The Campaign for the .nyc Top Level Domain
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The Campaign for the .nyc Top Level Domain

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A general presentation about the process opportunities afforded by acquiring the .nyc TLD.

A general presentation about the process opportunities afforded by acquiring the .nyc TLD.

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The Campaign for the .nyc Top Level Domain The Campaign for the .nyc Top Level Domain Presentation Transcript

    • The Campaign for the .nyc TLD
    • Creating an Internet Space for
    • New York City
    • By Thomas Lowenhaupt
  • What’s a TLD?
    • Familiar Top Level Domains
      • www.amazon. com
      • www.nyu. edu
      • www.nyc. gov
      • .net , .biz , .us , .info
  • What’s a TLD?
    • Why Top Level?
  • What’s a TLD?
    • Why Top Level?
  • What’s a TLD?
    • Why Top Level?
  • What’s a TLD?
    • Why Top Level?
    • Top =
    • Second =
    • Third=
    • How many TLDs are there?
    • Generic ( .com, .org …) 17
    • Country Codes (.us. .uk …) 243
    What’s a TLD?
  • What’s a TLD?
    • Second Level Numbers
    • .com - 72,000,000
    • .org – 6,000,000
    • .us – 1,000,000
    • .gov – 32,000
    • .edu – 2,500
  • What’s a TLD?
    • Every Country Has a TLD
            • .us
            • .uk
            • .fr
            • .tv
  • What’s a TLD?
    • Tuvalu via Google Earth
    • Tuvalu has a TLD.
    • New York City doesn’t!
    What’s a TLD?
    • To the Internet, there is no New York City !
    What’s a TLD?
        • Why .nyc?
    Background
  • Background
    • … civic lesson…
  • Background NYC is tiny 1/10 th of 1% of the world’s population **** 400 square miles *** 59 Community Boards democracy’s ladder
  • Background
    • Step 4 U.S. Congress
    • Step 3 N.Y.S. Legislature
    • Step 2 City Council
    • Step 1 Community Boards
    • democracy’s ladder
  • Background
    • Compare the Media of Two Communities
    0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terra Haute, Indiana
  • Background
    • Compare the Media of Two Communities
    • Conclusion:
      • Local communication is deficient, inadequate, ineffective, insufficient, lacking, laughable, scarce, too little, too late…
  • Background
    • … end civic lesson…
    • A solution…
  • Background
    • Internet Empowerment Resolution
    • Passed by Queens Community Board 3
    • April 19, 2001
    • It said: Get the .nyc TLD
    • Good Domain Names
        • Short
        • Descriptive
        • Memorable
    Why .nyc?
  • Why .nyc?
    • Improve Civic Communication
    • Domain names for youth and immigrant population
    • .com - 72,000,000
    • No good names.
    Why .nyc?
    • .com - 72,000,000
    Why .nyc?
    • .com - 72,000,000
    • Ning !!!
    Why .nyc?
    • Good Names for:
    • Small Businesses
    • Community Groups
    • Civic Affairs
    • Not for Profits
    • Individuals
    • Issues
    Why .nyc?
    • Identity
    • Made in New York
    • From New York City
    Why .nyc?
    • So things.
    • you find
    • can
    • you find
    • So things.
    Why .nyc?
  • New York City 1800
    • Thinking ahead, city leaders established a Commission to plan for the future.
    • They created:
    New York City 1800
  • The Commissioners Plan of 1811
  • The Commissioners Plan of 1811 Why can you see the sun? Hint:
  • The Commissioners Plan of 1811 Created the Manhattan Street Grid
  • The Commissioners Plan of 1811
    • The grid organized
    • and made accessible
    • New York City’s
    • real estate resources to great civic and financial gain.
  • Why .nyc?
    • .nyc will organize
    • and make accessible
    • New York City’s
    • digital resources.
    • So things.
    • you find
    • can
    • you find
    • So things.
    Why .nyc?
      • The city has 402 hotels
      • Google “NYC hotels”
      • you get between
      • 2,000,000 - 90,000,000 hits
    Why .nyc?
      • The city has 2,400 schools
      • Google “NYC schools”
      • you get between
      • 2,000,000 - 174,000,000 hits
    Why .nyc?
      • The city has 120 hospitals
      • Google “NYC hospitals”
      • - a vital resource -
      • you get between
      • 1,000,000 - 144,000,000 hits
    Why .nyc?
    • So you can find things.
      • Directories - www.hotels.nyc
      • A More Intuitive Internet
        • IBM.com – yes
        • RikeysCafe.nyc - YES
    Why .nyc?
  • Why .nyc?
    • Proximity
  • Why .nyc?
    • Networking
  • Why .nyc?
    • Proximity ~ Networking
    • … the historic role of the city…
  • Why city-TLDs?
  • Proximity ~ Networking Ideas Opinions Feelings Passions Products Services
  • Proximity ~ Networking
    • … here’s my networking
    • map of New York City…
  • Proximity ~ Networking
  • Proximity ~ Networking … people of all shades, shapes, and sizes interacting in different ways... ( Note: The “map” is actually artist Jackson Pollack’s Image #7 )
  • Proximity ~ Networking
  • Proximity ~ Networking
    • This is the way we organized ourselves for about 400 years
    • … then about 1995…
  • Proximity ~ Networking
    • … we were globalized…
  • Proximity ~ Networking
  • Proximity ~ Networking
  • Proximity ~ Networking
    • The fabric of
    • traditional civic
    • communication
    • was torn.
    Proximity ~ Networking
    • Monetized junk ~ ebay.com
    • His Holiness ~ pope.va
    Proximity ~ Networking
    • … long term impact…
    Proximity ~ Networking
  • Model A to Moses
  • Model A to Moses
    • … the role of the .nyc TLD…
    • to re-connect the city
    Proximity ~ Networking
    • … the role of the .nyc TLD…
    • to re-establish its historic role
    Proximity ~ Networking
  • Proximity ~ Networking
  • Proximity ~ Networking
  • Proximity ~ Networking
  • Traditional TLDs
    • All TLD provide
    • Good Domain Names
    • Directory of Resources
    • Identity
    • More Intuitive Internet ~ City
    • … not just a Traditional TLD…
    • Focus on connecting the 1/10 of 1% of the world’s population that is New York City.
    Public Interest TLD
  • Public Interest TLD
    • Equitable Distribution of Domain Names
    • Reasonable Price for Domain Names
    • Name Set-Asides for Civic, Community, and Issue Usage
    • City Nexus for a More Secure Experience
    • Local Control
    • Open & Transparent Governance
    • Shrink Digital Divide ~ Education-Training
    • … a status report…
    Who & How
  • Who & How
    • April 19, 2001 CB 3 passed
    • Internet Empowerment Resolution
    • Get .nyc
  • Who & How
    • until
    • 9/11
  • Who & How
    • 2001 - honky dory
    • 2002 - 9/11
    • 2003 - 2012 Olympic Focus
    • 2004 - TLD window closed
    • 2005 - .berlin asks “You in .nyc?”
    • 2006 - knock, knock, no one’s home
  • The Path Ahead
    • April 2007 we created
    • Connecting.nyc Inc.
    • not-for-profit
    • acquire & develop the .nyc TLD
  • How Do You Get a TLD?
    • …it’s complex…
  • How Do You Get a TLD?
    • …it’s complex…
  • The Formal Approval Process
    • … on paper…
  • The Formal Approval Process
    • U.S. Department of Commerce
    • National Telecommunications & Information Administration (NTIA)
    • Internet Corporation for Assigned Names and Numbers (ICANN)
  • The Formal Approval Process
    • ICANN
    • California not-for profit
    • 15 Board Members
    • From around the world
  • Timetable
    • Connecting.nyc Inc. – April 2007
    • ICANN Draft RFP – Feb. 2008
    • Respond to RFP – December 2008
    • ICANN OK – March 2009
    • Sunrise Period – May 2009
    • Open to Public – July 2009
  • Steps to Success
    • Good Plan
    • Local Support
    • Responsive Application to ICANN RFP
    • Governance
    • ICANN lessons - 10 years
    • Local history – 400 years
    • Local needs – 8,000,000
    What We Need
  • Steps to Success
    • Good plan/governance
    • Old three step plan
  • Steps to Success
    • Good plan/governance
    • Value proposition:
    • nexus, 1/10 1%, trust, integrity, community…
    • Platform and Path
    Civic Applications
    • Location Based Services
    • GIS / Virtual City
    • Issue Discovery
    • Decision Making
    • Collaborative Projects
    Civic Applications
    • The Civics Project
    Civic Applications
  • Civic Applications
    • The Civics Project
        • Civic Spaces (names)
        • Civic Tools
        • Civic Education
    • A place on the Internet where the world can find our resources.
    Civic Applications
    • A place on the Internet
    • for the city’s residents
    • and organizations to
    • find one another.
    Civic Applications
    • Easy things -
    • names…directory…identity
    • Hard things -
    • trust…security…community
    Summing up
    • >>>> .nyc is coming <<<<
    • Either we run it or
    • we live with the consequence of the Zuckerbergs and Murdocks monetizing our every keystroke.
    Summing up
  • Presents our role: combining the traditional grid and the web. Our Logo
    • Networking & Privacy
    • As we perfect one
    • We loose the other
    Summing up
    • Networking & Privacy
    • e.g. See http://www.wikimapia.org/#lat=40.732665&lon=-73.997684&z=17&l=0&m=a&v=2&show=/6073978/
    Summing up
  • Our Wiki’s Front Page www.connectingnyc.org Continued at…