GQ (Gentleman’s Quarterly)The Website.Simple interface with easy to readand use menu, with everything in aman’s ‘needs’ (Style, Entertainment,Girls etc.)Advertisement of big fashion brand‘Burberry’ very dominant onhomepage.Small picture of the latest magazine inthe top right corner.Simple, dark colour scheme,minimalist in a way.Simple, to the point fonts.Simple Masthead, featuring the title, a search engine and the magazine.Title in a prominent yellow colour, contrasting to the black, white and grey colourscheme, making it stand out.
GQThe Magazine.Very similar conventions to the website(synergy).Title is different to the colour scheme like thewebsite, making it stand out.Other than that, simple but effective colourscheme (red, White and grey).Simple font, similar to the website again.The subtitles in place of the menu bar of thewebsite.
GQ Analysis• I like the idea of the simple, dark colour schemes along with the standout colours of the titles, and will be using this for my product.• The simple fonts used are effective and easy to read, especially the bold, in-your-face titles and subtitles.
EsquireThe WebsiteVery similar interface to GQwebsite, as in the mens needsall along the top (style, womenetc.)Picture of this months magazinecover on website, selling thattoo.No advertisements except forEsquire itself.Home page is very fashionbased like GQ.Similar colour scheme to GQwith the fact that it uses simplecolours (White, Black, Grey andBlue), except for the advertised magazine cover which stands out of the page.Masthead is effective, consisting of the title font and a search engine for the site (Userfriendly) .
EsquireSynergy with the website in the titlefont.Always uses simple colour schemes likethe website, but uses bold colours in thetitle in every issue for effect.Always features either a half nakedcelebrity woman (eg, Charlize Theron)or a male that is wholly respected bymales (eg. Barack Obama, Al Pacino).Difference to the website is that thefront page always crams in a lot ofwriting and headings and doesn’talways use normal fonts (see right) forthis writing.
Men’s HealthA lot like the others(especially GQ), using a simplecolour scheme but with abright and bold twist onthings worth standing out, liketitles etc, using bright yellowsand bright reds.Pretty much the same layoutas Eqsquire regarding titles,adverts, images of themagazine itself, masthead andcoverline.As with the other men’smagazines, it doesn’t just stickto one subject but includesarticles on things such asWomen and Grooming.
Men’s HealthConventions have synergy with the website,promoting and giving options to read with thesame subjects and matters.Colour scheme pretty much exactly the sameas the website, except the light blue, using BldRed and Yellow for titles and things to standout.Different to the other mags. Men’s health givesa tag line at the top of ‘Health Pimping,Recession-Proofing, Life-Upgrading’. Thistagline gives the impression of over-confidence, and tries to entice the reader bypromising them all these things if they readthe magazine.The background is basically the same as theother magazines, using a picture of anattractive women, but combines it with a malethat the reader would aspire to be like.
T MagazineOne that’s a slightly different layout tothe others, but other than that, thesame old things you’d find in a mensmagazine/website.Previews of the magazine covers,pictures that will entice males to readmore on the stories they are presenting.No real masthead to select differentsubjects, but all presented in differentarticles throughout the page. Easy tonavigate in a different way than theothers, but still very simple.
T magazineMagazine very different to what I haveanalyzed before, using a very minimalistapproach, contrasting with the others whichhas a lot of detail, subtitles and over the topfonts.All covers for ‘T’ I’ve seen have been thisway, using a very professionallyphotographed celebrity as the backgroundimage.No use of Bold colours, gives off theimpression that the publication takes itselfvery seriously, and let’s the reader make uptheir own mind from the cover, rather thanbombard them with everything that’s in themagazine just on the front page.
What I Don’t like;• I’m not particularly fond of the recurring element of these magazine covers with the fact that they have so much going on with different headings and fonts and text covering the front (see Esquire example).• Along with this, there is no synergy of this between the mag and the websites. The websites are all very clear, with no visual ‘clutter’ in the form of random pieces of text.
What I Do like• I like the use of bold colours for certain headings on the covers of magazines and the home pages of the websites, I believe it gives the pages some visual character in a way, and can be used in a branding way (like the bold red for men’s health), making the title very recognizable and trustworthy.• I like the minimalist feel to the T magazine covers and the synergy of fonts etc on to the webpage. The webpage wouldn’t feel right if it was as minimal as the magazine cover, but is still very subtle, which works really well.
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