ACID JAZZOUTPUTJUNIOR BOYS OWNV2doldrums1991 1995 1999 20012013successfailuredoldrumsthe power of hindsight
POPARTimagehitsmediaentertainmentfamecommercialismseriousdisposabletemporalpermanenceanonymityvaluableart for arts sakephilosophical
intrinsic processemotional/ personalsongwriting recording & production performanceinductivecommercial / environmentalmarketing promotion sellingdeductiveauthenticcommercialthe artist experiences two types of processextrinsic process
If you dont know the blues... theres no point in picking up the guitar andplaying rock and roll or any other form of popular music.Keith RichardsI think when people say real hip-hop, they want it more buried in the streets.They want it more connected to the streets and the grime and the roughnessof the streets. They dont want the fluff.Q-TIPa popular music view
can attitudes impacton our planning andworking methods
"Authenticity is a sham.Commercial successis a chimera."Stuart LambertTHE CONTEXT
my initial questions• how has authenticity shaped popular music• authenticity and genre: what are the differences?• does commerciality compromise authenticity?• has the internet changed the way we perceive authenticity?• what are the different media perceptions of authenticity?• are we seeing a shift in attitudes towards authenticity?• how do our strategic actions as musicians reflect our deeply heldbeliefs about authenticity and success?