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Crowdsourcing with examples 07022013

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"Short introduction" to crowdsourcing from different aspects, incl. special crowdfunding section

"Short introduction" to crowdsourcing from different aspects, incl. special crowdfunding section


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  • 1. Crowdsourcing -with 60+ case examples
  • 2.  Serial entrepreneur, social media & crowdsourcing enthusiast Startups since 1999, many social media and/or crowdsourcing related Founder of SomePitching.com Founder of Starttaamo CEO of Innozed Whos talking?
  • 3. Crowd...what? Crowdsourcing has subcategories, e.g.; − Crowdfunding (also crowdlending) − Crowdcasting − Crowdcreation − Crowdvoting − Distributed work and exchanging favors − Generally Crowd wisdom − ESP Game – unconcious creation of metadata
  • 4. Crowd...what? 3 types of crowdsourcing work; − Based on voluntary work − Based on paid work or with incentives − Based on the user not realizing theyre actually doing something worth money for someone else
  • 5. So how could I crowd...? Photo and video contests Write/tell your story about... Ask people to do something for...! Design a… Group buying A service/product I would buy if available... How to... Tag a photo Upload your … If 10 of your friends do this... Which flavor would you prefer? Submit/vote/tag/Like/Share your favorite/best/funniest...
  • 6. So what would I get for crowd...? Commitment Goodwill Spokespersons Viral effect (if lucky) – Guerilla marketing External sales persons References, recommendations = currency of social media! Ideas, preferred features/flavors (=R&D) Clients/Partners/Suppliers/Employees...
  • 7. And the tools I could use...? Facebook, MySpace, Twitter, ... Quora, LinkedIn,... Microtask, 99Designs, Amazon Mechanical Turk,... Wikis (Purot.net, Wikispaces) Discussion forums, chats Audiodraft, Synble, Wreck-a-movie, OperaByYou, ... SomePitching.com Xtune, Innozed Kickstarter, Venture Bonsai, Indie GoGo Digg, Reddit, Newsvine, StumbleUpon,... iStockphoto, Threadless,...
  • 8. So how do I start planning...? Define the community that could help you - who & where Define what do you want to achieve, what is the expected/hoped result and when ready - what, when, how Incentives? - Whats in it for me/us? Give feedback, positive comments, recognize effort! Commit yourself to the project, show that youre one of them! Join the conversations, dont be afraid of negative, dont lie. Let the crowd decide, give them the power – for real!
  • 9. Copyright Tom Laine 2011, laine.tom@gmail.com
  • 10. Cases Seti & Boinc
  • 11. Case WOT
  • 12. Case Starbucks
  • 13. Case Nokia & Dell
  • 14. Case Nokia Support
  • 15. Case Saunalahti
  • 16. Case Nokia
  • 17. Case Somepitching
  • 18. Cases xTune & Avainklubi
  • 19. Cases Quora & Innocentive
  • 20. Cases Yahoo Answers & LinkedIn Answers
  • 21. Case Panda
  • 22. Cases Wreck-a-movie & OperaByYou
  • 23. CasesStar Wreck & Iron Sky
  • 24. Case Swing to Win
  • 25. Case Audiodraft
  • 26. Case 99Designs
  • 27. Case Kickstarter
  • 28. Case Hub(s)
  • 29. Cases Microtask & Digitalkoot
  • 30. Case Amazon Mechanical Turk
  • 31. Cases CloudCrowd & uTest
  • 32. Cases Genius Rocket & Poptent
  • 33. Case SoMeTime 2011-13
  • 34. Case Wikipedia
  • 35. Cases Purot.net & Wikispaces
  • 36. Case Osuuskauppa: Customer panels
  • 37. Cases Synble - Get Localization & Xiha
  • 38. Transfluent
  • 39. Case IMDB
  • 40. Case Open Street Map
  • 41. Case Google: MapMaker
  • 42. Case Google: Map & Traffic info
  • 43. Case Google Earth Builder & Sketchup 3D Building Maker
  • 44. Case Google: Sketchups 3D Building Maker
  • 45. Case Google: Image Labeler & Prizes.org
  • 46. Case Wishabi
  • 47. Cases Digg & Reddit & Delicious & StumbleUpon
  • 48. Cases Goodreads & Newsvine
  • 49. Cases iStockphoto & Flickr
  • 50. Case Threadless
  • 51. Case Photo Book about Sweden
  • 52. Case MashFlob Flashmob
  • 53. What have Bible, Google+, numerous Twitter-updates & Linux in common?http://www.flickr.com/photos/bileckme/114831505/
  • 54. Case U.S.A.
  • 55. Case Uutisraivaaja
  • 56. Case Flow Festival
  • 57. Case Heinz
  • 58. Case Roskilde Festival
  • 59. Case: Name our company
  • 60. Case TPS Hockey Team
  • 61. Case VTT Owela
  • 62. Case TV: YLE TV Show, American Idols & Who wants to be a millionaire?
  • 63. Can you come up with different examples?Send me your best examples and Ill post the best ones in the next part of the review!Which company is the most innovative in the use of crowdsourcing, why and how? Tom Laine tom@innozed.com Http://www.linkedin.com/in/tomlaine