Fundamentals of Keyword Research

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Fundamentals of Keyword Research

  1. 1. Fundamentals of Keyword Research
  2. 2. FACTS
  3. 3. 1 Billion Daily Searches
  4. 4. 2 Months Every Year Spent Online
  5. 5. 16% of all Queries - NEW
  6. 6. Example of the 16% Internet Memes
  7. 7. Fundamentals ofKeyword Research
  8. 8. IntentSearch
  9. 9. Search Intent“Bomber Saltwater Fishing Lures”
  10. 10. Example Search Intent Fishing with Dan
  11. 11. 558,000,000 Results “fishing”
  12. 12. Results “saltwater fishing”
  13. 13. + “Lures”
  14. 14. “bomber fishing lures”
  15. 15. “Fishing”Main Keyword
  16. 16. “Saltwater Fishing”Related Keyword(s)
  17. 17. “Saltwater Fishing Lures”Informational Keyword(s)
  18. 18. “Bomber Saltwater Fishing Lures” Transactional Keyword(s)
  19. 19. Office Fishing
  20. 20. Keyword TaxonomyA hierarchical classification of keywords [ intent significance relevance
  21. 21. **segue
  22. 22. Activity
  23. 23. List two broad keywords and the different types ofkeyword strings you can make.If you aren’t sure of what we are talking about – you maywant to go through this slide deck again…
  24. 24. Tommy Hobin904-680-3000

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