The .nyc TLD -------------------------------------------------------------------------------------------------------------------- creating space on the Internet for New York and New Yorkers Presentation to the Internet Society – New York Jefferson Market Library May 21, 2008 By Thomas Lowenhaupt

Presentation to the

Internet Society – New York

Jefferson Market Library

May 21, 2008

By Thomas Lowenhaupt

The Net That Connects

The Net That Connects O u t l i n e Where are we? Where we want to go? How we get there? When?

O u t l i n e

Where are we?

Where we want to go?

How we get there?

When?

Compare the Media of Two Communities 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana

Compare the Media of Two Communities … civics lesson…

… civics lesson…

… civics lesson… NYC is broken into 59 community districts.

… civics lesson… NYC is broken into 59 community districts. Each district has a Community Board.

… civics lesson… NYC is broken into 59 community districts. Each district has a Community Board. The first step in Democracy’s Ladder

… civics lesson… Democracy’s Ladder Step 4 U.S. Congress Step 3 N.Y.S. Legislature Step 2 City Council Step 1 Community Boards

Democracy’s Ladder

Step 4 U.S. Congress

Step 3 N.Y.S. Legislature

Step 2 City Council

Step 1 Community Boards

… civics lesson… Democracy’s Ladder Step 4 U.S. Congress Step 3 N.Y.S. Legislature Step 2 City Council Step 1 Community Boards

Democracy’s Ladder

Step 4 U.S. Congress

Step 3 N.Y.S. Legislature

Step 2 City Council

Step 1 Community Boards

… civics lesson… Democracy’s Ladder Step 4 Each step Step 3 on this ladder Step 2 involves a Step 1 conversation between

Democracy’s Ladder

Step 4 Each step

Step 3 on this ladder

Step 2 involves a

Step 1 conversation between

… end civics lesson…

… end civics lesson…

Compare the Media of Two Communities 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana

Democratic Conversation 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana

Compare the Media of Two Communities 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana

Tonight’s presentation is about ways we can improve local communication using an internet resource called a TLD.

Tonight’s presentation is about ways we can improve local communication using an internet resource called a TLD.

Technical Background

Technical Background Network Working Group J. Postel Request for Comments: 920 J. Reynolds . ISI October 1984 Domain Requirements Status of this Memo This memo is a policy statement on the requirements of establishing a new domain in the ARPA-Internet and the DARPA research community. This is an official policy statement of the IAB and the DARPA. Distribution of this memo is unlimited. Introduction This memo restates and refines the requirements on establishing a Domain first...

Technical Background Domain Name System Top Level Domains Second Level

Domain Name System

Top Level Domains

Second Level

What’s a TLD? Familiar Top Level Domains www.amazon. com www.nyu. edu www.nyc. gov .net , .biz , .us , .info

Familiar Top Level Domains

www.amazon. com

www.nyu. edu

www.nyc. gov

.net , .biz , .us , .info

What’s a TLD? Why Top Level?

Why Top Level?

What’s a TLD? Why Top Level? Think of the domain name system as a pyramid

Why Top Level?

Think of the domain name system as a pyramid

What’s a TLD? Why Top Level?

Why Top Level?

What’s a TLD? Why Top Level?

Why Top Level?

What’s a TLD? Why Top Level? Top = Second = Third=

Why Top Level?

Top =

Second =

Third=

How many TLDs are there? Generic ( .com, .org …) 20 Country Codes (.us, .uk …) 243 What’s a TLD?

How many TLDs are there?

Generic ( .com, .org …) 20

Country Codes (.us, .uk …) 243

What’s a TLD? Second Level Names - Numbers .com - 72,000,000 .org – 6,000,000 .us – 1,000,000 .gov – 32,000 .edu – 2,500

Second Level Names - Numbers

.com - 72,000,000

.org – 6,000,000

.us – 1,000,000

.gov – 32,000

.edu – 2,500

What’s a TLD? Every Country Has a TLD .us .uk .fr .tv

Every Country Has a TLD

.us

.uk

.fr

.tv

What’s a TLD?

Tuvalu has a TLD. New York City doesn’t! What’s a TLD?

Tuvalu has a TLD.

New York City doesn’t!

To the Internet, there is no New York City ! What’s a TLD?

To the Internet, there is no New York City !

Why do we want a TLD? Why .nyc?

Why do we want a TLD?

Many reasons. First… Why .nyc?

Many reasons. First…

Good Domain Names Short Descriptive Memorable Why .nyc?

Good Domain Names

Short

Descriptive

Memorable

.com - 72,000,000 No good names. Why .nyc?

.com - 72,000,000

No good names.

.com - 72,000,000 Why .nyc?

.com - 72,000,000

.com - 72,000,000 Ning Why .nyc?

.com - 72,000,000

Ning

Small Businesses -> rikeyscafe.nyc Community Groups -> astoria.nyc Civic Affairs -> cb3.queens.nyc Not-for-Profits -> connecting.nyc Individuals -> John-Q-Public.nyc Issues -> congestiontax.nyc Good Domain Names

Small Businesses -> rikeyscafe.nyc

Community Groups -> astoria.nyc

Civic Affairs -> cb3.queens.nyc

Not-for-Profits -> connecting.nyc

Individuals -> John-Q-Public.nyc

Issues -> congestiontax.nyc

Why .nyc?

Why .nyc?

Identity Made in New York From New York City Why .nyc?

Identity

Made in New York

From New York City

So things. you find can you find So things. Why .nyc?

So things.

you find

can

you find

So things.

New York City 1800

Thinking ahead, city leaders established a Commission to plan for the future. They created: New York City 1800

Thinking ahead, city leaders established a Commission to plan for the future.

They created:

The Commissioners Plan of 1811

The Commissioners Plan of 1811 Why can you see the sun?

The Commissioners Plan of 1811 Created the Manhattan Street Grid

The Commissioners Plan of 1811 The grid organized and made accessible New York City’s real estate resources to great civic and financial gain.

The grid organized

and made accessible

New York City’s

real estate resources to great civic and financial gain.

The Commissioners Plan of 1811 The grid organized and made accessible New York City’s real estate resources to great civic and financial gain. (Lexington Avenue: corners = community)

The grid organized

and made accessible

New York City’s

real estate resources to great civic and financial gain.

(Lexington Avenue: corners = community)

Why .nyc?

Why .nyc? Organize and make accessible New York City’s digital resources.

Organize

and make accessible

New York City’s

digital resources.

So things. you find can you find So things. Why .nyc?

So things.

you find

can

you find

So things.

The city has 402 hotels Google “NYC hotels” you get 2,000,000 - 90,000,000 hits Why .nyc?

The city has 402 hotels

Google “NYC hotels”

you get 2,000,000 - 90,000,000 hits

The city has 2,400 schools Google “NYC schools” you get 2,000,000 - 174,000,000 hits Why .nyc?

The city has 2,400 schools

Google “NYC schools”

you get 2,000,000 - 174,000,000 hits

The city has 120 hospitals Google “NYC hospitals” -- a vital resource -- you get 1,000,000 - 144,000,000 hits Why .nyc?

The city has 120 hospitals

Google “NYC hospitals”

-- a vital resource --

you get 1,000,000 - 144,000,000 hits

Why .nyc?

So you can find things. A directory www.hotels.nyc … schools…hospitals…bars… … banks…bakeries…etc. Why .nyc?

So you can find things.

A directory www.hotels.nyc

… schools…hospitals…bars…

… banks…bakeries…etc.

So you can find things. A More Intuitive Internet IBM.com ~ rickeyscafe.com rickeyscafe.nyc Why .nyc?

So you can find things.

A More Intuitive Internet

IBM.com ~ rickeyscafe.com

rickeyscafe.nyc

Why .nyc?

Why .nyc? Proximity

Proximity

Why .nyc? Networking

Networking

Why .nyc? Proximity ~ Networking This is … the historic role of the city…

Proximity ~ Networking

This is

… the historic role of the city…

Why city-TLDs?

Proximity ~ Networking Ideas Opinions Feelings Passions Products Services

Proximity ~ Networking … here’s my networking map of New York City…

… here’s my networking

map of New York City…

Proximity ~ Networking

Proximity ~ Networking … people of all shades, shapes, and sizes interacting in different ways... ( Note: The “map” is actually artist Jackson Pollack’s Image #7 )

Proximity ~ Networking

Proximity ~ Networking This is the way it was for about 400 years … then about 1995…

This is the way it was for about 400 years

… then about 1995…

Proximity ~ Networking … we were globalized…

… we were globalized…

Proximity ~ Networking

Proximity ~ Networking

Proximity ~ Networking

This disrupted traditional civic communication. Proximity ~ Networking

This disrupted traditional

civic communication.

Monetized junk. Proximity ~ Networking ~ ebay.com

Monetized junk.

His Holiness www.Vatican.va Proximity ~ Networking

His Holiness

www.Vatican.va

… long term impact… Proximity ~ Networking

… long term impact…

Model A to Moses

Model A to Moses

The .nyc TLD allows us to think about the role of the Internet vis-à-vis our city for the first time . It’s a clean-slate. Model A to Moses

The .nyc TLD allows us to think about the role of the Internet vis-à-vis our city

for the first time .

It’s a clean-slate.

… the role of the .nyc TLD… to re-connect the city Proximity ~ Networking

… the role of the .nyc TLD…

to re-connect the city

… the role of the .nyc TLD… to re-establish its historic role Proximity ~ Networking

… the role of the .nyc TLD…

to re-establish its historic role

Proximity ~ Networking

Proximity ~ Networking

Proximity ~ Networking

The .nyc TLDs Benefits Good Domain Names Directory of Resources Identity More Intuitive Internet ~ City

Good Domain Names

Directory of Resources

Identity

More Intuitive Internet ~ City

The .nyc TLDs Benefits But there’s more…

The .nyc TLDs Benefits But there’s more…

Public Interest TLD

Public Interest TLD White Paper – “Towards City-TLDs In The Public Interest”

White Paper –

“Towards City-TLDs In The Public Interest”

Public Interest TLD Equitable Distribution of Domain Names Reasonable Price for Domain Names Name Set-Asides for Civic, Community, and Issue Usage City Nexus for More Secure Experience Local Control Open & Transparent Governance Shrink Digital Divide ~ Civic Education

Equitable Distribution of Domain Names

Reasonable Price for Domain Names

Name Set-Asides for Civic, Community, and Issue Usage

City Nexus for More Secure Experience

Local Control

Open & Transparent Governance

Shrink Digital Divide ~ Civic Education

Public Interest TLD Equitable Distribution of Domain Names Reasonable Price for Domain Names Name Set-Asides for Civic, Community, and Issue Usage City Nexus for More Secure Experience Local Control Open & Transparent Governance Shrink Digital Divide ~ Civic Education

Equitable Distribution of Domain Names

Reasonable Price for Domain Names

Name Set-Asides for Civic, Community, and Issue Usage

City Nexus for More Secure Experience

Local Control

Open & Transparent Governance

Shrink Digital Divide ~ Civic Education

Urban Planning for the Web Domain Names for residents, business, issues, and organizations Special "Civic Names" to organize our digital resources and issues Civic Names as starting points for conversation and participation on the web Public Interest TLD

Urban Planning for the Web

Domain Names for residents, business, issues, and organizations

Special "Civic Names" to organize our digital resources and issues

Civic Names as starting points for conversation and participation on the web

Democratic Conversation 0 8 Radio Stations 0 1 Daily Newspapers 0 2 Television Stations 200,000 105,000 Population Community District 3 (NYC) Terre Haute, Indiana

The Civics Project Civic Applications

The Civics Project

Civic Applications The Civics Project Civic Spaces (names) Civic Tools Civic Education

The Civics Project

Civic Spaces (names)

Civic Tools

Civic Education

Civic Applications The Civics Project Civic Spaces (names) www.gov.nyc www.sustainable.nyc www.your-name.voter.nyc www.astoria.nyc www.news.nyc

The Civics Project

Civic Spaces (names)

www.gov.nyc

www.sustainable.nyc

www.your-name.voter.nyc

www.astoria.nyc

www.news.nyc

Civic Applications The Civics Project Civic Tools computer programs social connectors Facebook, LinkedIn, etc.

The Civics Project

Civic Tools

computer programs

social connectors

Facebook, LinkedIn, etc.

Civic Applications The Civics Project Civic Education Show New Yorkers and New York organizations how to use civic tools in civic spaces.

The Civics Project

Civic Education

Show New Yorkers and New York organizations how to use civic tools in civic spaces.

… a status report… Who & How

… a status report…

Who & How April 19, 2001 CB 3 passed Internet Empowerment Resolution Get .nyc

April 19, 2001 CB 3 passed

Internet Empowerment Resolution

Get .nyc

Who & How 2001 Progress Council Member (Senator) Sabini Council Member (now borough president Helen Marshall) Congress Member Crowley …

2001 Progress

Council Member (Senator) Sabini

Council Member (now borough president Helen Marshall)

Congress Member Crowley

…

Who & How until 9/11

until

9/11

Who & How 2001 - honky dory 2002 - 9/11 2003 - 2012 Olympic Focus 2004 - TLD window closed 2005 - .berlin 2006 - knock, knock - no one home

2001 - honky dory

2002 - 9/11

2003 - 2012 Olympic Focus

2004 - TLD window closed

2005 - .berlin

2006 - knock, knock - no one home

Who & How 2007 we created Connecting.nyc Inc. NYS not-for-profit acquire & develop the .nyc TLD

2007 we created

Connecting.nyc Inc.

NYS not-for-profit

acquire & develop the .nyc TLD

How Do You Get a TLD? …it’s complex…

…it’s complex…

How Do You Get a TLD? …it’s complex…

…it’s complex…

How Do You Get a TLD? … on paper…

… on paper…

How Do You Get a TLD? 1997 N T I A issued a N P R M D N S

1997

N T I A

issued a

N P R M

D N S

How Do You Get a TLD? 1997 N T I A (National Telecom & Info. Administration) Issued a N P R M (Notice of Proposed Rulemaking) D N S (Domain Name System)

1997

N T I A

(National Telecom & Info. Administration)

Issued a

N P R M

(Notice of Proposed Rulemaking)

D N S

(Domain Name System)

How Do You Get a TLD? 1997 NTIA - NPRM – DNS

1997

NTIA - NPRM – DNS

How Do You Get a TLD? 1997 NTIA - NPRM – DNS In essence, the U.S. Government asked the world: How do we manage the Internet’s Domain Name System, i.e., .com, .org, .edu, .gov, .net?

1997

NTIA - NPRM – DNS

In essence, the U.S. Government asked the world: How do we manage the Internet’s Domain Name System, i.e., .com, .org, .edu, .gov, .net?

How Do You Get a TLD? 1997 NTIA - NPRM – DNS How do we manage what’s there now? How do we issue new Top Level Domain Names?

1997

NTIA - NPRM – DNS

How do we manage what’s there now?

How do we issue new Top Level Domain Names?

How Do You Get a TLD? U.S. Department of Commerce National Telecommunications & Information Administration (NTIA) Internet Corporation for Assigned Names and Numbers (ICANN)

U.S. Department of Commerce

National Telecommunications & Information Administration (NTIA)

Internet Corporation for Assigned Names and Numbers (ICANN)

How Do You Get a TLD? ICANN California not-for-profit 1998 15 Board Members From around the world 2004 Policy Development Process Draft RFP in July 2008

ICANN

California not-for-profit 1998

15 Board Members

From around the world

2004 Policy Development Process

Draft RFP in July 2008

Steps to Success Good Plan Local Support Responsive Application to ICANN RFP

Good Plan

Local Support

Responsive Application to ICANN RFP

Timetable Connecting.nyc Inc. – April 2007 ICANN Draft RFP – July 2008 Submit Proposal – March 2009 ICANN OK – October 2009 Open to Public - March 2010

Connecting.nyc Inc. – April 2007

ICANN Draft RFP – July 2008

Submit Proposal – March 2009

ICANN OK – October 2009

Open to Public - March 2010

rickeyscafe.nyc astoria.nyc cb3.queens.nyc connecting.nyc John-Q-Public.nyc congestiontax.nyc Sustainable.nyc Timetable

rickeyscafe.nyc

astoria.nyc

cb3.queens.nyc

connecting.nyc

John-Q-Public.nyc

congestiontax.nyc

Sustainable.nyc

Easy things - names…identity…directory Hard things - trust…security…community Summary – Why .nyc?

Easy things -

names…identity…directory

Hard things -

trust…security…community

A place on the Internet where the world can find our resources. Summary – Why .nyc?

A place on the Internet where the world can find our resources.

m o s t i m p o r t a n t A place on the Internet for the city’s residents and organizations to find one another. Summary – Why .nyc?

m o s t i m p o r t a n t

A place on the Internet

for the city’s residents

and organizations to

find one another.

… civic enterprise… Globally NYC is tiny 1/10 th of 1% of the world’s population squished into 400 square miles

… civic enterprise… Historically we’ve done this well. We are a global city.

Historically we’ve done this well.

We are a global city.

… civic enterprise… TLD 21 st Century Airports 20 th Century Train Stations 19 th Century Shipping Piers 18 th Century

www.connectingnyc.org You Are Invited

… end …