The  .nyc  TLD -----------------------------------------------------------------------------------------------------------...
The Net That Connects
The Net That Connects <ul><li>O u t l i n e   </li></ul><ul><li>Where are we? </li></ul><ul><li>Where we want to go? </li>...
Compare the Media of Two Communities 0  8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Popu...
Compare the Media of Two Communities <ul><li>… civics lesson… </li></ul>
… civics lesson… NYC is broken into 59 community districts.
… civics lesson… NYC is broken into 59 community districts. Each district has a Community Board.
… civics lesson… NYC is broken into 59 community districts. Each district has a Community Board. The first step in Democra...
… civics lesson… <ul><li>Democracy’s Ladder   </li></ul><ul><ul><li>Step 4 U.S. Congress </li></ul></ul><ul><ul><li>Step 3...
… civics lesson… <ul><li>Democracy’s Ladder   </li></ul><ul><ul><li>Step 4 U.S. Congress </li></ul></ul><ul><ul><li>Step 3...
… civics lesson… <ul><li>Democracy’s Ladder   </li></ul><ul><ul><li>Step 4   Each step </li></ul></ul><ul><ul><li>Step 3  ...
<ul><li>… end civics lesson… </li></ul>
Compare the Media of Two Communities 0  8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Popu...
Democratic Conversation 0  8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Commun...
Compare the Media of Two Communities 0  8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Popu...
<ul><li>Tonight’s presentation is about ways we can improve local communication using an internet resource called a TLD. <...
Technical Background
Technical Background Network Working Group  J. Postel Request for Comments:  920   J. Reynolds  .  ISI October 1984  Domai...
Technical Background <ul><li>Domain Name System </li></ul><ul><li>Top Level Domains </li></ul><ul><li>Second Level  </li><...
What’s a TLD? <ul><li>Familiar Top Level Domains </li></ul><ul><ul><li>www.amazon. com </li></ul></ul><ul><ul><li>www.nyu....
What’s a TLD? <ul><li>Why Top Level? </li></ul>
What’s a TLD? <ul><li>Why Top Level? </li></ul><ul><li>Think of the domain name system as a pyramid </li></ul>
What’s a TLD? <ul><li>Why Top Level? </li></ul>
What’s a TLD? <ul><li>Why Top Level? </li></ul>
What’s a TLD? <ul><li>Why Top Level? </li></ul><ul><li>Top = </li></ul><ul><li>Second = </li></ul><ul><li>Third= </li></ul>
<ul><li>How many TLDs are there? </li></ul><ul><li>Generic ( .com, .org …)  20 </li></ul><ul><li>Country Codes (.us, .uk …...
What’s a TLD? <ul><li>Second Level Names - Numbers </li></ul><ul><li>.com  - 72,000,000 </li></ul><ul><li>.org –  6,000,00...
What’s a TLD? <ul><li>Every Country Has a TLD </li></ul><ul><ul><ul><ul><ul><li>.us </li></ul></ul></ul></ul></ul><ul><ul>...
What’s a TLD?
<ul><li>Tuvalu has a TLD. </li></ul><ul><li>New York City doesn’t! </li></ul>What’s a TLD?
<ul><li>To the Internet, there is no New York City ! </li></ul>What’s a TLD?
<ul><ul><ul><li>Why do we want a TLD? </li></ul></ul></ul>Why .nyc?
<ul><ul><ul><li>Many reasons. First… </li></ul></ul></ul>Why .nyc?
<ul><li>Good Domain Names </li></ul><ul><ul><ul><li>Short </li></ul></ul></ul><ul><ul><ul><li>Descriptive </li></ul></ul><...
<ul><li>.com  - 72,000,000 </li></ul><ul><li>No good names. </li></ul>Why .nyc?
<ul><li>.com  - 72,000,000 </li></ul>Why .nyc?
<ul><li>.com  - 72,000,000 </li></ul><ul><li>Ning </li></ul>Why .nyc?
<ul><li>Small Businesses -> rikeyscafe.nyc </li></ul><ul><li>Community Groups -> astoria.nyc </li></ul><ul><li>Civic Affai...
<ul><li>Why .nyc? </li></ul>
<ul><li>Identity  </li></ul><ul><li>Made in New York </li></ul><ul><li>From New York City </li></ul>Why .nyc?
<ul><li>So  things. </li></ul><ul><li>  you  find </li></ul><ul><li>  can  </li></ul><ul><li>  you   find  </li></ul><ul><...
New York City  1800
<ul><li>Thinking ahead, city leaders established a Commission to plan for the future. </li></ul><ul><li>They created:  </l...
The Commissioners Plan of 1811
The Commissioners Plan of 1811 Why can you see the sun?
The Commissioners Plan of 1811 Created the Manhattan Street Grid
The Commissioners Plan of 1811 <ul><li>The grid organized </li></ul><ul><li>and made accessible  </li></ul><ul><li>New Yor...
The Commissioners Plan of 1811 <ul><li>The grid organized </li></ul><ul><li>and made accessible  </li></ul><ul><li>New Yor...
Why .nyc?
Why .nyc? <ul><li>Organize  </li></ul><ul><li>and make accessible  </li></ul><ul><li>New York City’s  </li></ul><ul><li>di...
<ul><li>So  things. </li></ul><ul><li>  you  find </li></ul><ul><li>  can  </li></ul><ul><li>  you   find  </li></ul><ul><...
<ul><ul><li>The city has 402 hotels  </li></ul></ul><ul><ul><li>Google “NYC hotels” </li></ul></ul><ul><ul><li>you get 2,0...
<ul><ul><li>The city has 2,400 schools </li></ul></ul><ul><ul><li>Google “NYC schools” </li></ul></ul><ul><ul><li>you get ...
<ul><ul><li>The city has 120 hospitals </li></ul></ul><ul><ul><li>Google “NYC hospitals” </li></ul></ul><ul><ul><li>-- a v...
Why .nyc?
<ul><li>So you can find things. </li></ul><ul><ul><li>A directory  www.hotels.nyc </li></ul></ul><ul><ul><li>… schools…hos...
<ul><li>So you can find things. </li></ul><ul><ul><li>A More Intuitive Internet </li></ul></ul><ul><ul><li>IBM.com  ~  ric...
Why .nyc?
Why .nyc? <ul><li>Proximity </li></ul>
Why .nyc? <ul><li>Networking </li></ul>
Why .nyc? <ul><li>Proximity ~ Networking </li></ul><ul><li>This is  </li></ul><ul><li>… the historic role of the city… </l...
Why city-TLDs?
Proximity ~ Networking Ideas Opinions Feelings Passions Products Services
Proximity ~ Networking <ul><li>… here’s my networking  </li></ul><ul><li>map of New York City… </li></ul>
Proximity ~ Networking
Proximity ~ Networking … people of all shades, shapes, and sizes interacting in different ways... ( Note: The “map” is act...
Proximity ~ Networking
Proximity ~ Networking <ul><li>This is the way it was for about 400 years </li></ul><ul><li>… then about 1995… </li></ul>
Proximity ~ Networking <ul><li>… we were globalized… </li></ul>
Proximity ~ Networking
Proximity ~ Networking
Proximity ~ Networking
<ul><li>This disrupted traditional  </li></ul><ul><li>civic communication. </li></ul>Proximity ~ Networking
<ul><li>Monetized junk. </li></ul>Proximity ~ Networking ~ ebay.com
<ul><li>His Holiness  </li></ul><ul><li>www.Vatican.va </li></ul>Proximity ~ Networking
<ul><li>… long term impact… </li></ul>Proximity ~ Networking
Model A to Moses
Model A to Moses
<ul><li>The .nyc TLD allows us to think about the role of the Internet vis-à-vis our city  </li></ul><ul><li>for the first...
<ul><li>… the role of the .nyc TLD… </li></ul><ul><li>to re-connect the city </li></ul>Proximity ~ Networking
<ul><li>… the role of the .nyc TLD… </li></ul><ul><li>to re-establish its historic role </li></ul>Proximity ~ Networking
Proximity ~ Networking
Proximity ~ Networking
Proximity ~ Networking
The .nyc TLDs Benefits <ul><li>Good Domain Names </li></ul><ul><li>Directory of Resources </li></ul><ul><li>Identity </li>...
The .nyc TLDs Benefits But there’s more…
The .nyc TLDs Benefits But there’s more…
Public Interest TLD
Public Interest TLD <ul><li>White Paper – </li></ul><ul><li>“Towards City-TLDs In The Public Interest”  </li></ul>
Public Interest TLD <ul><li>Equitable Distribution of Domain Names </li></ul><ul><li>Reasonable Price for Domain Names </l...
Public Interest TLD <ul><li>Equitable Distribution of Domain Names </li></ul><ul><li>Reasonable Price for Domain Names </l...
<ul><li>Urban Planning for the Web </li></ul><ul><li>Domain Names for residents, business, issues, and organizations </li>...
Democratic Conversation 0  8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Commun...
<ul><li>The Civics Project </li></ul>Civic Applications
Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Spaces (names) </li></ul></ul></ul><ul><ul><...
Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Spaces (names) </li></ul></ul></ul><ul><ul><...
Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Tools </li></ul></ul></ul><ul><ul><ul><ul><l...
Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Education </li></ul></ul></ul><ul><ul><ul><l...
<ul><li>… a status report… </li></ul>Who & How
Who & How <ul><ul><ul><li>April 19, 2001 CB 3 passed </li></ul></ul></ul><ul><ul><ul><li>Internet Empowerment Resolution <...
Who & How <ul><li>2001 Progress </li></ul><ul><ul><li>Council Member (Senator) Sabini </li></ul></ul><ul><ul><li>Council M...
Who & How <ul><li>until </li></ul><ul><li>9/11 </li></ul>
Who & How <ul><li>2001  -  honky dory </li></ul><ul><li>2002  -  9/11 </li></ul><ul><li>2003  -  2012 Olympic Focus </li><...
Who & How <ul><li>2007 we created </li></ul><ul><li>Connecting.nyc Inc.  </li></ul><ul><li>NYS not-for-profit </li></ul><u...
How Do You Get a TLD? <ul><li>…it’s complex… </li></ul>
How Do You Get a TLD? <ul><li>…it’s complex… </li></ul>
How Do You Get a TLD? <ul><li>… on paper… </li></ul>
How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>N T I A </li></ul><ul><li>issued a </li></ul><ul><li>N P R M  </li></...
How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>N T I A </li></ul><ul><li>(National Telecom & Info. Administration) <...
How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>NTIA - NPRM – DNS  </li></ul>
How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>NTIA - NPRM – DNS  </li></ul><ul><li>In essence, the U.S. Government ...
How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>NTIA - NPRM – DNS  </li></ul><ul><li>How do we manage what’s there no...
How Do You Get a TLD? <ul><li>U.S. Department of Commerce </li></ul><ul><li>National Telecommunications & Information Admi...
How Do You Get a TLD? <ul><li>ICANN </li></ul><ul><li>California not-for-profit 1998 </li></ul><ul><li>15 Board Members </...
Steps to Success <ul><li>Good Plan </li></ul><ul><li>Local Support </li></ul><ul><li>Responsive Application to ICANN RFP  ...
Timetable <ul><li>Connecting.nyc Inc. – April 2007 </li></ul><ul><li>ICANN Draft RFP – July 2008 </li></ul><ul><li>Submit ...
<ul><li>rickeyscafe.nyc </li></ul><ul><li>astoria.nyc </li></ul><ul><li>cb3.queens.nyc </li></ul><ul><li>connecting.nyc  <...
<ul><li>Easy things - </li></ul><ul><li>names…identity…directory  </li></ul><ul><li>Hard things -  </li></ul><ul><li>trust...
<ul><li>A place on the Internet  where the world can find our resources. </li></ul>Summary – Why .nyc?
<ul><li>m  o  s  t  i  m  p  o  r  t  a  n  t   </li></ul><ul><li>A place on the Internet </li></ul><ul><li>for the city’s...
… civic enterprise… Globally NYC is tiny  1/10 th  of 1% of the world’s population squished into 400 square miles
… civic enterprise… <ul><li>Historically we’ve done this well. </li></ul><ul><li>We are a global city. </li></ul>
… civic enterprise… TLD 21 st  Century Airports 20 th  Century Train Stations 19 th  Century Shipping Piers 18 th  Century
www.connectingnyc.org You Are Invited
… end …
Upcoming SlideShare
Loading in …5
×

Connecting.nyc Inc. Presentation To ISOC-NY May 21, 2008

1,571 views
1,469 views

Published on

Presentation by Thomas Lowenhaupt to the Internet Society-NY about Connecting.nyc Inc.'s effort to acquire and develop the .nyc TLD.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,571
On SlideShare
0
From Embeds
0
Number of Embeds
37
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Connecting.nyc Inc. Presentation To ISOC-NY May 21, 2008

  1. 1. The .nyc TLD -------------------------------------------------------------------------------------------------------------------- creating space on the Internet for New York and New Yorkers <ul><li>Presentation to the </li></ul><ul><li>Internet Society – New York </li></ul><ul><li>Jefferson Market Library </li></ul><ul><li>May 21, 2008 </li></ul><ul><li>By Thomas Lowenhaupt </li></ul>
  2. 2. The Net That Connects
  3. 3. The Net That Connects <ul><li>O u t l i n e </li></ul><ul><li>Where are we? </li></ul><ul><li>Where we want to go? </li></ul><ul><li>How we get there? </li></ul><ul><li>When? </li></ul>
  4. 4. Compare the Media of Two Communities 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana
  5. 5. Compare the Media of Two Communities <ul><li>… civics lesson… </li></ul>
  6. 6. … civics lesson… NYC is broken into 59 community districts.
  7. 7. … civics lesson… NYC is broken into 59 community districts. Each district has a Community Board.
  8. 8. … civics lesson… NYC is broken into 59 community districts. Each district has a Community Board. The first step in Democracy’s Ladder
  9. 9. … civics lesson… <ul><li>Democracy’s Ladder </li></ul><ul><ul><li>Step 4 U.S. Congress </li></ul></ul><ul><ul><li>Step 3 N.Y.S. Legislature </li></ul></ul><ul><ul><li>Step 2 City Council </li></ul></ul><ul><ul><li>Step 1 Community Boards </li></ul></ul>
  10. 10. … civics lesson… <ul><li>Democracy’s Ladder </li></ul><ul><ul><li>Step 4 U.S. Congress </li></ul></ul><ul><ul><li>Step 3 N.Y.S. Legislature </li></ul></ul><ul><ul><li>Step 2 City Council </li></ul></ul><ul><ul><li>Step 1 Community Boards </li></ul></ul>
  11. 11. … civics lesson… <ul><li>Democracy’s Ladder </li></ul><ul><ul><li>Step 4 Each step </li></ul></ul><ul><ul><li>Step 3 on this ladder </li></ul></ul><ul><ul><li>Step 2 involves a </li></ul></ul><ul><ul><li>Step 1 conversation between </li></ul></ul>
  12. 12. <ul><li>… end civics lesson… </li></ul>
  13. 13. Compare the Media of Two Communities 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana
  14. 14. Democratic Conversation 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana
  15. 15. Compare the Media of Two Communities 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana
  16. 16. <ul><li>Tonight’s presentation is about ways we can improve local communication using an internet resource called a TLD. </li></ul>
  17. 17. Technical Background
  18. 18. Technical Background Network Working Group J. Postel Request for Comments: 920 J. Reynolds . ISI October 1984 Domain Requirements Status of this Memo This memo is a policy statement on the requirements of establishing a new domain in the ARPA-Internet and the DARPA research community. This is an official policy statement of the IAB and the DARPA. Distribution of this memo is unlimited. Introduction This memo restates and refines the requirements on establishing a Domain first...
  19. 19. Technical Background <ul><li>Domain Name System </li></ul><ul><li>Top Level Domains </li></ul><ul><li>Second Level </li></ul>
  20. 20. What’s a TLD? <ul><li>Familiar Top Level Domains </li></ul><ul><ul><li>www.amazon. com </li></ul></ul><ul><ul><li>www.nyu. edu </li></ul></ul><ul><ul><li>www.nyc. gov </li></ul></ul><ul><ul><li>.net , .biz , .us , .info </li></ul></ul>
  21. 21. What’s a TLD? <ul><li>Why Top Level? </li></ul>
  22. 22. What’s a TLD? <ul><li>Why Top Level? </li></ul><ul><li>Think of the domain name system as a pyramid </li></ul>
  23. 23. What’s a TLD? <ul><li>Why Top Level? </li></ul>
  24. 24. What’s a TLD? <ul><li>Why Top Level? </li></ul>
  25. 25. What’s a TLD? <ul><li>Why Top Level? </li></ul><ul><li>Top = </li></ul><ul><li>Second = </li></ul><ul><li>Third= </li></ul>
  26. 26. <ul><li>How many TLDs are there? </li></ul><ul><li>Generic ( .com, .org …) 20 </li></ul><ul><li>Country Codes (.us, .uk …) 243 </li></ul>What’s a TLD?
  27. 27. What’s a TLD? <ul><li>Second Level Names - Numbers </li></ul><ul><li>.com - 72,000,000 </li></ul><ul><li>.org – 6,000,000 </li></ul><ul><li>.us – 1,000,000 </li></ul><ul><li>.gov – 32,000 </li></ul><ul><li>.edu – 2,500 </li></ul>
  28. 28. What’s a TLD? <ul><li>Every Country Has a TLD </li></ul><ul><ul><ul><ul><ul><li>.us </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>.uk </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>.fr </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>.tv </li></ul></ul></ul></ul></ul>
  29. 29. What’s a TLD?
  30. 30. <ul><li>Tuvalu has a TLD. </li></ul><ul><li>New York City doesn’t! </li></ul>What’s a TLD?
  31. 31. <ul><li>To the Internet, there is no New York City ! </li></ul>What’s a TLD?
  32. 32. <ul><ul><ul><li>Why do we want a TLD? </li></ul></ul></ul>Why .nyc?
  33. 33. <ul><ul><ul><li>Many reasons. First… </li></ul></ul></ul>Why .nyc?
  34. 34. <ul><li>Good Domain Names </li></ul><ul><ul><ul><li>Short </li></ul></ul></ul><ul><ul><ul><li>Descriptive </li></ul></ul></ul><ul><ul><ul><li>Memorable </li></ul></ul></ul>Why .nyc?
  35. 35. <ul><li>.com - 72,000,000 </li></ul><ul><li>No good names. </li></ul>Why .nyc?
  36. 36. <ul><li>.com - 72,000,000 </li></ul>Why .nyc?
  37. 37. <ul><li>.com - 72,000,000 </li></ul><ul><li>Ning </li></ul>Why .nyc?
  38. 38. <ul><li>Small Businesses -> rikeyscafe.nyc </li></ul><ul><li>Community Groups -> astoria.nyc </li></ul><ul><li>Civic Affairs -> cb3.queens.nyc </li></ul><ul><li>Not-for-Profits -> connecting.nyc </li></ul><ul><li>Individuals -> John-Q-Public.nyc </li></ul><ul><li>Issues -> congestiontax.nyc </li></ul>Good Domain Names
  39. 39. <ul><li>Why .nyc? </li></ul>
  40. 40. <ul><li>Identity </li></ul><ul><li>Made in New York </li></ul><ul><li>From New York City </li></ul>Why .nyc?
  41. 41. <ul><li>So things. </li></ul><ul><li> you find </li></ul><ul><li> can </li></ul><ul><li> you find </li></ul><ul><li>So things. </li></ul>Why .nyc?
  42. 42. New York City 1800
  43. 43. <ul><li>Thinking ahead, city leaders established a Commission to plan for the future. </li></ul><ul><li>They created: </li></ul>New York City 1800
  44. 44. The Commissioners Plan of 1811
  45. 45. The Commissioners Plan of 1811 Why can you see the sun?
  46. 46. The Commissioners Plan of 1811 Created the Manhattan Street Grid
  47. 47. The Commissioners Plan of 1811 <ul><li>The grid organized </li></ul><ul><li>and made accessible </li></ul><ul><li>New York City’s </li></ul><ul><li>real estate resources to great civic and financial gain. </li></ul>
  48. 48. The Commissioners Plan of 1811 <ul><li>The grid organized </li></ul><ul><li>and made accessible </li></ul><ul><li>New York City’s </li></ul><ul><li>real estate resources to great civic and financial gain. </li></ul><ul><li>(Lexington Avenue: corners = community) </li></ul>
  49. 49. Why .nyc?
  50. 50. Why .nyc? <ul><li>Organize </li></ul><ul><li>and make accessible </li></ul><ul><li>New York City’s </li></ul><ul><li>digital resources. </li></ul>
  51. 51. <ul><li>So things. </li></ul><ul><li> you find </li></ul><ul><li> can </li></ul><ul><li> you find </li></ul><ul><li>So things. </li></ul>Why .nyc?
  52. 52. <ul><ul><li>The city has 402 hotels </li></ul></ul><ul><ul><li>Google “NYC hotels” </li></ul></ul><ul><ul><li>you get 2,000,000 - 90,000,000 hits </li></ul></ul>Why .nyc?
  53. 53. <ul><ul><li>The city has 2,400 schools </li></ul></ul><ul><ul><li>Google “NYC schools” </li></ul></ul><ul><ul><li>you get 2,000,000 - 174,000,000 hits </li></ul></ul>Why .nyc?
  54. 54. <ul><ul><li>The city has 120 hospitals </li></ul></ul><ul><ul><li>Google “NYC hospitals” </li></ul></ul><ul><ul><li>-- a vital resource -- </li></ul></ul><ul><ul><li>you get 1,000,000 - 144,000,000 hits </li></ul></ul>Why .nyc?
  55. 55. Why .nyc?
  56. 56. <ul><li>So you can find things. </li></ul><ul><ul><li>A directory www.hotels.nyc </li></ul></ul><ul><ul><li>… schools…hospitals…bars… </li></ul></ul><ul><ul><li>… banks…bakeries…etc. </li></ul></ul>Why .nyc?
  57. 57. <ul><li>So you can find things. </li></ul><ul><ul><li>A More Intuitive Internet </li></ul></ul><ul><ul><li>IBM.com ~ rickeyscafe.com </li></ul></ul><ul><ul><li>rickeyscafe.nyc </li></ul></ul>Why .nyc?
  58. 58. Why .nyc?
  59. 59. Why .nyc? <ul><li>Proximity </li></ul>
  60. 60. Why .nyc? <ul><li>Networking </li></ul>
  61. 61. Why .nyc? <ul><li>Proximity ~ Networking </li></ul><ul><li>This is </li></ul><ul><li>… the historic role of the city… </li></ul>
  62. 62. Why city-TLDs?
  63. 63. Proximity ~ Networking Ideas Opinions Feelings Passions Products Services
  64. 64. Proximity ~ Networking <ul><li>… here’s my networking </li></ul><ul><li>map of New York City… </li></ul>
  65. 65. Proximity ~ Networking
  66. 66. Proximity ~ Networking … people of all shades, shapes, and sizes interacting in different ways... ( Note: The “map” is actually artist Jackson Pollack’s Image #7 )
  67. 67. Proximity ~ Networking
  68. 68. Proximity ~ Networking <ul><li>This is the way it was for about 400 years </li></ul><ul><li>… then about 1995… </li></ul>
  69. 69. Proximity ~ Networking <ul><li>… we were globalized… </li></ul>
  70. 70. Proximity ~ Networking
  71. 71. Proximity ~ Networking
  72. 72. Proximity ~ Networking
  73. 73. <ul><li>This disrupted traditional </li></ul><ul><li>civic communication. </li></ul>Proximity ~ Networking
  74. 74. <ul><li>Monetized junk. </li></ul>Proximity ~ Networking ~ ebay.com
  75. 75. <ul><li>His Holiness </li></ul><ul><li>www.Vatican.va </li></ul>Proximity ~ Networking
  76. 76. <ul><li>… long term impact… </li></ul>Proximity ~ Networking
  77. 77. Model A to Moses
  78. 78. Model A to Moses
  79. 79. <ul><li>The .nyc TLD allows us to think about the role of the Internet vis-à-vis our city </li></ul><ul><li>for the first time . </li></ul><ul><li>It’s a clean-slate. </li></ul>Model A to Moses
  80. 80. <ul><li>… the role of the .nyc TLD… </li></ul><ul><li>to re-connect the city </li></ul>Proximity ~ Networking
  81. 81. <ul><li>… the role of the .nyc TLD… </li></ul><ul><li>to re-establish its historic role </li></ul>Proximity ~ Networking
  82. 82. Proximity ~ Networking
  83. 83. Proximity ~ Networking
  84. 84. Proximity ~ Networking
  85. 85. The .nyc TLDs Benefits <ul><li>Good Domain Names </li></ul><ul><li>Directory of Resources </li></ul><ul><li>Identity </li></ul><ul><li>More Intuitive Internet ~ City </li></ul>
  86. 86. The .nyc TLDs Benefits But there’s more…
  87. 87. The .nyc TLDs Benefits But there’s more…
  88. 88. Public Interest TLD
  89. 89. Public Interest TLD <ul><li>White Paper – </li></ul><ul><li>“Towards City-TLDs In The Public Interest” </li></ul>
  90. 90. Public Interest TLD <ul><li>Equitable Distribution of Domain Names </li></ul><ul><li>Reasonable Price for Domain Names </li></ul><ul><li>Name Set-Asides for Civic, Community, and Issue Usage </li></ul><ul><li>City Nexus for More Secure Experience </li></ul><ul><li>Local Control </li></ul><ul><li>Open & Transparent Governance </li></ul><ul><li>Shrink Digital Divide ~ Civic Education </li></ul>
  91. 91. Public Interest TLD <ul><li>Equitable Distribution of Domain Names </li></ul><ul><li>Reasonable Price for Domain Names </li></ul><ul><li>Name Set-Asides for Civic, Community, and Issue Usage </li></ul><ul><li>City Nexus for More Secure Experience </li></ul><ul><li>Local Control </li></ul><ul><li>Open & Transparent Governance </li></ul><ul><li>Shrink Digital Divide ~ Civic Education </li></ul>
  92. 92. <ul><li>Urban Planning for the Web </li></ul><ul><li>Domain Names for residents, business, issues, and organizations </li></ul><ul><li>Special &quot;Civic Names&quot; to organize our digital resources and issues </li></ul><ul><li>Civic Names as starting points for conversation and participation on the web </li></ul>Public Interest TLD
  93. 93. Democratic Conversation 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana
  94. 94. <ul><li>The Civics Project </li></ul>Civic Applications
  95. 95. Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Spaces (names) </li></ul></ul></ul><ul><ul><ul><li>Civic Tools </li></ul></ul></ul><ul><ul><ul><li>Civic Education </li></ul></ul></ul>
  96. 96. Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Spaces (names) </li></ul></ul></ul><ul><ul><ul><ul><li>www.gov.nyc </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.sustainable.nyc </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.your-name.voter.nyc </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.astoria.nyc </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.news.nyc </li></ul></ul></ul></ul>
  97. 97. Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Tools </li></ul></ul></ul><ul><ul><ul><ul><li>computer programs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>social connectors </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Facebook, LinkedIn, etc. </li></ul></ul></ul></ul></ul>
  98. 98. Civic Applications <ul><li>The Civics Project </li></ul><ul><ul><ul><li>Civic Education </li></ul></ul></ul><ul><ul><ul><li>Show New Yorkers and New York organizations how to use civic tools in civic spaces. </li></ul></ul></ul>
  99. 99. <ul><li>… a status report… </li></ul>Who & How
  100. 100. Who & How <ul><ul><ul><li>April 19, 2001 CB 3 passed </li></ul></ul></ul><ul><ul><ul><li>Internet Empowerment Resolution </li></ul></ul></ul><ul><ul><ul><li>Get .nyc </li></ul></ul></ul>
  101. 101. Who & How <ul><li>2001 Progress </li></ul><ul><ul><li>Council Member (Senator) Sabini </li></ul></ul><ul><ul><li>Council Member (now borough president Helen Marshall) </li></ul></ul><ul><ul><li>Congress Member Crowley </li></ul></ul><ul><ul><li>… </li></ul></ul>
  102. 102. Who & How <ul><li>until </li></ul><ul><li>9/11 </li></ul>
  103. 103. Who & How <ul><li>2001 - honky dory </li></ul><ul><li>2002 - 9/11 </li></ul><ul><li>2003 - 2012 Olympic Focus </li></ul><ul><li>2004 - TLD window closed </li></ul><ul><li>2005 - .berlin </li></ul><ul><li>2006 - knock, knock - no one home </li></ul>
  104. 104. Who & How <ul><li>2007 we created </li></ul><ul><li>Connecting.nyc Inc. </li></ul><ul><li>NYS not-for-profit </li></ul><ul><li>acquire & develop the .nyc TLD </li></ul>
  105. 105. How Do You Get a TLD? <ul><li>…it’s complex… </li></ul>
  106. 106. How Do You Get a TLD? <ul><li>…it’s complex… </li></ul>
  107. 107. How Do You Get a TLD? <ul><li>… on paper… </li></ul>
  108. 108. How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>N T I A </li></ul><ul><li>issued a </li></ul><ul><li>N P R M </li></ul><ul><li>D N S </li></ul>
  109. 109. How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>N T I A </li></ul><ul><li>(National Telecom & Info. Administration) </li></ul><ul><li>Issued a </li></ul><ul><li>N P R M </li></ul><ul><li>(Notice of Proposed Rulemaking) </li></ul><ul><li>D N S </li></ul><ul><li>(Domain Name System) </li></ul>
  110. 110. How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>NTIA - NPRM – DNS </li></ul>
  111. 111. How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>NTIA - NPRM – DNS </li></ul><ul><li>In essence, the U.S. Government asked the world: How do we manage the Internet’s Domain Name System, i.e., .com, .org, .edu, .gov, .net? </li></ul>
  112. 112. How Do You Get a TLD? <ul><li>1997 </li></ul><ul><li>NTIA - NPRM – DNS </li></ul><ul><li>How do we manage what’s there now? </li></ul><ul><li>How do we issue new Top Level Domain Names? </li></ul>
  113. 113. How Do You Get a TLD? <ul><li>U.S. Department of Commerce </li></ul><ul><li>National Telecommunications & Information Administration (NTIA) </li></ul><ul><li>Internet Corporation for Assigned Names and Numbers (ICANN) </li></ul>
  114. 114. How Do You Get a TLD? <ul><li>ICANN </li></ul><ul><li>California not-for-profit 1998 </li></ul><ul><li>15 Board Members </li></ul><ul><li>From around the world </li></ul><ul><li>2004 Policy Development Process </li></ul><ul><li>Draft RFP in July 2008 </li></ul>
  115. 115. Steps to Success <ul><li>Good Plan </li></ul><ul><li>Local Support </li></ul><ul><li>Responsive Application to ICANN RFP </li></ul>
  116. 116. Timetable <ul><li>Connecting.nyc Inc. – April 2007 </li></ul><ul><li>ICANN Draft RFP – July 2008 </li></ul><ul><li>Submit Proposal – March 2009 </li></ul><ul><li>ICANN OK – October 2009 </li></ul><ul><li>Open to Public - March 2010 </li></ul>
  117. 117. <ul><li>rickeyscafe.nyc </li></ul><ul><li>astoria.nyc </li></ul><ul><li>cb3.queens.nyc </li></ul><ul><li>connecting.nyc </li></ul><ul><li>John-Q-Public.nyc </li></ul><ul><li>congestiontax.nyc </li></ul><ul><li>Sustainable.nyc </li></ul>Timetable
  118. 118. <ul><li>Easy things - </li></ul><ul><li>names…identity…directory </li></ul><ul><li>Hard things - </li></ul><ul><li>trust…security…community </li></ul>Summary – Why .nyc?
  119. 119. <ul><li>A place on the Internet where the world can find our resources. </li></ul>Summary – Why .nyc?
  120. 120. <ul><li>m o s t i m p o r t a n t </li></ul><ul><li>A place on the Internet </li></ul><ul><li>for the city’s residents </li></ul><ul><li>and organizations to </li></ul><ul><li>find one another. </li></ul>Summary – Why .nyc?
  121. 121. … civic enterprise… Globally NYC is tiny 1/10 th of 1% of the world’s population squished into 400 square miles
  122. 122. … civic enterprise… <ul><li>Historically we’ve done this well. </li></ul><ul><li>We are a global city. </li></ul>
  123. 123. … civic enterprise… TLD 21 st Century Airports 20 th Century Train Stations 19 th Century Shipping Piers 18 th Century
  124. 124. www.connectingnyc.org You Are Invited
  125. 125. … end …

×