Overview The goal: To provide a platform where college students can buy and sell items such as textbooks, concert tickets, clothes, furniture, bikes, etc. Target audience: Business-minded college students, Tech-savvy students & Innovators 49 Greek Houses 2,450 students U-District Housing 3,000+ students The Goal: 1,000 downloads by the end of the fall quarter
The ProblemSurveyed 15 guys & 15 girlsHow do you go about selling something? Friends Craigslist Buffalo Exchange FreeWhy wouldn’t you sell it? Too lazy Hassle Not a good deal No optionsWhat don’t you like about Craigslist? Unreliable Clutter Sketch
Solution SUpost.com (created by an electrical engineering major named Greg Wienties) 38,000 visits per month 1,500 active followers Started in 2009. #1 Marketplace for Stanford Students. College students want to make money, they just need the platform
8-Week Plan The Two Week Window 9/03-9/09 (Monday-Sunday) Move-In Day 9/10 - 9/16 (Monday-Sunday) Flyers, Stickers, Chalking Social Media Contest Enter to Win Mariner Tickets TechCrunch Reports 85% of College Students use FB, 60% log on daily, 93% log on once a month Football game vs. Portland State 9/15 (Saturday) Gatorade Giveaway on the Ave
Craigslist is BORING OfferUp is New OfferUp is NEWHuskies, change the way you do business
Continued 9/17 - 9/23 (Monday-Sunday) Dawg Daze Begins and the Freshmen begin moving into their dorms Cardboard Cutouts 9/24 - 9/30 (Monday-Sunday) Advertisement in The Daily Newspaper Bookmark Giveaway in front of U-BookStore
October 10/01 - 10/07 (Monday-Sunday) FreakNight Concert Social Media Contest Giveaway 10/08 – 10/14 YouTube Video (Heineken) Trashcan Giveaway to Fraternity Houses 10/15 – 10/21 Costume Contest Philanthropy (Books for Africa)
Costs 250 Flyers = $200 Advertisements in The Daily Newspaper for 3 months = ~$250 Chalking $20 300 Bookmarks = $30 Gatorade Giveaway $65 Two Mariners Tickets = $45 Two Concert Tickets = $140 10 Custom Trashcans = $180 Misc. Costs = $100 Cardboard Cutouts $45-$75 Total Costs = ~$1,200
Concerns Time Lack of Posts Money Gauging Success Cohesiveness Team
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