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OfferUp PPP

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Transcript

  • 1. OfferUpCollege Marketing Plan
  • 2. Overview The goal: To provide a platform where college students can buy and sell items such as textbooks, concert tickets, clothes, furniture, bikes, etc. Target audience: Business-minded college students, Tech-savvy students & Innovators  49 Greek Houses  2,450 students  U-District Housing  3,000+ students The Goal: 1,000 downloads by the end of the fall quarter
  • 3. The ProblemSurveyed 15 guys & 15 girlsHow do you go about selling something? Friends Craigslist Buffalo Exchange FreeWhy wouldn’t you sell it? Too lazy Hassle Not a good deal No optionsWhat don’t you like about Craigslist? Unreliable Clutter Sketch
  • 4. Solution SUpost.com (created by an electrical engineering major named Greg Wienties)  38,000 visits per month  1,500 active followers  Started in 2009. #1 Marketplace for Stanford Students. College students want to make money, they just need the platform
  • 5. 8-Week Plan The Two Week Window 9/03-9/09 (Monday-Sunday)  Move-In Day 9/10 - 9/16 (Monday-Sunday)  Flyers, Stickers, Chalking  Social Media Contest  Enter to Win Mariner Tickets  TechCrunch Reports 85% of College Students use FB, 60% log on daily, 93% log on once a month  Football game vs. Portland State 9/15 (Saturday)  Gatorade Giveaway on the Ave
  • 6. Craigslist is BORING OfferUp is New OfferUp is NEWHuskies, change the way you do business
  • 7. Continued 9/17 - 9/23 (Monday-Sunday)  Dawg Daze Begins and the Freshmen begin moving into their dorms  Cardboard Cutouts 9/24 - 9/30 (Monday-Sunday)  Advertisement in The Daily Newspaper  Bookmark Giveaway in front of U-BookStore
  • 8. October 10/01 - 10/07 (Monday-Sunday)  FreakNight Concert Social Media Contest Giveaway 10/08 – 10/14  YouTube Video (Heineken)  Trashcan Giveaway to Fraternity Houses 10/15 – 10/21  Costume Contest  Philanthropy (Books for Africa)
  • 9. Costs 250 Flyers = $200 Advertisements in The Daily Newspaper for 3 months = ~$250 Chalking $20 300 Bookmarks = $30 Gatorade Giveaway $65 Two Mariners Tickets = $45 Two Concert Tickets = $140 10 Custom Trashcans = $180 Misc. Costs = $100 Cardboard Cutouts $45-$75 Total Costs = ~$1,200
  • 10. Concerns Time Lack of Posts Money Gauging Success Cohesiveness Team