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Twitter 101
 

Twitter 101

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A presentation delivered to HopeLab staff in April 2011 on the purpose and practicalities of Twitter.

A presentation delivered to HopeLab staff in April 2011 on the purpose and practicalities of Twitter.

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    Twitter 101 Twitter 101 Presentation Transcript

    • 101
      Presented by: Tom Dawkins @tomjd
      April 5, 2011
    • What is ?
      • Twitter is a micro-blogging platform.
      • You send updates, or “tweets” of up to 140 characters (theoretically) answering the question: What are you doing?
      • A better question to actually address: What has your attention now?
      • Your tweets are received by your “followers” – people who opt-in to receive your updates. Meanwhile you receive tweets from those you have followed.
      • Following is not reciprocal.
      • Twitter is an example of a blended social/interest graph
      • Twitter turned 5 on March 14
      2
    • Statistics (we got ‘em)
      As of March 11, 2011
      Tweets:
      • 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
      • 1 week. The time it now takes for users to send a billion Tweets.
      • 50 million. The average number of Tweets people sent per day, one year ago.
      • 140 million. The average number of Tweets people sent per day, in the last month.
      • 177 million. Tweets sent on March 11, 2011.
      • 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).
      • 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.
      Accounts:
      • 572,000. Number of new accounts created on March 12, 2011.
      • 460,000. Average number of new accounts per day over the last month.
      • 182%. Increase in number of mobile users over the past year.
      • Twitter is now the second-largest social network after Facebook.
      3
    • Twitter: older and more professional
      Medium age: 31.5
      4
    • Why join Twitter?
      • Connect with ‘early-adopters’ and ‘influencers’
      • Direct attention to the things you care about
      • Follow and converse with thought-leaders
      • Get the news first
      • Pick your filters
      • Grow your personal brand while spreading HopeLab’s story
      • It only requires a modest time commitment
      • The earlier you join the easier it will be to grow your network
      • It’s good practice
      • It’s fun!
      We are here
      5
    • Signing Up
      Picking a username
      Choose a username you’ll be happy to keep – a variation on your own name is best. Keep it short though!
      Fill out your bio
      You have 160 characters. Give people a sense of where you’re coming from and what you’ll be talking about.
      Add a photo
      Photos add personality, make sure you add one! Many recommend a headshot but anything that represents you is fine.
      Choose your background
      Twitter lets you customize your background – you can choose from templates provided or upload your own image
      6
    • Finding and Following People
      (ie. Find your filters)
      To make Twitter fun and worthwhile you’ll need to find interesting people to follow. You can find people in 5 main ways:
      Search using your address book
      Look up names
      Check “Who to Follow”
      Look up key words/topics: http://search.twitter.com
      Twitter directories:
      -Twitter Packs - http://twitterpacks.pbwiki.com/
      -WeFollow – www.wefollow.com
      -Twellow - www.twellow.com
      -Twitterholic - http://twitterholic.com/
      -Twibes – www.twibes.com
      7
    • Twicks of the Twade
      URL shortening
      -http://bit.ly/
      -http://is.gd/
      - http://ow.ly/url/shorten-url
      @replies
      Direct Messages
      Retweeting – “RT”
      Hashtags - #SocEnt, #SocEntChat, #nptech, #health etc
      8
    • Applications 1: Content
      Clients
      Tweetdeck – www.tweetdeck.com
      Seesmic Desktop – www.seesmic.com
      Hootsuite – www.hootsuite.com
      Twhirl – www.twhirl.com
      RSS
      SocialOomph- www.socialoomph.com
      Rich media
      TwitPic (Photos) - http://twitpic.com/
      Yfrong (Photos + Video) – http://yfrog.com/
      Bubbletweet (Video) - www.bubbletweet.com
      9
    • Applications 2: Find and Filter
      TwitterFall – www.twitterfall.com
      TwitScoop - www.twitscoop.com
      TweetGrid - www.tweetgrid.com
      Hashtags – www.hashtags.org
      What The Trend - www.whatthetrend.com
      TweetMeme - http://tweetmeme.com
      10
    • Applications 3: track and analyse
      Bit.ly – http://bit.ly/
      TweetBeep – www.tweetbeep.com
      TwitterCounter - http://twittercounter.com/
      TweetStats - http://tweetstats.com/
      Twitalyze - www.twitalyzer.com
      Twist - http://twist.flaptor.com/
      Klout – http://www.klout.com
      11
    • Applications 4: Fun
      Twistori- http://twistori.com/
      Cursebird - http://cursebird.com/
      Botanicalls - http://www.botanicalls.com/kits/
      Remember to water the plant - http://twitter.com/pothos
      12
    • How Twitter is being used
      • Live tweeting events – eg. Skoll World Forum (http://search.twitter.com) #SWF09
      • Event visualization – eg. PepsiZeitgeisthttp://pepsicozeitgeist.com/
      • Press conferences – eg. Israeli Consulate www.twitter.com/IsraelConsulate #AskIsraelhashtag
      • Election monitoring - http://blog.twittervotereport.com/
      • Twitter-based chats – eg. #journchat, #SocEntChat, #4change
      • Twitter-based interviews - http://blogs.abcnews.com/george/2009/03/my-twitterview.html
      • RSS feeds – www.twitter.com/AshokaInTheNews
      • Mashups – www.twitter.com/HomelessDC
      • Sales – www.twitter.com/Dell
      • Customer Service – www.twitter.com/ComcastCares
      • Sharing company culture – http://twitter.zappos.com/employees
      • Laundry is ready - http://twitter.com/laundryroom
      • Live from Space - http://www.dailygalaxy.com/my_weblog/2010/01/new-nasa-twitter-feed-live-from-space.html
      13
    • How Organizations use Twitter
      Four options:
      Passive (Listening)
      Organization accounts – eg. HopeLab
      Personal staff accounts – eg. Tomjd
      Hybrid accounts – eg. JackieatDell
      Discussion: Personal or Professional? Or Both?
      Staff as a marketing asset
      Growing our network through our diverse interests
      Being yourself
      “I follow @tomjdand @AshokaTweets because I find them both interesting, but I maintain @tomjd has something that @AshokaTweets lacks. He reaches a new audience with his "personal" tweets but also exposes them to his work at Ashoka.”
      -http://www.socialcitizens.org/blog/are-you-two-faced-social-networker
      14
    • HopeLab on Twitter
      Main account – www.twitter.com/hopelab
      Zamzee– www.twitter.com/zamzee (not yet active)
      Richard Tate – www.twitter.com/taterichard
      Me! www.twitter.com/tomjd
      Liz Song – www.twitter.com/lizsong
      Pierre Omidyar – www.twitter.com/pierre
      QUESTIONS?
      15