2012 Money Pit Media Voice of the Consumer Report

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The Money Pit Voice of the Consumer™ (VOC) is an annual report summarizing more than 19,000 home improvement questions received by phone, email or social media since Money Pit Media began quantifying …

The Money Pit Voice of the Consumer™ (VOC) is an annual report summarizing more than 19,000 home improvement questions received by phone, email or social media since Money Pit Media began quantifying and categorizing topics in 2003. The report offers a unique and detailed perspective on the home improvement consumer.

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  • 1. ©2003 2012 Squeaky Door Productions, Inc. Page 2
  • 2. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 3
  • 3. ©2003-2012 Squeaky Door Productions, Inc. Page 4
  • 4. ©2003 2012 Squeaky Door Productions, Inc. Page 5
  • 5. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 6
  • 6. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 7
  • 7. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 8
  • 8. Source: Google Analytics MoneyPit.com©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 9
  • 9. Source: Google Analytics MoneyPit.com©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 10
  • 10. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 11
  • 11. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 12
  • 12. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 13
  • 13. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 14
  • 14. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 15
  • 15. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 16
  • 16. ©2003-2012 Squeaky Door Productions, Inc. ©2003 2012 Squeaky Door Productions, Inc. Page 17
  • 17. ©2003 2012 Squeaky Door Productions, Inc. Page 18
  • 18. Northeast National Avg Midwest National Avg Flooring Flooring Plumbing Plumbing Walls & Ceilings Walls & Ceilings Windows & Siding Windows & Siding Roofing Roofing Insulation & Ventilation Insulation & Ventilation HVAC HVAC Kitchen & Bath Kitchen & Bath Painting & Staining Painting & Staining Mold Mold South National Avg West National Avg Flooring Flooring Plumbing Plumbing Walls & Ceilings Walls & Ceilings Windows & Siding Windows & Siding Roofing RoofingInsulation & Ventilation Insulation & Ventilation HVAC HVAC Kitchen & Bath Kitchen & Bath Painting & Staining Painting & Staining Mold Mold ©2003-2012 Squeaky Door Productions, Inc. Source: Money Pit Contact Analysis 2012 Page 19
  • 19. Will this save me energy?How to do a project? 2011 Fewer tax credits, Recessionary sweat equity2011 2010 combined with definitely drives more DIY2010 greater awareness , projects, but many of 20092009 are reducing these these questions pertain to 20082008 questions overall, pro handled jobs. 20072007 although still strong Consumers want to be 20062006 in some categories prepared to understand 20052005 the installation2004 20042003 2003 How can I clean X?Is this project worthwhile? 20112011 In the current environment Brands have also of “repair and replace” this 20102010 come a long way in 20092009 is a less urgent question. making products that You don’t need to ask if 2008 are easy to maintain.2008 it’s worthwhile to fix a leak 20072007 20062006 20052005 20042004 20032003 Is this OK from a safety Which type of product is best for my job? standpoint? 2011 2011 Brands have 2010 2010 come a long Not a lot of change, year 2009 way in making 2009 to year. Homeowners 2008 products 2008 still need a trusted third 2007 easier to 2007 party endorsement. install. 2006 2006 2005 2005 2004 2004 2003 2003 ©2003-2012 Squeaky Door Productions, Inc. Page 20
  • 20. Following a short recession fueled dip, questions related to flooring projects are again on the rise, especially in the South and Southeast. 19% 51% 23% 7% West South Midwest Northeast2004 2005 2006 2007 2008 2009 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Three peaks for flooring related questions: February, May and October ©2003 2012 Squeaky Door Productions, Inc. Page 21
  • 21. How to fix a How can I How to do a project? problem?; clean X?; 28% • How To Install Ceramic Tile 16% • Repair Refinish Garage Floor • HardiBacker Installation • How To Install Wood Flooring • How To Remove Carpet • Matching Old and New Flooring Which type of • Proper Underlayment for Different Types of Flooring product is best for • Heating Tile Floor my job?; 16% How to fix a problem? • Solving a Cold Floor • Fixing Squeaks How should I • Repairing Sloping Floors work with a • Best Way to Get Paint off a Concrete Floor contractor?; Is this project 1% • Repairing Damage (scratches, fading, etc) How to do a worthwhile?; • Vinyl Floor Repair project?; 38% 1% Which type of product is right for my job? • Laminate vs. Vinyl vs. Engineered Hardwood2011 • Cork Floors: Good for Bathrooms?2010 • Best Choice for Kitchen Floor?2009 • Hardwood Floors: How to Refinish, Install2008 • Allergy Free Carpet Options200720062005 How can I clean X?2004 • Carpet Cleaning (especially pet stain odor removal) 0% 50% 100% • Keeping Grout Clean in Tile Floor Women Men ©2003 2012 Squeaky Door Productions, Inc. Page 22
  • 22. We include all a repair and replacement related questions in this category. Bathroom remodeling projects are handled in a separate category Many homes in the South and Southeast are at the age of needing plumbing replacements and repairs. 13% 46% 31% 10%2004 2005 2006 2007 2008 2009 2010 2011 West South Midwest Northeast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec About two thirds of our questions come from men in this category Three peak times for plumbing related questions : Mar, July and Oct ©2003 2012 Squeaky Door Productions, Inc. Page 23
  • 23. How to do a How to fix a problem? project, 18% What type of • Pumping Septic Systems Slow Drains product is best • Slow Hot Water in Shower for my project? • How to Fix Water Hammer 5% • Tile Shower Leaking; Toilet Leaking • Funky Taste from Tap Water How can I • Toilet Wont Flush clean X 4% • Toilet Making a Fog Horn Sound; Toilet Whistles Is this project • How to Remove Plastic Toilet Flange? worthwhile ? • Pin Hole Leaks in Copper 4% • Low Water Pressure • Clogged Pipes How do I avoid • Garbage Disposer Clogged How to fix a X? 3% • Drain Clogproblem? 63% • Washing Machine Drain Leaks Is this OK from • Dishwasher Not Draining Cleaning Properly a safety When should X standpoint? be replaced? Which type of product is right for my job? 2% 2% • Water Softener: Does it work on PVC? • Best Kitchen Faucet • Water for My Utility Sink in Shop 2011 • Water Supply from Well 2010 • Below Grade Toilet Installation 2009 • Water Saving Toilet 2008 2007 • Space Saving Bath Fixtures 2006 • Broken Washer Hose – Best Replacement 2005 2004 How to do a project? 0% 50% 100% • How Where to Shut off Home Water Supply Women Men ©2003 2012 Squeaky Door Productions, Inc. Page 24
  • 24. Interest in discretionary decorating and projects have declined during the economic slowdown. Questions from the Northeast dominate, especially related to updating older ugly wall treatments. Questions from women are on the increase, often related to cleanability and fixing stains or nail pops. 21% 27% 45% 6% West South Midwest Northeast2004 2005 2006 2007 2008 2009 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Three peak times for Walls & Ceiling questions. ©2003 2012 Squeaky Door Productions, Inc. Page 25
  • 25. How to fix a problem? How to do a • Mold Mildew Removal, Repair project? 37% • Repair Cracks in Sheetrock Which type of • Crumbling Cinder Block Walls product is best • Water Damage on Ceiling for my job? • Textured Wall Repair 10% • Repair for Rough Walls: Skim Coating vs. Skinning • Repair Plaster Ceilings • Repair Smoke Damaged Walls Remove Odor How to do a project? How can I • Picking Paint Sheens clean X? 6% • How to Properly Hang Art • How to Install Shelving • Garage Wall Help • How to Remove Wallpaper Border How to fix a • How to Remove Texture Popcorn Walls Ceilings problem? 45% How do I avoid • How to Paint Paneling X? 2% • Soundproofing Walls • Drop Ceilings How to Replace Update201120102009 Which type of product is right for my job?2008 • Best Paint for Bathroom2007 • Insulating Paint Additive20062005 • Types of Synthetic Materials2004 • Wallpaper: Trendy or Outdated? • Batten Strip Removal 0% 50% 100% • Joint Tape Women Men ©2003 2012 Squeaky Door Productions, Inc. Page 26
  • 26. This big ticket replacement item had showed some decline as homeowners put off spending until absolutely needed. In the South, that time has arrived, with most questions coming from that region in the last 18 months. 19.7% 50.0% 17.1% 13.2%2004 2005 2006 2007 2008 2009 2010 2011 West South Midwest Northeast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Windows & Siding questions peak during the warmer months ©2003 2012 Squeaky Door Productions, Inc. Page 27
  • 27. Which type of How to fix a problem? product is best • Water Stained Windows for my job?How to do a • Water Coming in Windows 16%project? 29% • Fix Fogged Windows • Tiny Black Spots on Siding • Vinyl Siding Warped How can I clean X? 12% • Rotted Window Sills Which type of product is right for my job? • Replacement Windows Will this save • Vinyl vs. Fiberglass Windows me energy? • Window Films, Solar Shades – Do They Work? 4% • How Long Does Hardiplank Last? Is this project • Best Way to Lock Windows worthwhile? • Synthetic Trim 3% • Tubed Skylights – Do They Work? • Best Window for Basement How to fix a When should X be replaced? How to do a project? problem? 36% 1% • Weather Stripping for Drafts • Is Window Replacement DIY? 2011 • Window Treatments 2010 • Can Vinyl be Painted? 2009 • Draft Proofing Windows in Apartment 2008 2007 2006 How can I clean X? 2005 • Cleaning Siding 2004 • How to Remove Algae 0% 50% 100% Women Men Is this project worthwhile? • Replacement vs. New Construction ©2003 2012 Squeaky Door Productions, Inc. Page 28
  • 28. Roofing got hot again in 2011, when we took a lot more questions than 2010. That’s because replacing a roof becomes mandatory at some point. 33% 39% 19% 9% West South Midwest Northeast2004 2005 2006 2007 2008 2009 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Most roofing projects are done during the summer months, although the project questions start coming in during Q1 . Q3 is a lot of repair questions. ©2003 2012 Squeaky Door Productions, Inc. Page 29
  • 29. Which type of product is best for my job?; Which type of product is right for my job?How to do a project?; 24.6% • Best Shingles for Windy Area 26.1% • Metal Roof – Worth it? How can I How to do a project? clean X?; • How to Vent a Roof 7.2% • Ice & Water Shield – How Far Up Roof • Roof Recoating • New Roof – Remove Old First? Is this project worthwhile?; 5.8% How to fix a problem? • Leaky Roof Repair • Roof Sheathing Rotted Moisture How to fix Will this save • Gutter Issuesa problem?; me energy?; 33.3% 2.9% • Fix Flat Roof Leak under A C Is this project worthwhile?2011 • Roofing Repair vs. Replace201020092008 How can I clean X?2007 • Clean Algae From Roof200620052004 0% 50% 100% Source: Money Pit Contact Analysis 2012 Women Men ©2003 2012 Squeaky Door Productions, Inc. Page 30
  • 30. Insulation questions are on the rise, related to low cost energy efficiency improvements. We get more questions from where temperature extremes are greatest: the Midwest and the South 13% 50% 29% 9% West South Midwest Northeast2004 2005 2006 2007 2008 2009 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Project questions peak in advance of cooling and heating seasons ©2003 2012 Squeaky Door Productions, Inc. Page 31
  • 31. Which type of product is best How to fix a for my job? Which type of product is right for my job?problem? 24% 15% • Attic Insulation Is this project • Attic Ventilation worthwhile? • Roof Ventilation 10% Will this save • Insulation in a New House me energy? • Insulation Vs. Metal Roof 4% Is this OK from a safety How to do a project? standpoint? 3% • How to Store Insulation Bats During Remodel How to do a How should I project? 43% work with a How do I avoid • Insulating Crawl Space contractor? X? 1% 1% • Old Siding: How to Insulate Behind • Insulating Manufactured Home 2011 • Further Insulation of Sun Room 2010 2009 2008 How to fix a problem? 2007 2006 • Attic Moisture 2005 2004 0% 50% 100% Source: Money Pit Contact Analysis 2012 Women Men ©2003 2012 Squeaky Door Productions, Inc. Page 32
  • 32. After a softer prior year, HVAC related questions have increased, mostly from the South. 19.8% 51.9% 19.8% 8.6% West South Midwest Northeast2004 2005 2006 2007 2008 2009 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Not surprisingly, seasonality of questions points to mid winter and summer peaks . ©2003 2012 Squeaky Door Productions, Inc. Page 33
  • 33. Which type of product is right for my job? Will this save • Heat Pump Thermostat How to do a me energy? project? 17% 15% • Furnace Fan Blower • Radiant Hydronic Heating Is this project worthwhile? • Geothermal Heating Install CostHow to fix a 9% • Best Filters for HVAC problem? • Propane Cheaper than Electric? 26% • Mini Split Ductless in Basement When should • Ductless vs. Central A C X be • Do Hybrid Systems Work replaced? 7% How to do a project? (In this category, many questions related Is this OK to working with professionals) from a safety Which type of standpoint? • How to Set Programmable product is 1% Thermostats for Heat Pumps best for my job? 25% • Wall Heater Thermocouple Replacement • Balancing an HVAC system • Furnace Preventative Maintenance 2011 2010 2009 How to fix a problem? 2008 • Mold in A C Unit 2007 • Why Temp Higher Than Thermostat 2006 2005 2004 Will this save me energy? • Energy Efficiency with HVAC system 0% 50% 100% • Closing off Unused Room for Savings Women Men • Ceiling Fan – Which Way Should Blades Spin? • Whole House Dehumidifier – Operating Cost ©2003-2012 Squeaky Door Productions, Inc. Page 34
  • 34. Many kitchen & bath projects are Questions are generally pretty evenly There are more questions from the discretionary, and therefore have split between men and women Northeast and South than other regions been fewer in the last 24 months2010 2010 Women West2009 2009 Men2008 2008 South2007 2007 Midwest2006 20062005 2005 Northeast2004 2004 0% 20% 40% 60% 0% 2% 4% 6% 8% 10% 0% 20% 40% 60% 80% 100% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Kitchen & Bath questions were most common during the first half of the year, with some pre holiday questions popping up just before the guests arrive. ©2003 2012 Squeaky Door Productions, Inc. Page 35
  • 35. Which type of product is right for my job?How to do a Which type of • Reface or Replace Kitchen Cabinetsproject? 29% product is • Appliance Store Extended Warranty – Good? best for my • Green Kitchen Remodeling – Options job? 13% • How to Improve Bath Ventilation How can I • Best Choice for Kitchen Flooring clean X? 11% How to do a project? How should I • Managing Kitchen Remodeling work with a contractor? • Tiling over Sheetrock in Kitchen and Bathroom 2% • Building Kitchen Backsplash • Replacing Range Hood How to fix a Is this project • Replacing a bath fan problem? 38% worthwhile? • Changing Faucets 2% Which type of • Adding Lighting in Kitchen When should tool is best for • Finding Untapped Storage Space X be my job? 2% replaced? 2% How to fix a problem? • Dishwasher Has Bad Odor • Troubleshooting Uneven Oven Temp 2011 2010 • 1950s Hotpoint Range 2009 • Remove Burn Spots on Electric Stovetop 2008 • Finding Leak in Tile Shower 2007 2006 • Funky Taste from Tap Water 2005 • Stopping Mold in Bathroom 2004 • Fix Low Water Pressure at Some Fixtures 2003 How can I clean X? Women Men • How to Clean Granite Countertops ©2003 2012 Squeaky Door Productions, Inc. Page 36
  • 36. This category has shown some slowdown since 2009, but homeowners are still keen to find inexpensive ways to update décor 22% 48% 22% 9%2004 2005 2006 2007 2008 2009 2010 2011 West South Midwest Northeast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Painting and staining were more likely to be done in the spring and summer. ©2003 2012 Squeaky Door Productions, Inc. Page 37
  • 37. Which type of product is right for my job? Which type of product is best • Best Paint for Garage Floor for my job? • Crown Molding Color 30% • Paint Sheens – Where to Use What How to fix a • Decorative Faux Painting problem? 15% How to do a project? • Painting Cement Blocks in Basement • Crown Molding Color • Painting Over a Top Coat of Paint How can I clean X? 2% • Painting Over Stripes • Painting Over Rust • Paint Removal from Brick Fireplace Surround How do I avoid • Covering Deep Wall Colors with New Paint X? 2%How to do a • Ceiling paint techniques and finishesproject? 50% • Prep Old Deck for Stain • Staining a Fence – How to 2011 • Painting Rug Pattern on Patio 2009 How to fix a problem? 2007 • Lead Paint Poisoning • Exterior Trim Paint Peeling 2005 • Removing Paint Stain 2003 • Seal Rust Nail Stains on Cedar Siding • Remove Wallpaper Glue Women Men ©2003 2012 Squeaky Door Productions, Inc. Page 38
  • 38. Mold is a big issue everywhere, although we get fewer questions from the Northeast, where homeowners have been dealing with it longer. 27% 35% 27% 10% West South Midwest Northeast2004 2005 2006 2007 2008 2009 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecSeasonality in mold questions varies year to year, following most weather patterns. ©2003 2012 Squeaky Door Productions, Inc. Page 39
  • 39. How can I clean X? • Remove Algae and Mold on Roof How to fix a problem? How do I avoid • Cleaning Moldy Grout in Bath 23.7% X? 15.8% • Removing Mold, Mildew, Algae • Mold Growth on Furniture and Cupboards How do I avoid X? Which type of product is best • Avoiding Mold for my job? • Reduce Attic Moisture Mold 10.5% How to do a project? • Mold Inspection for New House How can I How to do a How to fix a problem?clean X? 44.7% project? 2.6% • My Basement is Leaking • Mold in A C Unit • How to Fix a Flooded Moldy Crawl Space 2011 2010 • Identifying Mold 2009 • Is this a Mold Toxic 2008 2007 • Testing for Mold 2006 • Mold in Fiberglass Insulation 2005 2004 • Mold on Basement Wall 0% 50% 100% • How to Clean Small Moldy Spots • Artillery Fungus on Vinyl Siding Women Men • Mold in Closet on My Clothes ©2003 2012 Squeaky Door Productions, Inc. Page 40
  • 40. • Natural Non Toxic Wood Stain Coffee Berries And More • Basement Waterproofing Tips • Choosing Historical Paint Colors Colonial Present • Attic Flooring Installation • Garage Conversions: Spare Rooms Ideas and Costs • Cheap Home Security Tricks • Wood Deck Construction vs. Brick Patio Paving • Bathroom Vent Fan and Ventilation: Best One • Air Conditioning Options: Central Ductless or Through Wall • Tip: Clean Ceramic Tile Floors With Vinegar • How Install Porch Columns • Cost of Gutter Guards: Are They Worth It? • Kitchen Remodeling Tips • Home Warranty Advice: Worth the Money? • Repair and Improve Landing Page • Ideas and Solutions Landing Page • Curtain Rods: Hang Without Drilling Holes • Product Reviews: Trane CleanEffects Electronic Air Cleaner • Question and Answer: Penny Stain • Home Cooling Tips Summer©2003 2012 Squeaky Door Productions, Inc. Page 41
  • 41. Page 42©2003 2012 Squeaky Door Productions, Inc.
  • 42. Money Pit Media is a fully integrated radio, television, online,video and print home solution content production company.For more than a decade, our unmatchedunderstanding of how homes work—andhow they sometimes don’t—connectsour client partners to homeowners ina positive, trustworthy and happyexperience. Leslie Segrete & Tom Kraeutler Expert Hosts ©2003 2012 Squeaky Door Productions, Inc. Page 43
  • 43. of The Money Pit’s audience wants to know how to fix a problem, do a project, find a 87% product or clean something. ask hosts Tom & Leslie which13% products they should buy. 5/26/2012 “I thank you so much for the information on our bathroom, by the way, which is now gorgeous. You did say get tiles, and, oh boy, did I” - Mary Ann, NJ ©2003 2012 Squeaky Door Productions, Inc. Page 44
  • 44. “Much appreciation for the advice on my basement water problem. The basementwaterproofing company scared me enough to purchase a $14,000 system thatsimply wasn’t necessary. You gave me the courage to threaten binding arbitration.Long story short, they offered me a refund of $9,400! You two were EXTREMELYhelpful and I can’t thank you enough for your excellent advice.” “I found your great show while waiting for the Steelers game Y’all have given us so much help with our to start. I may have to skip the rest of the season.” - post-hurricane projects.” Mary – FL – 4/14/12 Thomas – Sarver, PA – 12/2/11 “I wanted to let you know I love your show! You “Your answer makes a lot of sense. Well, I sure love yourhave taught me a lot and I have stopped the leaking in show. You have a lot of useful information on it.”my basement the easy way by improving my with slope Brian – 12/3/12 - TX and drainage” Jeff – WA – 1/1/12 “Tom--As always, you were right on the money. Thank “Well, now you want to come and put the windows in you for that helpful response! I tune you in on Sat. for me? You’re so good at it!” Rosie – NY – 8/11/12 morning, MST, and love waking up to your program. Sandra – KA – 2/13/11 “I thank you so much for the information on our bathroom, by the way, which is now gorgeous. You did say get tiles and, oh boy, did I” Mary Ann – NJ – 5/26/12 ©2003-2012 Squeaky Door Productions, Inc. Page 45
  • 45. They are active home improvers Age Range:93% own their own homes 63% percent are in the prime remodeling ages: 25-54 years old 43% are female 72% are in the 35–64 age range 48% are in the 45–64 age range36% have children under 18 Source: Homeowner data from Consumer Specialists national study, Money Pit data from Money Pit Contact Analysis 2012 ©2003 2012 Squeaky Door Productions, Inc. Page 46
  • 46. Source: Homeowner data from Consumer Specialists national study, Money Pit data from Money Pit Contact Analysis 2012©2003 2012 Squeaky Door Productions, Inc. Page 47
  • 47. Top 25; 6.85% 26-50; The Power of Radio 8.03%Unrated;34.80% • Nearly half (47%) of all respondents considered or 51-100; purchased products recommended by their favorite radio 14.13% personalities; • More than half (51%) considered or purchased a product advertised during their favorite personality’s show Source: Annenberg School for Communications & Journalism "The Money Pit is an excellent example 201+; 101-200; of compelling, interesting programming 14.35% 21.84% that people can hear on TuneIn beyond the music, news and sports they have come to expect from our service". 29% "Their award-winning shows on home improvement enhance the TuneIn listening experience and we are happy to have aligned with them.“ - Kevin Straley, Vice President, Programming at TuneIn. of the audience is “The good news for advertisers is that the talk radio audience is relatively affluent* from the top 50 U.S. Markets Audience over-indexes with High Income Homes Adults 18+ HHI $150,000+** Source: * Pew Project for Excellence in Journalism ** Doublebase 2011/RAB/A18+ Listeners of News/Talk Radio – Weekly Cume ©2003 2012 Squeaky Door Productions, Inc. Page 48
  • 48. o Almost one million consumers Social media reach is expanding by visited MoneyPit.com in the last 12 approx 100,000 touch points monthly months. 92% were new visitors. • Facebook: 37,000+ fans with reaching a total network of 250,000+ fans. • Facebook posts exposed to over 400,000 likes direct and as a part of their network • Twitter – 42,000 + followers @moneypit • “Re-Tweets” have reached more than 700,000 people for individual posts.o 500,000 page views per montho 250,000 podcast downloads.o 70,000 e-newsletter subscribers. • Pinterest is driving close to 400,000 page views in 2012 Sources: Money Pit Contact Analysis 2012, Google Analytics. ©2003 2012 Squeaky Door Productions, Inc. Page 49
  • 49. If you have any questions or comments, we’d love tohear from you!Ready to learn more? The Money Pit will leverage ourmultiple platforms to create custom marketingsolutions specific to your needs and goals.Sales and Management OfficeWarren Banholzer, Executive Vice President/SalesTel: 914-633-3555Email: Warren@moneypit.comMoney Pit Media304 Roosevelt Avenue, Suite 1Oakhurst, NJ 07755Tel: 732-531-3300Email: Show@moneypit.com ©2003 2012 Squeaky Door Productions, Inc.