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Dialogue Earth                            Increasing public understanding                               Presented by Tom M...
Agenda                       My background                       The problem                       Dialogue Earth’s approa...
My backgroundMonday, February 21, 2011
My background4Monday, February 21, 2011
My background4Monday, February 21, 2011
My background4Monday, February 21, 2011
My background4Monday, February 21, 2011
My background4Monday, February 21, 2011
My background4Monday, February 21, 2011
My background4Monday, February 21, 2011
The problemMonday, February 21, 2011
The problem                            We have so many important issues to tackle...6Monday, February 21, 2011
The problem                       ... and the dialogue appears so polarized.             Gore                             ...
Dialogue Earth’s approachMonday, February 21, 2011
Dialogue Earth’s approach                       Mission                       Increase public understanding on topics of  ...
Strategy: understand the dialogue                               Listening to social media chatter10Monday, February 21, 2011
Strategy: understand the dialogue                      Analyzing chatter with humans and machines          Subject matter ...
Strategy: understand the dialogue                            Showcasing the PULSE of public opinion12Monday, February 21, ...
Strategy: engaging and trustworthy media                       Developing broadly endorsed science points                 ...
Strategy: engaging and trustworthy media                                      Bringing the science to life                ...
Strategy: engaging and trustworthy media                            Pilot contest 1st place: “No Shell Blues”15Monday, Feb...
Strategy: engaging and trustworthy media                            Pilot contest 1st place: “No Shell Blues”15Monday, Feb...
Strategy: engaging and trustworthy media                            Pilot contest 2nd place: “New Neighbor”16Monday, Febru...
Strategy: engaging and trustworthy media                            Pilot contest 2nd place: “New Neighbor”16Monday, Febru...
Coming upMonday, February 21, 2011
Coming up18Monday, February 21, 2011
Questions?Monday, February 21, 2011
Please keep in touch                       Tom Masterman                            title:   Associate Director, Dialogue ...
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Dialogue Earth: Increasing Public Understanding through Analytics and Media

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Tom's company, Dialogue Earth, is working to increase public understanding on topics of environmental importance. Their focus it to be proponents of the best possible information to help drive a healthy, well-informed dialogue. In this presentation, Tom is going to talk about their unique approach -- combining the analysis of online dialogue, with expert collaborators from across society, to produce engaging and trustworthy video content.

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Transcript of "Dialogue Earth: Increasing Public Understanding through Analytics and Media"

  1. 1. Dialogue Earth Increasing public understanding Presented by Tom Masterman Rotary Club of St. Louis Park 02.21.11Monday, February 21, 2011
  2. 2. Agenda My background The problem Dialogue Earth’s approach Coming up Questions2Monday, February 21, 2011
  3. 3. My backgroundMonday, February 21, 2011
  4. 4. My background4Monday, February 21, 2011
  5. 5. My background4Monday, February 21, 2011
  6. 6. My background4Monday, February 21, 2011
  7. 7. My background4Monday, February 21, 2011
  8. 8. My background4Monday, February 21, 2011
  9. 9. My background4Monday, February 21, 2011
  10. 10. My background4Monday, February 21, 2011
  11. 11. The problemMonday, February 21, 2011
  12. 12. The problem We have so many important issues to tackle...6Monday, February 21, 2011
  13. 13. The problem ... and the dialogue appears so polarized. Gore Beck7Monday, February 21, 2011
  14. 14. Dialogue Earth’s approachMonday, February 21, 2011
  15. 15. Dialogue Earth’s approach Mission Increase public understanding on topics of environmental importance Strategy Understand the dialogue Produce engaging and trustworthy media Approach Proponents of broadly endorsed information Not advocates for actions or policies9Monday, February 21, 2011
  16. 16. Strategy: understand the dialogue Listening to social media chatter10Monday, February 21, 2011
  17. 17. Strategy: understand the dialogue Analyzing chatter with humans and machines Subject matter experts Crowd-sourced coders Computer algorithms + +11Monday, February 21, 2011
  18. 18. Strategy: understand the dialogue Showcasing the PULSE of public opinion12Monday, February 21, 2011
  19. 19. Strategy: engaging and trustworthy media Developing broadly endorsed science points Tease out Engage the expert Produce endorsed relevant topics community science points Key Science Points Industry 1. Academia 2. Government 3. 4. Enviro. NGOs 5.13Monday, February 21, 2011
  20. 20. Strategy: engaging and trustworthy media Bringing the science to life Relevant topic, Connect with Produce engaging key science points video storytellers videos Key Science Points 1. 2. 3. 4. 5.14Monday, February 21, 2011
  21. 21. Strategy: engaging and trustworthy media Pilot contest 1st place: “No Shell Blues”15Monday, February 21, 2011
  22. 22. Strategy: engaging and trustworthy media Pilot contest 1st place: “No Shell Blues”15Monday, February 21, 2011
  23. 23. Strategy: engaging and trustworthy media Pilot contest 2nd place: “New Neighbor”16Monday, February 21, 2011
  24. 24. Strategy: engaging and trustworthy media Pilot contest 2nd place: “New Neighbor”16Monday, February 21, 2011
  25. 25. Coming upMonday, February 21, 2011
  26. 26. Coming up18Monday, February 21, 2011
  27. 27. Questions?Monday, February 21, 2011
  28. 28. Please keep in touch Tom Masterman title: Associate Director, Dialogue Earth e-mail: maste078@umn.edu phone: 612-624-2278 twitter: @tommasterman Dialogue Earth Website: www.DialogueEarth.org twitter: @DialogueEarth20Monday, February 21, 2011
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