Sociodrama for public relations practice (chapter 8
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Sociodrama for public relations practice (chapter 8






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  • Language based approach to Public RelationsInteraction, Interpretive, and Cultural PerspectiveTheory uses in Public RelationsSpeeches, Press Releases, Brochures, Feature Stores, and more. Explores the question: How as social partisipants in society make meaning?2 Main Concepts in Sociodrama are Dramatism and Symbolic Interaction
  • Hugh Duncan is a sociologistMain focus is the drama in Human RelationshipsRelations=Form and SymbolsSherman, Blanchard, and Kagel=SociologistsSaw this theory most represented in a theatrical perspectiveFurther research on this theory in this perspective can be found from Professor Thomas J. Mickey’s BookSociodrama: An interpretive theory for the practice of Public Relations
  • Language, Motives, and ActionSystematic approach to understand human action and languageAnalysis of motives through actionsSymbolic Interaction relates to DramatismSociety Views the human world in an interpretive viewLanguage and symbols
  • Not only concerned with actions and conceptsHow people use words to define themselvesResponse or action through the dramatic process Sociodrama basedIdentity through CommunicationMovies, Radio, TV, Popular Press VS Art DramaStruggle of Good and Bad Principals in Social Order
  • Drama in the theory is expressed by Speech or WritingLanguage takes a dramatic metaphor Forms understanding, attitudes, and interpretation of the person, thing or eventRelate to each other through Speech or WritingAct, Scene, Actors, Means, and Purpose
  • Superiors, Inferiors, and EqualsPR Person reports to supervisor; write employee newsletter; serve clients effectivelyEach ranks in some form of HierarchySociodrama gives a certain kind of social order in a Hierarchal context
  • Actors in an organization make the decision regarding the message that is being sentRight message is very importantPR director, pr staffAttached meaning#1 in the marketNeed to get the job done
  • Audience paying close attention to the messageAttached meaning to the messageHear or ReadAudience way get a different meaning than what the Actor is trying to portrayNews Example
  • Larger social orderRelationships of the MessageInterpretation of the message being sent to outside receiversFamily, Friends, Neighborhoods, cities, countries, and more

Sociodrama for public relations practice (chapter 8 Presentation Transcript

  • 1. Tom Hurst
    Comm 337
    Sociodrama for Public Relations Practice (Chapter 8)
  • 2. What is Sociodrama?
    Language Based
    Theory Uses in PR
    Press Releases, Speeches, and more
    Questions the way of Meaning
    Dramatism and Symbolic Interaction
  • 3. What is Sociodrama? cont…
    Hugh Duncan
    Drama of Human Relationships
    Sherman, Blanchard, and Kagel (1995)
    Theory in a Theatrical Perspective
    “Sociodrama” by Thomas J. Mickey
  • 4. Concepts of Sociodrama
    Language, Motives, and action
    Symbolic Interaction
    Interpretive view of the world
  • 5. Concepts of Sociodrama cont…
    Words to define themselves
    Popular Press versus Art Drama
  • 6. Elements of the Drama
    Drama in Speech or Writing
    Five Dramatic Concepts
    Act, Scene, Actors, Means, Purpose
  • 7. Hierarchy
    Language expresses a certain Hierarchy
    Social Order
    Superiors, Inferiors, Equals
    Social Order in Hierarchy Context
  • 8. Three Levels of Sociodrama-Behind the Scenes
    Deciding the message
    Actors in an organization
    PR Director
    Attached Meaning
    Get the Job Done
  • 9. Three Levels of Sociodrama-On Stage
    Audience Listens to Message
    Audience Interpretation
    Audience versus Actors
  • 10. Three Levels of Sociodrama-Outside the Theatre
    Larger Social Order
    Message Sent to Outside Receivers
    Neighborhoods, Cities, Country, and others
  • 11. Sources
    Hansen-Horn, T. L., & Neff, B. D. (2008). Public Relations: From theory to practice. Boston, Ma: Pearson Education, Inc.
    Mickey, T. J. (1995). Sociodrama: An interpretive theory for the practice of Public Relations. Lanham, Maryland: University Press of America.