Enea Corporate

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Enea Corporate

  1. 1. Enea: World Leader in Telecom Software
  2. 2. <ul><li>Founded in 1968 </li></ul><ul><li>Publicly Traded </li></ul><ul><li>Annual Revenue: $100M </li></ul><ul><li>Embedded Software and Solutions for Telecommunications, Automotive and Life Sciences   </li></ul><ul><li>Global Market Leader in Telecom </li></ul><ul><ul><li>~50% share of new mobile phone market  </li></ul></ul><ul><ul><li>~50% share of wireless base station market   </li></ul></ul><ul><li>Global Operations: North America, Europe, and Asia  </li></ul><ul><li>+500 employees worldwide </li></ul><ul><li>Fastest Growing of the Major </li></ul><ul><li>Device Software players </li></ul>Enea at-a-Glance
  3. 3. The Embedded Technology Behind Leading Brands
  4. 4. The Global Revolution In Smart Device Technology <ul><li>Device Software Underpins Global Economy </li></ul><ul><li>“ Connected Mobility” the New Reality </li></ul><ul><li>“ Always On” Access Requires High Availability </li></ul><ul><li>Tools of Personal Productivity—Small, Portable </li></ul><ul><li>Demographic Shifts and Aging Population </li></ul><ul><li>Next Billion Consumers—Low Cost of Entry </li></ul><ul><li>The Era of “Smart Living” </li></ul>
  5. 5. The Device Software Market Today <ul><li>Devices More Pervasive </li></ul><ul><li>Complexity is Increasing </li></ul><ul><ul><li>Driven by content </li></ul></ul><ul><ul><li>Consolidation of functionality </li></ul></ul><ul><ul><li>Device connectivity </li></ul></ul><ul><ul><li>Management & Security </li></ul></ul>
  6. 6. Device Software Development Challenges <ul><li>Device Complexity </li></ul><ul><li>Increasing Device Connectivity </li></ul><ul><li>Time to Market Demands </li></ul><ul><li>Cost Pressures </li></ul>
  7. 7. Device Complexity <ul><li>Complexity driven by content </li></ul><ul><ul><li>Voice, video, data, etc. </li></ul></ul><ul><li>Consumer devices require more code </li></ul><ul><li>Increasing enterprise use </li></ul><ul><ul><li>Mission-critical applications </li></ul></ul>
  8. 8. Device Connectivity <ul><li>No longer standalone – everything interconnects </li></ul><ul><li>Enterprise acceptance </li></ul><ul><ul><li>Being more widely used in enterprise networks </li></ul></ul><ul><ul><li>and managed as an enterprise device </li></ul></ul>
  9. 9. Time to Market Demands <ul><li>Need to speed development to gain/maintain competitive advantage </li></ul><ul><li>Inefficient to own/write every OS function </li></ul><ul><ul><li>IP, SSL, etc. </li></ul></ul><ul><li>The value proposition is the application layer </li></ul>
  10. 10. Cost Pressures <ul><li>‘ More for Less’ the Consumer Mindset </li></ul><ul><li>Next Billion Consumers </li></ul><ul><li>Embedded = Invisible </li></ul>
  11. 11. The Hidden World Of Device Software <ul><li>Device software provides the functionality and content </li></ul><ul><li>Electronic content is growing exponentially </li></ul><ul><li>Mobile phones average 2 million lines of code – 10 million lines by 2010 </li></ul><ul><li>Automobiles average 35 million lines of code, 100 million lines by 2010 </li></ul><ul><li>The amount of code in a typical TV doubles every two years </li></ul>
  12. 12. Fierce Competition Puts Equipment Makers To Test <ul><li>Must constantly introduce new functionality </li></ul><ul><li>Must get new products and features to market faster </li></ul><ul><li>Must reduce cost </li></ul><ul><li>50 % of projects behind schedule by an average of four months </li></ul><ul><li>Qualified developers are scarce </li></ul><ul><li>Cost of software development is rising </li></ul>
  13. 13. A Perfect Storm <ul><li>Software 53% of telecom project costs </li></ul><ul><li>Software code is growing at +46% a year </li></ul><ul><li>Qualified software developers increasing at only 8% a year </li></ul><ul><li>Average developer can write only about 100 lines of code per day </li></ul><ul><li>World’s 600,000 developers cannot keep up </li></ul>
  14. 14. Negative Impact on Consumers <ul><li>Lost opportunity of new technology </li></ul><ul><li>High price of admission </li></ul><ul><li>Digital divide </li></ul><ul><li>Unreliable products </li></ul><ul><li>Security risks </li></ul>
  15. 15. A New Model <ul><li>Stop reinventing generic platform software from one project to the next </li></ul><ul><li>Reduce, Reuse and Recycle </li></ul><ul><li>De-emphasize proprietary in-house technology </li></ul><ul><li>Embrace open standards </li></ul><ul><li>Leverage commercial off-the-shelf software technology </li></ul><ul><li>Outsource a greater portion of their software development </li></ul>
  16. 16. A New Model <ul><li>Decouple platform software from application software </li></ul><ul><li>Purchase platform software off the shelf and focus on value-added applications </li></ul><ul><li>Utilize platform software that is reusable across multiple products and projects </li></ul><ul><li>Utilize standard interfaces that make platform software easier to integrate and able to support off-the-shelf technology from other suppliers </li></ul><ul><li>Utilize platform software that can be readily upgraded to support new features </li></ul>
  17. 17. Enea is taking the lead <ul><li>Working with equipment makers to define platform software requirements </li></ul><ul><li>Industry Unity: Define standards, best practices </li></ul><ul><li>Working with device software, silicon and tool vendors to foster multi-vendor interoperability </li></ul><ul><li>Creating modular, off-the-shelf platform software such as NASP </li></ul>
  18. 19. The Worldwide Revolution In Smart Device Technology <ul><li>Smart, connected devices are sweeping the world -- phones, PDAs, home entertainment systems, appliances, automobiles, etc. </li></ul><ul><li>Delivering PC functionality and triple play multimedia </li></ul><ul><li>End users have high expectations - Internet connected, personalized, mobile, always-on, wireless, broadband – incorporating wireless VoIP, IPTV, IMS, WiMAX, Bluetooth, Zigbee and other emerging technologies. </li></ul><ul><li>Billions of new consumers worldwide, including those in emerging countries like India and China. </li></ul>

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