress, 54.5% Blogger, 3.7% Drupal, 7.2% Joomla, 8.6% Source: w3techs.com NOTE: ~35% of websites use a CMS3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 5
  • 6. Installing WordPress: 3 TopOptions• One-Click Install – Find a host that offers it if you can• Fantastico – 3rd part solution for hosts without one-click• Manually – Not as easy as some say (see next slide) – Not recommended for marketers without technical knowledge3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 6
  • 7. 3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 7
  • 8. WordPress Basics• Directing Your Domain• Accessing The Dashboard• Basic Settings Configuration• Pages vs. Posts• Managing Menus• Plugins• Themes / Appearance3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 8
  • 9. Directing Your Domain• Look for “A” Record• Change to IP Where Your Site is Hosted3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 9
  • 10. The WordPress Dashboard• Domain.com/wp-admin3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 10
  • 11. Tour• Let’s move over to WordPress now3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 11
  • 12. Top 6 Plugin Types All SitesNeed• SEO• Analytics Integration – Sometimes included in SEO Plugins• XML Sitemap Generator – Often included in SEO Plugins• Caching• Contact Forms• Comment Spam Blocker (Akismet)3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 12
  • 13. Top Free Ping Services• Top Two By A Long Mile – www.pingomatic.com – www.pingler.com• Other Good Options – www.blogbuzzer.com – www.ping.in – www.pingmyblog.com – www.autopinger.com – www.feedshark.brainbliss.com – www.pingates.com – www.pingoat.com – www.pingates.com – ping.feedburner.com – api.my.yahoo.com/rss/ping3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 13
  • 14. Thank You! Stay in touch…• Twitter – Me: @tommy_landry – Business: @ReturnOnNow• LinkedIn: www.linkedin.com/in/tommylandry/• Email: tommy@returnonnow.com• Website: http://ReturnOnNow.com3/14/2013 ©2009-2013, Return On Now. All Rights Reserved. 14