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Game, Set, Fans: 10 Sports Marketing Trends for 2012

by Sports Marketer at 2Score on Jan 02, 2012

  • 54,701 views

Based on the best practices as observed in 2011, the following is a list of 10 sports marketing trends that are potentially to continue growing in 2012. ...

Based on the best practices as observed in 2011, the following is a list of 10 sports marketing trends that are potentially to continue growing in 2012.

Just like last year, while some trends are already knocking on the door of the mainstream, others are yet to be discovered by most of the sports brands.

All trends are carefully selected to reflect the most important changes in the industry in terms of fan experience, engagement, loyalty and eventually new revenue sources.

In 2011, we witnessed some very exciting and innovative campaigns that had an impact. Some new trendsetting sports brands emerged. Manchester City seems to be be gaining the edge in the digital communication as it earned four mentions in this trend report.

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http://loyalsticity.com 1741
http://www.sportbiz.cz 1168
http://www.yucezerey.com 1091
http://www.ativaesporte.com.br 842
http://www.linkedin.com 805
http://sportsbiz.tumblr.com 515
http://oldhatcreative.com 352
http://www.conseilsmarketing.com 241
http://localhost 174
http://www.ativaesporte.com 156
http://sportads.tumblr.com 113
http://art-shock-31.blogspot.com 82
http://stevekojima.com 79
http://www.digitalsportsummitsa.com 67
http://fwcs.edmodo.com 50
http://angelprofesorperez.blogspot.co.uk 44
http://managingmylife.wordpress.com 38
http://stevebarrett-barrettsblog.blogspot.com 36
http://www.stonepower.fr 33
http://a0.twimg.com 32
https://twitter.com 26
http://sportowyrynek.blogspot.com 25
http://themarketingteacher.com 25
http://www.socialmediafacts.net 22
http://us-w1.rockmelt.com 22
http://nextsport.posterous.com 20
http://flavors.me 19
http://art-shock-31.blogspot.com.es 19
http://art-shock-31.blogspot.mx 17
http://www.sportfyi.com 11
http://angelprofesorperez.blogspot.com 11
http://www.scoop.it 11
http://evalj5-cannondesign.jivesbs.com 11
http://feeds.feedburner.com 10
http://roniebahtiar.blogspot.com 9
http://www.twylah.com 8
http://moodle.ktu.lt 6
http://www.stevebarrett-barrettsblog.blogspot.com 6
http://www.paperblog.fr 5
http://pinterest.com 5
http://www.tumblr.com 4
http://faxo.com 4
http://pearlsofpricelesswisdom.wordpress.com 4
http://www.facebook.com 3
http://webcache.googleusercontent.com 3
http://www.nextsport.org 3
http://sxoliasimossays.blogspot.com 3
http://www.roniebahtiar.blogspot.com 2
http://www.teachmelive.com 2
http://mathitiskaidaskalos.blogspot.com 2
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19 of 9 previous next Post a comment

  • sportbiz Tee Jay @nikolause Hi Nikolaus, thank you very much, I appreciate it. Yes, indeed I cast predictions for 2013. Should be out by mid May. Hope you enjoy it! Tomas 12 months ago
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  • sportbiz Tee Jay @bobcraw Hi Bob, thanks a million for your wonderful feedback. To answer your question, yes, around mid May I will be publishing the 2013 slideck. Hope it helps! Thanks again, Tomas 12 months ago
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  • nikolause Dr Nikolaus Eberl, Chief Executive Officer at BrandOvation Excellent presentation, Tomas! Did you also cast your prediction for 2013? 1 year ago
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  • bobcraw Bob Crawshaw, PR Professional at Maine Street Marketing Hi Tomas

    Wonderful presentation... did you do a 2013 version?
    1 year ago
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  • asiasponsorshipnews Asia Sponsorship News , Branded Entertainment Consultancy at Asia Sponsorship News Fantastic observations on sport marketing trends for 2012! Very relevant. 1 year ago
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  • tomjanca Tomas Janca, Sports Marketer at 2Score @alwoit04 Thank you very much for your feedback. I am happy you and your students find it useful. Let's see what 2013 edition brings:-) 1 year ago
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  • alwoit04 alwoit04 Thanks for your efforts in this area- I have used your outlines to help my students understand the rapid changing and exciting advances in sport and entertainment. I think what you've put together is a fantastic perspective, so thank you! 2 years ago
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  • tomjanca Tomas Janca, Sports Marketer at 2Score Hi there, thanks for the comment and info, didn't know about it. Props to E.ON, then! 2 years ago
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  • foxfactory foxfactory The Augmented Reality 'Virtual FA Cup' was actually done first by E.ON in May 2009. The later MCFC version was the exact same code/programme created by the same developers (Special Moves) only reskinned in 2011 to show blue ribbons instead of red ones. 2 years ago
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Game, Set, Fans: 10 Sports Marketing Trends for 2012 Game, Set, Fans: 10 Sports Marketing Trends for 2012 Presentation Transcript