The Campaign for the .nyc Top Level Domain

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A general presentation about the process opportunities afforded by acquiring the .nyc TLD.

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The Campaign for the .nyc Top Level Domain

  1. 1. <ul><li>The Campaign for the .nyc TLD </li></ul><ul><li>Creating an Internet Space for </li></ul><ul><li>New York City </li></ul><ul><li>By Thomas Lowenhaupt </li></ul>
  2. 2. What’s a TLD? <ul><li>Familiar Top Level Domains </li></ul><ul><ul><li>www.amazon. com </li></ul></ul><ul><ul><li>www.nyu. edu </li></ul></ul><ul><ul><li>www.nyc. gov </li></ul></ul><ul><ul><li>.net , .biz , .us , .info </li></ul></ul>
  3. 3. What’s a TLD? <ul><li>Why Top Level? </li></ul>
  4. 4. What’s a TLD? <ul><li>Why Top Level? </li></ul>
  5. 5. What’s a TLD? <ul><li>Why Top Level? </li></ul>
  6. 6. What’s a TLD? <ul><li>Why Top Level? </li></ul><ul><li>Top = </li></ul><ul><li>Second = </li></ul><ul><li>Third= </li></ul>
  7. 7. <ul><li>How many TLDs are there? </li></ul><ul><li>Generic ( .com, .org …) 17 </li></ul><ul><li>Country Codes (.us. .uk …) 243 </li></ul>What’s a TLD?
  8. 8. What’s a TLD? <ul><li>Second Level Numbers </li></ul><ul><li>.com - 72,000,000 </li></ul><ul><li>.org – 6,000,000 </li></ul><ul><li>.us – 1,000,000 </li></ul><ul><li>.gov – 32,000 </li></ul><ul><li>.edu – 2,500 </li></ul>
  9. 9. What’s a TLD? <ul><li>Every Country Has a TLD </li></ul><ul><ul><ul><ul><ul><li>.us </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>.uk </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>.fr </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>.tv </li></ul></ul></ul></ul></ul>
  10. 10. What’s a TLD? <ul><li>Tuvalu via Google Earth </li></ul>
  11. 11. <ul><li>Tuvalu has a TLD. </li></ul><ul><li>New York City doesn’t! </li></ul>What’s a TLD?
  12. 12. <ul><li>To the Internet, there is no New York City ! </li></ul>What’s a TLD?
  13. 13. <ul><ul><ul><li>Why .nyc? </li></ul></ul></ul>Background
  14. 14. Background <ul><li>… civic lesson… </li></ul>
  15. 15. Background NYC is tiny 1/10 th of 1% of the world’s population **** 400 square miles *** 59 Community Boards democracy’s ladder
  16. 16. Background <ul><li>Step 4 U.S. Congress </li></ul><ul><li>Step 3 N.Y.S. Legislature </li></ul><ul><li>Step 2 City Council </li></ul><ul><li>Step 1 Community Boards </li></ul><ul><li>democracy’s ladder </li></ul>
  17. 17. Background <ul><li>Compare the Media of Two Communities </li></ul>0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terra Haute, Indiana
  18. 18. Background <ul><li>Compare the Media of Two Communities </li></ul><ul><li>Conclusion: </li></ul><ul><ul><li>Local communication is deficient, inadequate, ineffective, insufficient, lacking, laughable, scarce, too little, too late… </li></ul></ul>
  19. 19. Background <ul><li>… end civic lesson… </li></ul><ul><li>A solution… </li></ul>
  20. 20. Background <ul><li>Internet Empowerment Resolution </li></ul><ul><li>Passed by Queens Community Board 3 </li></ul><ul><li>April 19, 2001 </li></ul><ul><li>It said: Get the .nyc TLD </li></ul>
  21. 21. <ul><li>Good Domain Names </li></ul><ul><ul><ul><li>Short </li></ul></ul></ul><ul><ul><ul><li>Descriptive </li></ul></ul></ul><ul><ul><ul><li>Memorable </li></ul></ul></ul>Why .nyc?
  22. 22. Why .nyc? <ul><li>Improve Civic Communication </li></ul><ul><li>Domain names for youth and immigrant population </li></ul>
  23. 23. <ul><li>.com - 72,000,000 </li></ul><ul><li>No good names. </li></ul>Why .nyc?
  24. 24. <ul><li>.com - 72,000,000 </li></ul>Why .nyc?
  25. 25. <ul><li>.com - 72,000,000 </li></ul><ul><li>Ning !!! </li></ul>Why .nyc?
  26. 26. <ul><li>Good Names for: </li></ul><ul><li>Small Businesses </li></ul><ul><li>Community Groups </li></ul><ul><li>Civic Affairs </li></ul><ul><li>Not for Profits </li></ul><ul><li>Individuals </li></ul><ul><li>Issues </li></ul>Why .nyc?
  27. 27. <ul><li>Identity </li></ul><ul><li>Made in New York </li></ul><ul><li>From New York City </li></ul>Why .nyc?
  28. 28. <ul><li>So things. </li></ul><ul><li> you find </li></ul><ul><li> can </li></ul><ul><li> you find </li></ul><ul><li>So things. </li></ul>Why .nyc?
  29. 29. New York City 1800
  30. 30. <ul><li>Thinking ahead, city leaders established a Commission to plan for the future. </li></ul><ul><li>They created: </li></ul>New York City 1800
  31. 31. The Commissioners Plan of 1811
  32. 32. The Commissioners Plan of 1811 Why can you see the sun? Hint:
  33. 33. The Commissioners Plan of 1811 Created the Manhattan Street Grid
  34. 34. The Commissioners Plan of 1811 <ul><li>The grid organized </li></ul><ul><li>and made accessible </li></ul><ul><li>New York City’s </li></ul><ul><li>real estate resources to great civic and financial gain. </li></ul>
  35. 35. Why .nyc? <ul><li>.nyc will organize </li></ul><ul><li>and make accessible </li></ul><ul><li>New York City’s </li></ul><ul><li>digital resources. </li></ul>
  36. 36. <ul><li>So things. </li></ul><ul><li> you find </li></ul><ul><li> can </li></ul><ul><li> you find </li></ul><ul><li>So things. </li></ul>Why .nyc?
  37. 37. <ul><ul><li>The city has 402 hotels </li></ul></ul><ul><ul><li>Google “NYC hotels” </li></ul></ul><ul><ul><li>you get between </li></ul></ul><ul><ul><li>2,000,000 - 90,000,000 hits </li></ul></ul>Why .nyc?
  38. 38. <ul><ul><li>The city has 2,400 schools </li></ul></ul><ul><ul><li>Google “NYC schools” </li></ul></ul><ul><ul><li>you get between </li></ul></ul><ul><ul><li>2,000,000 - 174,000,000 hits </li></ul></ul>Why .nyc?
  39. 39. <ul><ul><li>The city has 120 hospitals </li></ul></ul><ul><ul><li>Google “NYC hospitals” </li></ul></ul><ul><ul><li>- a vital resource - </li></ul></ul><ul><ul><li>you get between </li></ul></ul><ul><ul><li>1,000,000 - 144,000,000 hits </li></ul></ul>Why .nyc?
  40. 40. <ul><li>So you can find things. </li></ul><ul><ul><li>Directories - www.hotels.nyc </li></ul></ul><ul><ul><li>A More Intuitive Internet </li></ul></ul><ul><ul><ul><li>IBM.com – yes </li></ul></ul></ul><ul><ul><ul><li>RikeysCafe.nyc - YES </li></ul></ul></ul>Why .nyc?
  41. 41. Why .nyc? <ul><li>Proximity </li></ul>
  42. 42. Why .nyc? <ul><li>Networking </li></ul>
  43. 43. Why .nyc? <ul><li>Proximity ~ Networking </li></ul><ul><li>… the historic role of the city… </li></ul>
  44. 44. Why city-TLDs?
  45. 45. Proximity ~ Networking Ideas Opinions Feelings Passions Products Services
  46. 46. Proximity ~ Networking <ul><li>… here’s my networking </li></ul><ul><li>map of New York City… </li></ul>
  47. 47. Proximity ~ Networking
  48. 48. Proximity ~ Networking … people of all shades, shapes, and sizes interacting in different ways... ( Note: The “map” is actually artist Jackson Pollack’s Image #7 )
  49. 49. Proximity ~ Networking
  50. 50. Proximity ~ Networking <ul><li>This is the way we organized ourselves for about 400 years </li></ul><ul><li>… then about 1995… </li></ul>
  51. 51. Proximity ~ Networking <ul><li>… we were globalized… </li></ul>
  52. 52. Proximity ~ Networking
  53. 53. Proximity ~ Networking
  54. 54. Proximity ~ Networking
  55. 55. <ul><li>The fabric of </li></ul><ul><li>traditional civic </li></ul><ul><li>communication </li></ul><ul><li>was torn. </li></ul>Proximity ~ Networking
  56. 56. <ul><li>Monetized junk ~ ebay.com </li></ul><ul><li>His Holiness ~ pope.va </li></ul>Proximity ~ Networking
  57. 57. <ul><li>… long term impact… </li></ul>Proximity ~ Networking
  58. 58. Model A to Moses
  59. 59. Model A to Moses
  60. 60. <ul><li>… the role of the .nyc TLD… </li></ul><ul><li>to re-connect the city </li></ul>Proximity ~ Networking
  61. 61. <ul><li>… the role of the .nyc TLD… </li></ul><ul><li>to re-establish its historic role </li></ul>Proximity ~ Networking
  62. 62. Proximity ~ Networking
  63. 63. Proximity ~ Networking
  64. 64. Proximity ~ Networking
  65. 65. Traditional TLDs <ul><li>All TLD provide </li></ul><ul><li>Good Domain Names </li></ul><ul><li>Directory of Resources </li></ul><ul><li>Identity </li></ul><ul><li>More Intuitive Internet ~ City </li></ul>
  66. 66. <ul><li>… not just a Traditional TLD… </li></ul><ul><li>Focus on connecting the 1/10 of 1% of the world’s population that is New York City. </li></ul>Public Interest TLD
  67. 67. Public Interest TLD <ul><li>Equitable Distribution of Domain Names </li></ul><ul><li>Reasonable Price for Domain Names </li></ul><ul><li>Name Set-Asides for Civic, Community, and Issue Usage </li></ul><ul><li>City Nexus for a More Secure Experience </li></ul><ul><li>Local Control </li></ul><ul><li>Open & Transparent Governance </li></ul><ul><li>Shrink Digital Divide ~ Education-Training </li></ul>
  68. 68. <ul><li>… a status report… </li></ul>Who & How
  69. 69. Who & How <ul><li>April 19, 2001 CB 3 passed </li></ul><ul><li>Internet Empowerment Resolution </li></ul><ul><li>Get .nyc </li></ul>
  70. 70. Who & How <ul><li>until </li></ul><ul><li>9/11 </li></ul>
  71. 71. Who & How <ul><li>2001 - honky dory </li></ul><ul><li>2002 - 9/11 </li></ul><ul><li>2003 - 2012 Olympic Focus </li></ul><ul><li>2004 - TLD window closed </li></ul><ul><li>2005 - .berlin asks “You in .nyc?” </li></ul><ul><li>2006 - knock, knock, no one’s home </li></ul>
  72. 72. The Path Ahead <ul><li>April 2007 we created </li></ul><ul><li>Connecting.nyc Inc. </li></ul><ul><li>not-for-profit </li></ul><ul><li>acquire & develop the .nyc TLD </li></ul>
  73. 73. How Do You Get a TLD? <ul><li>…it’s complex… </li></ul>
  74. 74. How Do You Get a TLD? <ul><li>…it’s complex… </li></ul>
  75. 75. The Formal Approval Process <ul><li>… on paper… </li></ul>
  76. 76. The Formal Approval Process <ul><li>U.S. Department of Commerce </li></ul><ul><li>National Telecommunications & Information Administration (NTIA) </li></ul><ul><li>Internet Corporation for Assigned Names and Numbers (ICANN) </li></ul>
  77. 77. The Formal Approval Process <ul><li>ICANN </li></ul><ul><li>California not-for profit </li></ul><ul><li>15 Board Members </li></ul><ul><li>From around the world </li></ul>
  78. 78. Timetable <ul><li>Connecting.nyc Inc. – April 2007 </li></ul><ul><li>ICANN Draft RFP – Feb. 2008 </li></ul><ul><li>Respond to RFP – December 2008 </li></ul><ul><li>ICANN OK – March 2009 </li></ul><ul><li>Sunrise Period – May 2009 </li></ul><ul><li>Open to Public – July 2009 </li></ul>
  79. 79. Steps to Success <ul><li>Good Plan </li></ul><ul><li>Local Support </li></ul><ul><li>Responsive Application to ICANN RFP </li></ul>
  80. 80. <ul><li>Governance </li></ul><ul><li>ICANN lessons - 10 years </li></ul><ul><li>Local history – 400 years </li></ul><ul><li>Local needs – 8,000,000 </li></ul>What We Need
  81. 81. Steps to Success <ul><li>Good plan/governance </li></ul><ul><li>Old three step plan </li></ul>
  82. 82. Steps to Success <ul><li>Good plan/governance </li></ul><ul><li>Value proposition: </li></ul><ul><li>nexus, 1/10 1%, trust, integrity, community… </li></ul>
  83. 83. <ul><li>Platform and Path </li></ul>Civic Applications
  84. 84. <ul><li>Location Based Services </li></ul><ul><li>GIS / Virtual City </li></ul><ul><li>Issue Discovery </li></ul><ul><li>Decision Making </li></ul><ul><li>Collaborative Projects </li></ul>Civic Applications
  85. 85. <ul><li>The Civics Project </li></ul>Civic Applications
  86. 86. Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Spaces (names) </li></ul></ul></ul><ul><ul><ul><li>Civic Tools </li></ul></ul></ul><ul><ul><ul><li>Civic Education </li></ul></ul></ul>
  87. 87. <ul><li>A place on the Internet where the world can find our resources. </li></ul>Civic Applications
  88. 88. <ul><li>A place on the Internet </li></ul><ul><li>for the city’s residents </li></ul><ul><li>and organizations to </li></ul><ul><li>find one another. </li></ul>Civic Applications
  89. 89. <ul><li>Easy things - </li></ul><ul><li>names…directory…identity </li></ul><ul><li>Hard things - </li></ul><ul><li>trust…security…community </li></ul>Summing up
  90. 90. <ul><li>>>>> .nyc is coming <<<< </li></ul><ul><li>Either we run it or </li></ul><ul><li>we live with the consequence of the Zuckerbergs and Murdocks monetizing our every keystroke. </li></ul>Summing up
  91. 91. Presents our role: combining the traditional grid and the web. Our Logo
  92. 92. <ul><li>Networking & Privacy </li></ul><ul><li>As we perfect one </li></ul><ul><li>We loose the other </li></ul>Summing up
  93. 93. <ul><li>Networking & Privacy </li></ul><ul><li>e.g. See http://www.wikimapia.org/#lat=40.732665&lon=-73.997684&z=17&l=0&m=a&v=2&show=/6073978/ </li></ul>Summing up
  94. 94. Our Wiki’s Front Page www.connectingnyc.org Continued at…

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