Serial entrepreneur, social media & crowdsourcing enthusiast Startups since 1999, many social media and/or crowdsourcing related Founder of SomePitching.com Founder of Starttaamo CEO of Innozed Whos talking?
Crowd...what? Crowdsourcing has subcategories, e.g.; − Crowdfunding (also crowdlending) − Crowdcasting − Crowdcreation − Crowdvoting − Distributed work and exchanging favors − Generally Crowd wisdom − ESP Game – unconcious creation of metadata
Crowd...what? 3 types of crowdsourcing work; − Based on voluntary work − Based on paid work or with incentives − Based on the user not realizing theyre actually doing something worth money for someone else
So how could I crowd...? Photo and video contests Write/tell your story about... Ask people to do something for...! Design a… Group buying A service/product I would buy if available... How to... Tag a photo Upload your … If 10 of your friends do this... Which flavor would you prefer? Submit/vote/tag/Like/Share your favorite/best/funniest...
So what would I get for crowd...? Commitment Goodwill Spokespersons Viral effect (if lucky) – Guerilla marketing External sales persons References, recommendations = currency of social media! Ideas, preferred features/flavors (=R&D) Clients/Partners/Suppliers/Employees...
So how do I start planning...? Define the community that could help you - who & where Define what do you want to achieve, what is the expected/hoped result and when ready - what, when, how Incentives? - Whats in it for me/us? Give feedback, positive comments, recognize effort! Commit yourself to the project, show that youre one of them! Join the conversations, dont be afraid of negative, dont lie. Let the crowd decide, give them the power – for real!
Case TV: YLE TV Show, American Idols & Who wants to be a millionaire?
Can you come up with different examples?Send me your best examples and Ill post the best ones in the next part of the review!Which company is the most innovative in the use of crowdsourcing, why and how? Tom Laine email@example.com Http://www.linkedin.com/in/tomlaine