2008.5.29
Driving Higher Mobile Results with
Precision Targeting.
Location-based
Mobile Advertising

2008.5.29
About Cirius Technologies, Inc.
Mobile advertising network.
Founded in 2004 in Tokyo.
2 yrs+ of location-based advertising
experience in the Japanese market with
over 100 advertisers and publishers.
Launched new U.S. subsidiary in Oct. 2008.
-2-

2008.5.29
The Location-based Mobile Ad Platform
AdLocal is a location-based mobile
advertising service using GPS and Cell-IDs.
• For advertisers: AdLocal offers location-based mobile
advertising that is twice as effect as standard mobile
ads. Easy-to-use tools enable visual ‘drag & drop’
campaign creation.
• For publishers: AdLocal increases the ad inventory
value and can be implemented in < 15 minutes.
-3-

2008.5.29
Proven performance for advertisers
Non-Local Ads Local Ads
-Average CTR for 12 months from mid-2007 to mid-2008
-Comparison based on AdLocal ads with location vs. without location by publisher site
-4-

2008.5.29
How AdLocal Works – Restaurant Example
Financial
District $0.40 bid by store A
User
１
２
SOMA
*Example uses San Francisco’s
Financial District and SOMA.
$0.30 bid by store B

2008.5.29
Service for Advertisers
Create mobile ad campaigns to reach highly
targeted customers at just the right time.
Self-serve portal for ad
placement
Target by location,
range, day, and time.
Category and
demographic targeting
coming in April
Run text and banner
ads
-6-

2008.5.29
Service for Publishers
Run banner/text-link ads on apps or mobile sites
to monetize location-based content.

2008.5.29
Examples of Advertisers
Most successful categories of advertisers:
Food & Restaurant Local Jobs and Employment
Educational Institutions Beauty salons Car dealers
-8-

2008.5.29
Case Study 1 : Pinpointing Market Areas
Nissan (Infiniti) targeted their
ads to the areas near their
dealers.
Subway promoted
their franchisees.
Actual Screen Image
-9-

2008.5.29
Case Study 2: Demographic Profile By Area
After using
Before:
AdLocal:
$1,000/student
$300/student
tutor hired
tutor hired
Home tutoring company targeted
university campuses to hire student tutors.
Results came from higher-qualified
candidates
Removed less relevant, but more
expensive areas from targeting (eg:
downtown, suburbs)
- 10 -

2008.5.29
Ad Report - Example
Geo-Visual Reporting
Ad Impressions Clicks
(From Mar. 2008)
- 11 -

2008.5.29
Ad Report - Example
Mon Tue Wed Thu Fri Sat Sun
(Ad Impressions
from July 2008)
- 12 -

2008.5.29
Ad Report - Example
住宅地 都市部
Suburban Downtown
Ad imps
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
(Ad Impressions
Hours
from July 2008)
- 13 -