Youth & Social Media

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    Youth & Social Media - Presentation Transcript

    1. 20 C 21 C Monologue Mass Brand led City-scale Conversation Personal Product led Village-scale “ Anti-social marketing” “ Social marketing”
    2. The Youth are at it like rabbits 1 in 4 Blog vs. 1 in 10 of population 62% comment vs. 25% of population 67% have social profile vs. 31% of population Source: Forrester Media & Marketing Technographics Q3 2008
    3. They create more, criticise more, join more and watch more Source: Forrester Media & Marketing Technographics Q3 2008

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