Game, Set, Fans: 10 Sports Marketing Trends for 2012

61,208 views
60,506 views

Published on

Based on the best practices as observed in 2011, the following is a list of 10 sports marketing trends that are potentially to continue growing in 2012.

Just like last year, while some trends are already knocking on the door of the mainstream, others are yet to be discovered by most of the sports brands.

All trends are carefully selected to reflect the most important changes in the industry in terms of fan experience, engagement, loyalty and eventually new revenue sources.

In 2011, we witnessed some very exciting and innovative campaigns that had an impact. Some new trendsetting sports brands emerged. Manchester City seems to be be gaining the edge in the digital communication as it earned four mentions in this trend report.

Published in: Sports
12 Comments
98 Likes
Statistics
Notes
  • Scholastic Year in Sports 2016 --- http://amzn.to/1ZgSSN3
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Bluetooth Headphones, HOPDAY Bluetooth Earbuds V4.1 Wireless Sports Headphones Sweatproof Running Gym Stereo Headsets Built-in Mic/APT-X for iPhone 6s 6s plus Galaxy S6 S5 and Android Phones --- http://amzn.to/1MvAEjz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nerf Sports Bash Ball (Navy) --- http://amzn.to/21BZ5mi
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @nikolause Hi Nikolaus, thank you very much, I appreciate it. Yes, indeed I cast predictions for 2013. Should be out by mid May. Hope you enjoy it! Tomas
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @bobcraw Hi Bob, thanks a million for your wonderful feedback. To answer your question, yes, around mid May I will be publishing the 2013 slideck. Hope it helps! Thanks again, Tomas
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
61,208
On SlideShare
0
From Embeds
0
Number of Embeds
8,656
Actions
Shares
0
Downloads
2,050
Comments
12
Likes
98
Embeds 0
No embeds

No notes for slide

Game, Set, Fans: 10 Sports Marketing Trends for 2012

  1. • kontakty

×