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Web 2.0: towards collaborative - Lee Bryant
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Web 2.0: towards collaborative - Lee Bryant


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  • 1. Web 2.0: towards collaborative intelligence in the enterprise Lee Bryant - - Headshift, London
  • 2. headshift is a social software consulting and development group who apply emerging tools and ideas to the real- world needs of organisations: consulting & engagement prototyping and experimentation development and integration
  • 3. We are wasting a lot of brain power in large organisations
  • 4. Our IT systems do not understand how we work Most knowledge is created and • exchanged in the informal space We work using peripheral vision • and intuition within networks
  • 5. What matters inside large organisations Better awareness • More effective collaboration • A culture of participation • Better individual decision making •
  • 6. A new generation of social tools is emerging…
  • 7. These tools are now enterprise-ready Blogging tools Wiki platforms Newsfeeds / RSS Sui Sui Sui Combined suites Custom build • Systems integration • API connectors Sui Sui • Intranet-based • Blended solutions • “Situated” software
  • 8. Key characteristics of social software • Fast, cheap, iterative delivery • Networked individualism not centralisation; self-interest drives growth • Use network effects for collective benefit • Combination of ecosystem of tools, data and services, not ‘one tool to rule them all’
  • 9. Where enterprise social tools are heading • Lightweight, social interface onto corporate systems and info • Social newsreading and filtering to create collective intelligence Feeds and flows, not content objects • or knowledge stores • Business social networking • More intimate, personalised information for clients
  • 10. Social reading, writing and filtering Social reading, writing and filtering drives relevance Others can share what you blog, link to or read • Collaborative filtering based on social networks, tags, • sources and attention data from readers Over time, information begins to find you, not vice versa •
  • 11. Case study: social tools in a leading law firm • Project began as a 3-month pilot for 3 groups - 20 months later we have around 30 groups • Blended solution using two products + custom code + integration with internal systems • Seen within the firm as a great success that will inform the next generation of knowledge and information sharing systems
  • 12. Group blogging as the centre of gravity
  • 13. The importance of trusted communities
  • 14. Newsfeed aggregation
  • 15. Wiki spaces: Library Services
  • 16. Wiki spaces: enquiry handling
  • 17. Social bookmarking & tagging
  • 18. How we started We began by exploring: • group cultures tasks, goals & needs • information landscapes • interaction styles • existing workflows • real-world scenarios •
  • 19. Addressing common scenarios
  • 20. Current success measures • Increasing number of posts over first year • High readership on receipt of alerts • Diversity of readers and contributors • Meeting initially defined business objectives: • Self help and shared ownership – less admin • More member awareness and action • More pro-active communication • 30% of the organisation are in one or more groups
  • 21. Some other use cases for social tools External communication Information & knowledge sharing Issue management Ad hoc conversations and Q&As Participation via extranet / website Competitive intelligence Recruitment Employee to employee communication Thought leadership Sharing knowledge within groups Storing and finding information Internal communications Working with contractors or partners Internal issue management Team collaboration Intranet development/replacement Leadership communication Creating and editing documents Training and personal development Documenting and organising work Project collaboration Marketing and PR Innovation and R&D Campaign management Engaging with customers and media Innovation networks Monitoring brands and markets Prediction markets Promoting a product or service Rapid prototyping Social networking Social newsreading and bookmarking
  • 22. Thank you! ... Questions ? Photos courtesy of Flickr using Creative Commons license + screenshot from