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Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
Social Commerce Introduction
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Social Commerce Introduction

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A brief introduction to Social Commerce done by me (Tom Le Bree) for April's And Then The World Presents... talk at The Hospital Club. N.B. This is best viewed in full-screen mode.

A brief introduction to Social Commerce done by me (Tom Le Bree) for April's And Then The World Presents... talk at The Hospital Club. N.B. This is best viewed in full-screen mode.

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Transcript

  • 1. Social CommerceMonday, 25 April 2011
  • 2. tonight’s Talk... - Introduction: What it is - Explanation: Why it works - Examples: How it worksMonday, 25 April 2011
  • 3. IntroductionMonday, 25 April 2011
  • 4. Monday, 25 April 2011
  • 5. E-COMMERCE + SOCIAL MEDIA = Social CommerceMonday, 25 April 2011
  • 6. E-COMMERCE - IN the first 3 months of this year e-commerce reached £10 Billion - online sales grew by 18% in 2010 compared to 2009, and are expected to grow by 13% in 2011 - IN the USa excludING groceries, e-commerce now makes up 13% of all retail activityMonday, 25 April 2011
  • 7. Social Media - Facebook has over 600 million active users, 50% of users log-on daily - Twitter has over 200 million users, with 140 Million tweets published per day -more than half of Western Europe’s online population will use It at least once a monthMonday, 25 April 2011
  • 8. “50% of digital marketing growth (rising from $46.6 billion to $300 billion in 2020) will come from social commerce” Media Economist: Jack MyersMonday, 25 April 2011
  • 9. “70% of consumers trust friends’ opinions when making purchasing decisions online” Nilsen Net ratingsMonday, 25 April 2011
  • 10. so, WHY IS SOCIAL COMMERCE SO EFFECTIVE?...Monday, 25 April 2011
  • 11. Simple Answer: You trust your friendsMonday, 25 April 2011
  • 12. Monday, 25 April 2011
  • 13. Life Stages in the Real World Age 14 – 28: Age 18 – 35: Who can I be? What can I be? Natural energy development Age 4 – 16: Age 30 – 60: Who is like me? What have I become? Age 1 – 6: Age + 55: Who do I What can I still be? belong to? From natural being to cultivated being Source: Synovate Censydiam Institute Global Research All information and ideas contained in this presentation are confidential. © The Captaincy 2011Monday, 25 April 2011
  • 14. Monday, 25 April 2011
  • 15. Monday, 25 April 2011
  • 16. PURCHASING PROVES ADVOCACYMonday, 25 April 2011
  • 17. “The average facebook user has 130 friends” Facebook press officeMonday, 25 April 2011
  • 18. TURNING TRANSACTIONS INTO COMMUNICATIONSMonday, 25 April 2011
  • 19. ExamplesMonday, 25 April 2011
  • 20. Group buyingMonday, 25 April 2011
  • 21. Transaction TrackingMonday, 25 April 2011
  • 22. Transaction TrackingMonday, 25 April 2011
  • 23. Social recommendationMonday, 25 April 2011
  • 24. Peer/user validationMonday, 25 April 2011
  • 25. summaryMonday, 25 April 2011
  • 26. If TRANSACTIONS Are Now COMMUNICATIONS...Monday, 25 April 2011
  • 27. Then how you sell is now as important as what you sellMonday, 25 April 2011

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