Establishing shot to really to set the scene of the videoEmbrace The Tide: Fake it tillyou make it This video has establishing shots have leaves that look scary, you dont feel connected to the band and feel distant, this represents the song, the colour difference is huge as this video has a dark grainy feel to the video this represents the band and the song and genre.We Say When: taken back My video was the contrast of this, the light calm shot of a river portrays the song and the band, the way the band are stood you can tell they are friends, the song represents this the video is shot though a clean lenses using natural light and reflectors to enhance the lighting
Popular conventions I have used which are also in popular videos The star and drummer and a guitarist in the 1st pull focus shot revealing the band to the audienceThe setting in the background, this isused in some music videos where theband play in front of a naturalbackgroundI decided to film closer towards theband to fit the meaning of the song, Ifeel this was a good decision becauseyou feel closer to the band when they areperforming.
Popular conventions I have used which are also in popular videos Singer walking towards the front of the performing stage, this is to show power and status of the band. Usually with such a happy song you wouldnt have status but as this is a very popular technique I felt I could challenge this convention
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