Logo Design
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Logo Design

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Logo Design Logo Design Presentation Transcript

  • Logo design process overview Step 1 - Client meeting Step 2 - Brainstorming Step 3 - Rough sketches Step 4 - Draft sketches Step 5 - Prepare artwork Step 6 - Final artwork
  • 1 Client meeting
    • ▪ What are the clients’ ideas for the logo?
    Client: “I want to put these two ideas together, basically have the ‘Endless Pools’ and the ‘Swim Lessons’ merge into one indoor “Swim Lab & Rehab”. The design I have in mind is a simple line of a swimmer. I will fax the drawing to you.”
  • 1 Client meeting
    • ▪ What are the clients’ ideas for the logo?
  • 1 Client meeting
    • ▪ Who are they are trying to communicate with?
    Client: “We would put together lessons for swimmers of all ages and abilities i.e. triathletes to beginner swimmers in a safe controlled environment (warm water).”
  • 1 Client meeting
    • ▪ How will it be used—print, web, video, etc.?
    Client: “We need to produce a Web site, ads, brochures and flyers using color and black and white art.”
  • 1 Client meeting
    • ▪ What text must be included in the logo design?
    Client: “ Swim Lab & Rehab” “ Swim Faster: Faster”
  • 1 Client meeting
    • ▪ What key words describe the business?
    - Olympic - Swimming - Water - Training - Endless pools - Swim lessons - Triathletes - Beginner swimmers - Safe, controlled environment
  • 2 Brainstorming
    • ▪ Expand list of client keywords
    Olympic Swimming Water Training Endless pools Swim lessons Triathletes Beginner swimmers Safe controlled environment Champion Wave Fast Exercise Scientific Expert Dolphin-like Instruction Hands-on
  • 2 Brainstorming
    • ▪ Use key words and synonyms to find and develop visual elements
  • 3 Rough sketches
    • ▪ Prepare logo sketches using pencil and paper
    • ▪ Sketch variations on each idea
  • 4 Draft sketches
    • ▪ Select some fonts to try out based on your sketches
  • 4 Draft sketches
    • ▪ Based on the sketches prepare some graphic elements in black and white
  • 4 Draft sketches
    • ▪ Combine the type and graphic elements in different ways
  • 4 Draft sketches
    • ▪ Present your ideas to the client for feedback
    • ▪ If the client is not satisfied return to step 2
  • 5 Prepare artwork
    • ▪ Select sketches that you and the client prefer
    • ▪ Choose some color combinations
  • 5 Prepare artwork
    • ▪ Try different combinations of color, graphics and fonts
  • 5 Prepare artwork
    • ▪ Test the designs at different sizes
  • 5 Prepare artwork
    • ▪ Present these ideas to the client
  • 6 Final artwork
    • ▪ Prepare versions for print, web, etc.
    • ▪ Prepare color and B/W versions
    • ▪ Test designs on a B/W printers, color printers, web pages
  •