Identify ways in which e-commerce             might be appropriate for                  Lowry & Lewis Carrolls new        ...
What is e-commerce?                        The buying and selling of things over                        electronic net wor...
So how can it work in                         their new agency?                        FOR THEM                           ...
Hows about an example                         then?                        Guinness love the sound of Industrial Wonderlan...
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Tom Houser e-commerce presentation.

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Tom Houser e-commerce presentation.

  1. 1. Identify ways in which e-commerce might be appropriate for Lowry & Lewis Carrolls new agency... advised by Tom HouserThursday, 12 May 2011
  2. 2. What is e-commerce? The buying and selling of things over electronic net works But also paying, ser vicing, marketing, developing and delivering those things. The biggest net work for this is the WWWThursday, 12 May 2011
  3. 3. So how can it work in their new agency? FOR THEM FOR THEIR CLIENTS Many of the day to day processes within the The agency will also have to provide and enable agency will be done via e-commerce now; e-commerce ser vices for their clients; • Banking - sending and receiving payments • Outsourcing work through crowdsourcing websites like Wooshii - this electronic • Ordering - the ECD’s new batman comic from marketplace enables people to share their amazon.com but also mundane things like work and also get it commissioned and paid for. stationary all are bought via e-commerce sites using ser vices like Paypal • Building e-commerce into clients campaigns (more of this on the example slide next...) • The technologies we all use everyday - video conferencing, IM, email - these all facilitate e- • In prepping for pitches, or delivering work, e- commerce, allowing us to market the agency in commerce allows us to buy content (music, the digital sphere. images, documents) super fast.Thursday, 12 May 2011
  4. 4. Hows about an example then? Guinness love the sound of Industrial Wonderland, and ask them to pitch for a new product ‘Guinness to go’ - a new type of guinness in a plastic bottle for athletes... They could use e-commerce in the campaign by; • Creating virtual content that they could sell on Facebook or in Second Life - virtual bottles of Guinness to go... • Creating a super cool Guinness website which markets the product digitally and builds the brand. • Set up an online net work that lets different retailers talk to each other about the new product before launch.Thursday, 12 May 2011

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