Game, Set, Fans: 10 Sports Marketing Trends for 2012
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Game, Set, Fans: 10 Sports Marketing Trends for 2012

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Based on the best practices as observed in 2011, the following is a list of 10 sports marketing trends that are potentially to continue growing in 2012. ...

Based on the best practices as observed in 2011, the following is a list of 10 sports marketing trends that are potentially to continue growing in 2012.

Just like last year, while some trends are already knocking on the door of the mainstream, others are yet to be discovered by most of the sports brands.

All trends are carefully selected to reflect the most important changes in the industry in terms of fan experience, engagement, loyalty and eventually new revenue sources.

In 2011, we witnessed some very exciting and innovative campaigns that had an impact. Some new trendsetting sports brands emerged. Manchester City seems to be be gaining the edge in the digital communication as it earned four mentions in this trend report.

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http://loyalsticity.com 1773
http://www.sportbiz.cz 1184
http://www.yucezerey.com 1093
http://www.ativaesporte.com.br 888
http://www.linkedin.com 805
http://sportsbiz.tumblr.com 515
http://oldhatcreative.com 355
http://www.conseilsmarketing.com 241
http://www.digitalsportsummitsa.com 176
http://localhost 174
http://www.ativaesporte.com 160
http://sportads.tumblr.com 114
http://art-shock-31.blogspot.com 82
http://stevekojima.com 79
http://fwcs.edmodo.com 50
http://angelprofesorperez.blogspot.co.uk 44
http://managingmylife.wordpress.com 38
http://stevebarrett-barrettsblog.blogspot.com 36
http://www.stonepower.fr 33
http://a0.twimg.com 32
http://sportowyrynek.blogspot.com 26
https://twitter.com 26
http://themarketingteacher.com 25
http://www.socialmediafacts.net 24
http://us-w1.rockmelt.com 22
http://nextsport.posterous.com 20
http://art-shock-31.blogspot.com.es 19
http://flavors.me 19
http://art-shock-31.blogspot.mx 17
http://www.sportfyi.com 11
http://angelprofesorperez.blogspot.com 11
http://www.scoop.it 11
http://evalj5-cannondesign.jivesbs.com 11
http://feeds.feedburner.com 10
http://roniebahtiar.blogspot.com 9
http://www.twylah.com 8
http://moodle.ktu.lt 6
http://www.stevebarrett-barrettsblog.blogspot.com 6
http://www.paperblog.fr 6
http://pinterest.com 5
http://www.tumblr.com 4
http://faxo.com 4
http://pearlsofpricelesswisdom.wordpress.com 4
http://www.facebook.com 3
http://webcache.googleusercontent.com 3
http://www.nextsport.org 3
http://sxoliasimossays.blogspot.com 3
http://www.teachmelive.com 2
http://paper.li 2
http://mathitiskaidaskalos.blogspot.com 2
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Game, Set, Fans: 10 Sports Marketing Trends for 2012 Game, Set, Fans: 10 Sports Marketing Trends for 2012 Presentation Transcript

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