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Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)
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Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)

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Every app is a business and every successful business needs a strategy. One of the best methods of devising your app strategy is by looking at your competitors. In this session, we will break down the …

Every app is a business and every successful business needs a strategy. One of the best methods of devising your app strategy is by looking at your competitors. In this session, we will break down the steps, tools and techniques necessary to gain key insights from others in your app category in order to better position your app for success both in and outside the app store.

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  • 1. May 25, 2013Twitter @emrichtom
  • 2. Page 1 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM7 Years in theDigital IndustrySpecialize inAppsSpeaker &Blogger• Freelance Consultant• Product Strategy,Development & Marketing• Project Management• Smartphone Apps• Tablet Apps• Digital Magazines• Guest writer: Techiest• Manage Future Tech Report• CTIA, BlackBerry DevCon
  • 3. Page 2 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMIn 2008 when the App Store launched there were 800 applications.As at May 20, 2013 there are over 880,000 applications01000002000003000004000005000006000007000008000009000001000000Jul-08Sep-08Nov-08Jan-09Mar-09May-09Jul-09Sep-09Nov-09Jan-10Mar-10May-10Jul-10Sep-10Nov-10Jan-11Mar-11May-11Jul-11Sep-11Nov-11Jan-12Mar-12May-12Jul-12Sep-12Nov-12Jan-13Mar-13May-13
  • 4. Page 3 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMCoffee shops in Toronto cost anywhere from $25,000 to $100,000 to open, with operatingcosts ranging from $500 to $1,000 a day and potential daily revenues of up to $2,000 atthe high end, and a couple hundred on the low end.
  • 5. Page 4 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMMissionObjectivesTarget AudienceMarket & Competitive AnalysisMarketing PlanFinancial Plan
  • 6. Page 5 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMCompetitors are your greatest resource to improve your app business!Instead of trying to defeat them see what you can learn from them
  • 7. Page 6 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMDirectIndirectProducts that perform the same function tosatisfy the same needProducts that don’t necessarilyperform the same functionBut aim to satisfy the sameneed
  • 8. Page 7 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMBrandingProduct FeaturesMonetization ModelsCategorizationMarket AppetiteMarketingUser FeedbackCompany Size & Culture
  • 9. Page 8 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM1. App specific tools2. Digital tools
  • 10. Page 9 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM
  • 11. Page 10 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM
  • 12. Page 11 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM
  • 13. Page 12 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMOngoingMarketingOngoingProductUpdatesPre-LaunchIdeation
  • 14. Page 13 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMIdentify 3DirectCompetitorsList TheirFeature SetsCompare YourMonetizationModelsList How TheyAre MarketingUse TheseAs Inputs ToCreate APlan ToBetter YourApp
  • 15. Page 14 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMThe secret to success is simple. Findout what works and do somethingsimilar, but better. Find out whatdoesn’t work and avoid it.
  • 16. Page 15 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMEmail: emrichtom@gmail.comMobile: 647-746-2630Twitter: @emrichtomBlog: www.futuretechreport.com
  • 17. Page 16 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOMhttp://ipod.about.com/od/iphonesoftwareterms/qt/appshttp://148apps.biz/appwww.appannie.comwww.distimo.comwww.appstorerankings.comwww.appnique.comwww.xyo.netwww.google.com/alertswww.socialmention.com

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