This document contains a collection of over 100 quotes related to advertising, branding, media, ideas, new media, ambition, and more. Some key quotes include: - "Good ideas are not adopted automatically. They must be driven into practice with courageous patience." - "Adapt the technique to your idea, not your idea to the technique" - "It used to be that no brand manager at P&G ever got fired for recommending a 30-second TV spot" - "Peer production is the most powerful industrial force of our time" - "It’s quite fun to do the impossible"

1. Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It Collected & Visualised by Tom Himpe

2. On advertising

3. The definition of advertising: ‘You lie people to the truth’

4. We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn Andy Tarshis , A.C.Nielsen Company

5. Stop interrupting what people are interested in, and be what people are interested in

6. Advertising agencies may come up with the best brand ideas but big brand ideas are not always best expressed through advertising adliterate.com

7. Nike didn’t discover the power of advertising, they discovered the power of their own voice Dan Wieden

8. After the next nuclear holocaust there'll be cockroaches and ad people

9. On brand strategy

10. If you don’t have a strategy, any campaign can take you there

11. A good strategy should be concrete on the inside and chewing gum on the outside, not the other way around.

12. The business model of the digital age is one-word equity for brands, that word being the one word that a company wants associated with their brand Maurice Saatchi

13. Successful brands must work like a molecule; adding successive ideas into a chain of interesting innovations, many of which are not even seen as marketing John Grant, “The Brand Innovation Manifesto”

14. The more you understand something, the less interesting it is

15. You don't need to control the conversation to reap the benefits of the exposure Henry Jenkins

16. If you want to influence people's behaviour, give them something to copy

17. It’s not what advertising does with the consumer. It’s what the consumer does with advertising.

18. The key is to produce something that both pulls people together and gives them something to do Henry Jenkins

19. The less control a company has over its marketing message, the greater its credibility The Economist

20. If your only tool is a hammer, every problem looks like a nail Bernard Baruch

21. It is difficult to get a man to understand something when his salary depends upon his not understanding it Upton Sinclair

22. The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions neurologist Donald Galne

23. We use logic to prove and intuition to discover

24. If I can't picture it, I can't understand it Albert Einstein

25. Genius is in simplicity and specificity. Success is in consistency.

26. On ideas

27. Good ideas are not adopted automatically. They must be driven into practice with courageous patience. Admiral Rickover

28. Adapt the technique to your idea, not your idea to the technique Bill Bernbach

29. The idea is the company. Get employed by it and employ others who believe in it, defend it, develop it and deliver it.

30. By 2015, there will be no separate media and creative awards because there will be no distinction between ad agency creativity and media agency creativity Cliff Francis, P&G's manager of global media and communication, in Cannes 2005

31. On media

32. It used to be that no brand manager at P&G ever got fired for recommending a 30-second TV spot

33. It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few

34. We are a big marketer. We are not a mass marketer. M. Lawrence Light, McDonald’s chief marketing officer

35. Media organisations have learned how to buy sausage and bread for the cheapest price, they haven’t learned how to create great tasting hot-dogs

36. People don’t read ads. They read what interests them, and sometimes that happens to be an ad

37. We don't want 1.000 channels - we want the one we want to watch Nicholas Negroponte

38. As long as there are sofas, there'll be TV Contagious Magazine

39. On new media

40. Rule for bloggers: first thoughts, best thoughts

41. Widgets are the glue between people and the content they want

42. Traditional advertising is buying time, online is about creating time

43. Peer production is the most powerful industrial force of our time Chris Anderson

44. Instead of asking them to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce and to participate trendwatching.com

45. I think the real indicator will be when someone confesses that they cried at level 17 Steven Spielberg, on the fusion of games and film

46. Participating in conversations is not about crowdsourcing, it's about crowdmanaging

47. 5/50 rule: in 5 years time, 50% of all content will be consumer-generated The Podshow

48. We cannot allow the multiplicity of possibilities to drag us into complexity Kevin Roberts

49. People are replacing their trust in traditional authorities with trust in each other

50. On the future

51. The future is already here, it's just not evenly distributed William Gibson

52. We always overestimate what will change the next 2 years, and underestimate what will change the next 10 Bill Gates

53. The one fact about the future of which we can be certain is that it will be utterly fantastic Arthur C Clarke

54. [in the future] you will physically be inside the experience, which will surround you top, bottom, on all sides Steven Spielberg

55. On ambition

56. It’s quite fun to do the impossible Walt Disney

57. The problem is not that we aim too high and fail, but that we aim too low and succeed.

58. Stay hungry. Stay foolish Steve Jobs

59. I think that's the best thing in life: keeping busy Andy Warhol

60. On whatever

61. Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -and a lot of courage- to move in the opposite direction. Albert Einstein

62. If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

63. Actions speak louder than words

64. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change Charles Darwin

65. To rob a bank you need two things: a gun and a smile. A smile to convince and a gun to convince faster.

66. It’s nicer to join the pirates than to join the navy

67. An educated customer is better than an entertained customer, because they're already further down the chain.

68. If I had asked people what they wanted, I would’ve built a faster horse Henry Ford

69. The consumer is not a moron, it's your wife David Ogilvy

70. The greatest geniuses accomplish more by doing less

71. The subconscious needs time and space to roam

72. I make movies for the masses but I speak to them one by one Steven Spielberg

73. Kids, you tried your best and failed miserably. The lesson is, never try. Homer Simpson

74. It takes two people to lie. One to lie, and one to listen. Homer Simpson

75. Just because I don’t care, doesn’t mean I don’t understand. Homer Simpson

76. speak less, say more

77. Before you speak, make sure that what you say is better than silence

78. What you have to remember when building a mousetrap, is to leave room for the mouse

79. Any technology that is sufficiently advanced is indistinguishable from magic Arthur C. Clarke

80. fail fast, learn fast, fix fast