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Dae2011 04-28

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Slides for a presentation on the Digital Agenda for Europe for an eAdministration seminar by Diputació de Barcelona 2011-04-28

Slides for a presentation on the Digital Agenda for Europe for an eAdministration seminar by Diputació de Barcelona 2011-04-28

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  • 1. A European vision of e-government policiesDigital Agenda for Europe28 April 2011Senior Advisor Tommi KarttaaviAssociation of Finnish Local and Regional Authorities
  • 2. Association of Finnish Local andRegional Authorities (Kuntaliitto)• Interest, service and development organisation of the Finnish local government• All Finnish municipalities are members of the association; service agreements with other local government organisations• Kuntaliitto Group employs 1.310 people; 300 in the association and others in the companies it owns 28-Apr-11 2
  • 3. Europe has been hit hard•Unemployment rate is high•Manufacturing jobs are moving to Asia•Population is ageing fast•Euro is in crisis 28-Apr-11 3
  • 4. ”We are going to Hell, but at least in the first class” The Danish about their financial crisis in the 80’s 28-Apr-11 4 28-Apr-11 4
  • 5. Digital Agenda – getting Europeback on track• The Digital Agenda for Europe is one of the seven flagship initiatives of the Europe 2020 Strategy• Europe 2020 priorities: • Smart growth: developing an economy based on knowledge and innovation • Sustainable growth: promoting a more resource efficient, greener and more competitive economy • Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion• The main objective of the Digital Agenda is to develop a digital single market in order to generate smart, sustainable and inclusive growth in Europe 28-Apr-11 5
  • 6. Sustainable growth?• “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (Bruntland Commission report, 1987)• “In its physical dimensions the economy is an open subsystem of the earth ecosystem, which is finite, nongrowing, and materially closed. As the economic subsystem grows it incorporates an ever greater proportion of the total ecosystem into itself and must reach a limit at 100 percent, if not before. Therefore its growth is not sustainable. The term "sustainable growth" when applied to the economy is a bad oxymoron— self-contradictory as prose, and unevocative as poetry.” (Herman E. Daly and Kenneth N. Townsend, 1993)• Economic growth based on the increased production of commodities cannot be sustainable by definition 28-Apr-11 6
  • 7. What about the digital economy?• Internet advertising now bigger than newspaper advertising in US• Google’s revenues in 2010 nearly USD 30 billion (almost totally from advertising)• However, advertising is not very sustainable – it is trying to get us to buy things we don’t really need• But there’s more to digital IAB Internet Advertising Revenue Report conducted by economy than just PricewaterhouseCoopers (PWC) advertising 28-Apr-11 7
  • 8. Online industries• Some industries can handle the whole supply chain online • Software industry • Digital content industry • Some service industries• Moving bits instead of atoms is better for the environment • However, datacenters run by the big Internet companies are using more energy than India (a study by greenpeace, 2007) 28-Apr-11 8
  • 9. Software industry• Size of the worldwide software industry in 2009 was estimated to be $242,4 billion• In 2014, the global software market is forecast to have a value of $330 billion, an increase of 36,1% since 2009 (Research and Markets)• Open Source business models make it possible for even small regional enterprises to enter the global market 28-Apr-11 9
  • 10. What is open source software?• Computer programs are written in some programming languague (source code) and translated to binary code for execution• Source code is human-readable, binary code is machine-readable• You need the source code to determine how a computer program works and to make changes to it• Open source software means that the source code is freely available• Open source software is usually distributed under some permissive licence that permits users to study, change, improve and sometimes also to distribute the software• For some people open source is an ideology and for some it is a way of doing business 28-Apr-11 10
  • 11. Gurux Ltd.• Founded in 1998, operating in Tampere, Finland, employing 5 people• Makes software for reading data remotely from devices (e.g. electricity or gas meters)• Gave up their patents and switched to open source in 2009• Has now a global customer base• Business model: licence fees from customers who use their source code as a part of their own closed source products 28-Apr-11 11
  • 12. Digital content industry• Digital content products (music, films, newspaper and magazines, games, books) can be copied infinitely with minimal use of natural resources in the process• European consumers used EUR 180 billion in media content in 2010• Size of the European digital content industry in 2010 was estimated to be approx. EUR 27 billion (15% of the total media content market in Europe)• Europe’s rich and diverse cultural heritage could give it an competetive advantage in the content market 28-Apr-11 12
  • 13. Global digital revenues share 28-Apr-11 13
  • 14. Music industryIFPI Digital Music Report 2010 28-Apr-11 14
  • 15. What about sustainability?• Hundreds of millions of plastic disks with plastic covers are produced, shipped and stored every year• The same products could be stored digitally and distributed online• What is stopping this from happening? http://blog.ecycler.com/wp-content/uploads/2011/01/dvd-pile.jpg 28-Apr-11 15
  • 16. Music downloads - US level fourtimes bigger than the EU Music single downloads per quarter (in millions) 350,0 300,0 250,0 200,0 150,0 100,0 50,0 0,0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2005 2006 2007 2008 2009 Europe USA Asia 28-Apr-11 16
  • 17. ”We’re sorry. We could notprocess your order becauseof geographical restrictions on the product which you were attempting to purchase.” 28-Apr-11 17
  • 18. What is the problem?• Global digital revenues from recorded music sales grew by 6% in 2010 but it was not enough to turn around an estimated 8-9% annual fall in total trade value (IFPI)• Piracy is part of the problem, but the music industry is focused on fighting it when they should be re-thinking their business models• The current model of intellectual property rights regulation is too rigid for the online economy• Record labels and IPR protection organisations are slowing down the progress, trying to keep the status quo• Internet is making it easier for artists to bypass record labels, but turning downloads into revenue is not easy 28-Apr-11 18
  • 19. Video gaming industry• Global video gaming market is expected to grow at an annual rate of 8.9% over the period 2008-2013 to reach $76.1 billion in 2013• Online gaming and mobile gaming are likely to be the key drivers of the growth• Piracy and IP protection are the key challenges for the video gaming industrySource: The Video Gaming Market Outlook by BusinessInsight, 2009 28-Apr-11 19
  • 20. Do you have Angry Birds in your pocket? 28-Apr-11 20
  • 21. Angry Birds• In 2003, three students from Helsinki University of Technology participated in a mobile game development competition which prompted them to set up their own company, Relude.• In January 2005, Relude received its first round of investment from a business angel, and the company changed its name to Rovio Mobile• In 2009 the company was on the verge of bankruptcy• In December 2009 Rovio released Angry Birds, a game for the iPhone• Angry Birds has since been downloaded over 100 million times, with paid downloads accounting for more than 25% of total downloads, making it one of the most sold games in the Apple App Store• Rovios turnover for Q1/2011 was approx. 14 million euros• In March 2011 Rovio raised $42 million in Venture Capital Funding 28-Apr-11 21
  • 22. online paper dolls? That’s just silly, right? http://connect.in.com/stardoll/photos-stardoll002-18c76923f4273102.html 28-Apr-11 22
  • 23. Stardoll.com• Liisa Wrang, a cleaner on disability retirement, from Turku, Finland, had always loved to draw paper dolls and in her fifties learned to do it using a computer• She started publishing her best dolls on her own website• Prompted by her son she founded a company in 2004• A venture capital company invested EUR 4 million in the start-up• The Stardoll community now has more than 80 million registered users• In 2009 Stardoll was listed as one of "The Most Valuable Internet Startups", by online magazine Business Insider • The estimated sales for 2009 were around USD 25 million and a conservative valuation for the company of roughly USD 200 million 28-Apr-11 23
  • 24. What kind of services can be offeredonline?• All kinds of services that do not require physical contact can be offered online • Financial services • Advisory • Training • Etc…• New and surprising business models are emerging all the time 28-Apr-11 24
  • 25. The really strange side of digitaleconomy… 28-Apr-11 25
  • 26. What is slowing the digital economydown in Europe?• The following were identified as the most significant obstacles for the realisation of the goals of the Digital Agenda for Europe: • Fragmented digital markets • Lack of interoperability • Rising cybercrime and risk of low trust in networks • Lack of investment in networks • Insufficient research and innovation efforts • Lack of digital literacy and skills • Missed opportunities in addressing societal challenges 28-Apr-11 26
  • 27. What actions are to be taken underthe Digital Agenda?• A total of hundred actions, under seven categories, corresponding to the seven identified obstacles • Achieving the digital single market • Enhancing interoperability and standards • Consolidating online trust and security • Promoting fast and ultra fast Internet access for all • Investing in research and innovation • Enhancing digital literacy, skills and inclusion • Leveraging smart use of technology for society 28-Apr-11 27
  • 28. Achieving the digital single market(Digital Agenda goals and actions)• Opening up access to content • Key Action 1: Simplify copyright clearance, management and cross-border licensing• Making online and cross border transactions straightforward • Key Action 2: Ensure the completion of the Single Euro Payment Area (SEPA) • Key Action 3: In 2011 propose a revision of the eSignature Directive• Building digital confidence • Key Action 4: Review the EU data protection regulatory framework• Reinforcing the single market for telecommunications services 28-Apr-11 28
  • 29. Enhancing interoperability andstandards (Digital Agenda goals andactions)• Improving ICT standard-setting • Key Action 5: As part of the review of EU standardisation policy, propose legal measures on ICT interoperability by 2010 to reform the rules on implementation of ICT standards in Europe to allow use of certain ICT fora and consortia standards• Promoting better use of standards• Enhancing interoperability through coordination 28-Apr-11 29
  • 30. What does interoperability mean?• European Interoperability Framework: “Interoperability, within the context of European public service delivery, is the ability of disparate and diverse organisations to interact towards mutually beneficial and agreed common goals, involving the sharing of information and knowledge between the organisations, through the business processes they support, by means of the exchange of data between their respective ICT systems”• Four levels of interoperability: • Technical Interoperability • Semantic interoperability • Organisational interoperability • Legal interoperability 28-Apr-11 30
  • 31. Why is interoperability important?• Interoperability addresses the need for: • Cooperation among public administrations with the aim to establish public services • Exchanging information among public administrations to fulfil legal requirements or political commitments • Sharing and reusing information among public administrations to increase administrative efficiency and cut red tape for citizens and businesses• The result is: • Improved public service delivery to citizens and businesses by facilitating the one-stop-shop delivery of public services; • Lower costs for public administrations, businesses and citizens due to the efficient delivery of public servicesSource: European Interoperability Framework 28-Apr-11 31
  • 32. Consolidating online trust andsecurity (Digital Agenda goals andactions)• Europeans will not embrace technology they do not trust• Governments are obliged to help citizens be safe online • Key Action 6: Present in 2010 measures aiming at a reinforced and high level Network and Information Security Policy • Key Action 7: Present measures, including legislative initiatives, to combat cyber attacks against information systems 28-Apr-11 32
  • 33. Promoting fast and ultra fastInternet access for all (DigitalAgenda goals and actions)• Very fast Internet is needed to for the economy to grow and to create jobs• Universal broadband coverage with increasing speeds must be guaranteed• Deployment of Next Generation Access networks (NGA)• Open and neutral networks • Key Action 8: Adopt in 2010 a Broadband Communication that lays out a common framework for actions at EU and Member State to meet the Europe 2020 broadband targets (including funding of high-speed broadband through EU instruments, European Spectrum Policy Programme and encouraging investment in competitive Next Generation Access networks) 28-Apr-11 33
  • 34. Broadband in Europe• More than 60 percent of households and 90 percent of enterprises are connected to broadband• The European broadband market has developed into the largest in the world, with 128,3 million lines.• Some European Member States currently top the ranks in terms of penetration rates worldwide• The fixed broadband penetration rate in the European Union as a whole was 25.6 percent in July 2010• However, recently up-take has been slow and deployment of Next Generation Access is only beginning 28-Apr-11 34
  • 35. Fiber to the home penetrationThe Global Information Technology Report 2010-2011, World Economic Forum 28-Apr-11 35
  • 36. Investing in research andinnovation (Digital Agenda goalsand actions)• Europe must invest more in Research and Development (R&D) and ensure our best ideas reach the market• R&D investments should be focused and pooled together• Publicly funded research should be widely disseminated through Open Access publication of scientific data and papers• Industry-led initiatives aiming at standards and open platforms for new products and services will be supported in EU-funded programmes • Key action 9: Leverage more private investment through the strategic use of pre-commercial procurement and public- private partnerships , by using structural funds for research and innovation and by maintaining a pace of 20% yearly increase of the ICT R&D budget 28-Apr-11 36
  • 37. Enhancing digital literacy, skills andinclusion (Digital Agenda goals andactions)• No person should be without the knowledge and skills they need to enjoy the digital era• Digital and media literacy are the basic passport to participation • Key Action 10: Propose digital literacy and competences as a priority for the European Social Fund regulation• High speed economy demands a sufficient supply of workers who are proficient ICT users • Key Action 11: By 2012, develop tools to identify and recognise the competences of ICT practitioners and users to increase the competences and the mobility of ICT practitioners across Europe• Digital services should be designed to be inclusive 28-Apr-11 37
  • 38. Leveraging smart use of technologyfor society (Digital Agenda goalsand actions) 1/3• Smart use of technology and exploitation of information will help to address the challenges facing society like climate change and the ageing population • Key Action 12: Assess by 2011 whether the ICT sector has complied with the timeline to adopt common measurement methodologies for the sectors own energy performance and greenhouse gas emissions and propose legal measures if appropriate 28-Apr-11 38
  • 39. Leveraging smart use of technologyfor society (Digital Agenda goalsand actions) 2/3• Sustainable healthcare and ICT-based support for dignified and independent living • Key Action 13: Undertake pilot actions to equip Europeans with secure online access to their medical health data by 2015 and to achieve by 2020 widespread deployment of telemedicine services; • Key Action 14: Propose a recommendation defining a minimum common set of patient data for interoperability of patient records to be accessed or exchanged electronically across Member States by 2012 28-Apr-11 39
  • 40. Leveraging smart use of technologyfor society (Digital Agenda goalsand actions) 3/3• Promoting cultural diversity and creative content • Key action 15: By 2012 propose a sustainable model for financing the EU public digital library Europeana and digitisation of content• The Commission will lead by example in implementing smart eGovernment • Key Action 16: Propose by 2012 a Council and Parliament Decision to ensure mutual recognition of e- identification and e-authentication across the EU based on online authentication services to be offered in all Member States 28-Apr-11 40
  • 41. Local and regional authorities andthe Digital Agenda (1/3)• Local authorities can be key drivers for the implementation of the Digital Agenda• Digital single market • Digital economy can create new jobs and prosperity that benefit the local authorities as well as businesses• Interoperability and standards • Local authorities should participate in wide-ranging cooperation to improve the interoperability of public administration and the effectiveness of public service delivery• Online trust and security • Local authorities must meet the same requirements for security and privacy as in the national level 28-Apr-11 41
  • 42. Local and regional authorities andthe Digital Agenda (2/3)• Internet access • Access to high-quality wireless broadband at affordable prices can increase the quality of services provided by local and regional authorities • Remote regions and communities are expected to benefit considerably from more widespread and faster access to broadband services • The availability of radio spectrum for wireless broadband services in remote and sparsely populated areas should be guaranteed 28-Apr-11 42
  • 43. Local and regional authorities andthe Digital Agenda (3/3)• Research and innovation • Even small institutions at regional and local level can produce knowledge of worldwide interest in restricted specialist areas, especially when they participate in global networks and collaborate with knowledge-based businesses• Digital literacy, skills and inclusion • Local authorities have a central role in ensuring that citizens have the essential skills needed in the information society• Smart use of technology for society • The Digital Agenda can act as an incentive to regions and municipalities to reform their own service and production processes in a framework of European cooperation 28-Apr-11 43
  • 44. ASPA project: building betterservices for citizens• Customer service development project in the City of Oulu, funded by the Ministry of Finance• Multi-channel one-stop-shop for all the municipal services • Citizen’s portal (OmaOulu.fi) for self-service • Call center (the goal is to access all services with one phone number) • Service counter if the citizen doesn’t want to use online or phone services• Requires interoperability between various systems• Cost savings for the municipality through efficiency• Seamless, time saving services for the citizen 28-Apr-11 44
  • 45. OmaOulu.fi citizen’s portal• Personalised access to public services• Strong electronic identification• An open source platform (components are available at the European Union’s open source portal Osor.eu) 28-Apr-11 45
  • 46. The end-result of a successful DigitalAgenda: virtuous cycle of the digital economy 28-Apr-11 46
  • 47. Moltes gràcies!tommi.karttaavi@kuntaliitto.fi