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My Neighbor 2003
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My Neighbor 2003

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If the office is no longer “the office” …

If the office is no longer “the office”
you can literally recruit any agent who is not homeless

Good agents all over your state are already working from home

They know real estate and need very little support

They don’t know how to market themselves

They are happy to pay someone who does

You can literally recruit hundreds of agents once you
put a 21st century management system in place

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  • 1. TYPEWRITER COMPANIES PAY TELEPHONES TRAVEL AGENCIES PROPERTY/CASUALTY INSURANCE AGENTS GAS STATION ATTENDANTS TRADITIONAL STOCK BROKERS We help companies make the changes they have to make The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.
  • 2. Our website is a powerful creative library for agents and companies We publish the largest on-line magazine in real estate, 270,000 readers each month More than 10,000 of our advertisements appear each month 10% of all listings in the U.S. are taken using our strategies 39 of the top 100 agents in the U.S. now use our services More than 1,000 top companies use our programs The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.
  • 3. Featured In The Wall Street Journal The Seattle Times Real Estate Today LORE Magazine Advertising Age & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 4. For most agents a real estate office is not a building anymore Nor is there is just one kind of real estate agent anymore The solutions to the retention/recruiting dilemma begins by understanding an irrefutable cultural fact of life about this industry X & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 5. When you look at things from the agent’s point of view… “ I’m not making money. I have bills I have to pay. Everything I am hearing says investing more money in my real estate career is stupid.” I have to get out. I have to quit spending so much money. If I stay, I have to change. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 6. “ If so many of our agents are failing, and so many are quitting, does my company really have the answer?” Maybe I should quit too. But, I like the freedom selling real estate has always given me. I don’t know what to do! If your agents feel this way, most agents feel this way. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 7.
    • Some fairly easy conclusions to reach
    • Agents don’t want to leave real estate
    • Agent’s can not spend money they
    • don’t have
    • 3. Agent’s want alternatives
    • Agent’s do things their way
    • There is more opportunity
    • than ever before if you have
    • real solutions!
    & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 8.
    • Our conclusions
    • Let people do what THEY want to do, not what YOU think they should do (you will not win this battle)
    • You have to offer something TRULY DIFFERENT
    • It has to work for THEM, if it’s going to work for YOU
    • If they want to work from home,
    • help them do it right!
    & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 9.
    • Our strategy is new, and new is important
    • 80% Internet functioned l 20% Positioned Recruiting
    • 2. Offer a NEW option that fits today’s
    • agents… their fears, their problems,
    • their likes, and their rationalizations
    • Introduce it over the internet
    • (a risk-free environment)
    • 4. Position it in an authentic and compatible
    • way, letting them choose what
    • they want to do
    & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 10. STEP ONE Outbound Email Recruiting that will impact every agent in your market on a regular basis & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 11. You email it to all agents Email a NEW message to every agent in your community once a month This is called a “CLICK CARD”
  • 12. STEP TWO 80% - 85% will CLICK BACK to your recruiting website Some will respond today Some will respond next time Some will respond weeks later and some will never respond & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 13. Agents click to your landing page site 80-85% of all agents in your community see a fabulous NEW concept of yours without anyone making a phone call
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  • 23. STEP THREE Those that are interested will come into the office (not a lunch appointment) You offer them the choices THEY want You will present them with a menu of Personal Business Models & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 24. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 25. STEP FOUR You have to offer them what they want, not what you want them to have. You have to show them how it will work. You have to give them something to support it. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 26.
    • Three Choices
    • New Agent Model
    • Traditional Agent Model
    • My Neighbor Model
    • Many will choose the
    • My Neighbor Model
    • Some intending to, will choose a Traditional Model
    The My Neighbor Model needs to work, we do that through strong neighbor-oriented tools & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 27. THE POINT IS… When you give people more choices, you’ll have more people making them When you give people what THEY want, rather than what YOU want them to have, they’ll buy in MANAGING CHAOS Quit trying to make people fit into your box THE LEAST STRESSFUL WAY OF APPROACHING REAL ESTATE & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 28. Personal Business Model Menu Outbound E-Postcards My Neighbor Recruiting Website
  • 29. My Neighbor Personal Branding Tools
  • 30. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 31. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 32. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 33. My Neighbor ™ Agent Marketing Software Over 150 Ad Agency stunning marketing pieces to support the program Fliers l Postcards l Hangers Ad Layouts l Brochures Feature Fliers l Press Releases Audio and Video Training Tomlin/Nick On-Line Services $595.00 To Participate $395.00 For Seniors (over 60) $45.00 a month to Tomlin/Nicks Whatever split you negotiate They move in and out of programs as they decide they can or want to. They stay with your company They come to your company They work from home Wide Area Potential & townsend tomlin nicks wells ADVERTISING, INC .
  • 34. If the office is no longer “the office” you can literally recruit any agent who is not homeless G ood agents all over your state are already working from home They know real estate and need very little support They don’t know how to market themselves They are happy to pay someone who does You can literally recruit hundreds of agents once you put a 21 st century management system in place & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 35. LICENSE AGREEMENT 36 Month Agreement (Renewable at your option) Exclusive Rights In Your Market Customized Recruiting Website (Up in 72-hours) All Agent Collateral Marketing Tools & Materials Custom Personal Business Model Menu Robust Support and Assistance Exclusive Rights to our other products Annual Program Upgrades The World’s Leading Real Estate Advertising Agency LICENSE FEE BASED ON YOUR POPULATION $ 6,250.00………………………… 0 – 10,000 $ 12,500.00 ……………………..10,000 – 25,000 $ 18,500.00 …………….….…. 25,000 – 100,000 $ 24,500.00 …………………. 100,000 – 250,000 $45.00 Per Month Per My Neighbor Agent You provide a central check due 10 th of each month Over 250,000 Population by Quote Website changes/modifications $175.00 per hour Existing Tomlin/Nicks Client Companies receive a 50% discount on this program You keep the $595.00/$395.00 Annual Fee You negotiate all commission splits & townsend tomlin nicks wells ADVERTISING, INC.
  • 36. Thank you so much for your time today. The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.