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Luke Hannam -  Authenticity Vs Success (Darker Music Talks May '13)
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Luke Hannam - Authenticity Vs Success (Darker Music Talks May '13)

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Video: http://www.tommydarker.com/music-talks/archive/luke-hannam-authenticity-vs-success/

Video: http://www.tommydarker.com/music-talks/archive/luke-hannam-authenticity-vs-success/

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    Luke Hannam -  Authenticity Vs Success (Darker Music Talks May '13) Luke Hannam - Authenticity Vs Success (Darker Music Talks May '13) Presentation Transcript

    • AUTHENTICITYVS SUCCESSa discussion by Luke Hannam
    • my idea
    • ENCODED?
    • genres are encoded with different beliefs about authenticity andwe use these beliefs to structure our development strategiesas artists to try and achieve successText
    • a crazy idea?
    • A QUICK EXPERIMENTwhich music genres are the most authentic?ROCK 1 2 3 4 5HIP HOP 1 2 3 4 5INDIE 1 2 3 4 5R’n’B 1 2 3 4 5DANCE 1 2 3 4 5POP 1 2 3 4 5TOTAL1 means inauthentic and 5 means authentic
    • A QUICK EXPERIMENTwhich music genres are the most authentic?ROCK 1 2 3 4 5 5HIP HOP 1 2 3 4 5 5INDIE 1 2 3 4 5 5R’n’B 1 2 3 4 5 4DANCE 1 2 3 4 5 3POP 1 2 3 4 5 1TOTAL1 means inauthentic and 5 means authentic
    • 7%8%10%11%29%35%ROCK HIPHOP INDIE RnB DANCE POPGENRE AUTHENTICITY RATING
    • ACID JAZZOUTPUTJUNIOR BOYS OWNV2doldrumsTUMMY TOUCH1991 1995 1999 20012013successfailurethe success curve
    • ACID JAZZOUTPUTJUNIOR BOYS OWNV2doldrums1991 1995 1999 20012013successfailuredoldrumssuccess & authenticity curve
    • ACID JAZZOUTPUTJUNIOR BOYS OWNV2doldrums1991 1995 1999 20012013successfailuredoldrumsthe power of hindsight
    • POPARTimagehitsmediaentertainmentfamecommercialismseriousdisposabletemporalpermanenceanonymityvaluableart for arts sakephilosophical
    • intrinsic processemotional/ personalsongwriting recording & production performanceinductivecommercial / environmentalmarketing promotion sellingdeductiveauthenticcommercialthe artist experiences two types of processextrinsic process
    • Picasso vs Calvin Harris
    • inputs & outputs
    • artistideas songs
    • If you dont know the blues... theres no point in picking up the guitar andplaying rock and roll or any other form of popular music.Keith RichardsI think when people say real hip-hop, they want it more buried in the streets.They want it more connected to the streets and the grime and the roughnessof the streets. They dont want the fluff.Q-TIPa popular music view
    • can attitudes impacton our planning andworking methods
    • lets have anotherlook at my owncareer graph
    • "Authenticity is a sham.Commercial successis a chimera."Stuart LambertTHE CONTEXT
    • my initial questions• how has authenticity shaped popular music• authenticity and genre: what are the differences?• does commerciality compromise authenticity?• has the internet changed the way we perceive authenticity?• what are the different media perceptions of authenticity?• are we seeing a shift in attitudes towards authenticity?• how do our strategic actions as musicians reflect our deeply heldbeliefs about authenticity and success?
    • thank you for listening