The Art of Writing A Recruitment Plan

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In this presentation we will cover how to evaluate paid media and write a paid media strategy for recruiting talent.

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The Art of Writing A Recruitment Plan

  1. 1. the art of writing a RECRUITMENT plan
  2. 2. what we will cover... how to write a paid media plan to efficiently recruit professionals to join your department.
  3. 3. some BENEFITS OF paid advertising: you can save time, money and effort by piggy-backing on the efforts made by others to reach a targeted audience.
  4. 4. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  5. 5. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  6. 6. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  7. 7. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  8. 8. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  9. 9. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  10. 10. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  11. 11. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  12. 12. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  13. 13. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
  14. 14. but i’m going to focus on what works for most employers... online job postings.
  15. 15. but i’m going to focus on what works for most employers... online job postings.
  16. 16. now, LET’S find SOME GOOD ONLINE JOB BOARDS.
  17. 17. BEFORE YOU GET STARTED... understand your audience.
  18. 18. BEFORE YOU GET STARTED... understand your audience.
  19. 19. identify professional associations AND OTHER RESOURCES YOUR TARGET AUDIENCE MIGHT USE TO LOOK FOR THEIR DREAM JOB.
  20. 20. for just a few minutes i’m going to ask you to pretend that you are a psychiatrist.
  21. 21. so let’s start our search online.
  22. 22. why?
  23. 23. because that’s where people start.
  24. 24. but also ask employees in the targeted classification for their ideas as well.
  25. 25. make a list of media that reaches your audience.
  26. 26. score them for reach, cost, and how easy it was to find them online.
  27. 27. to determinE this, get their “media kit” or “rate card” from each vendor.
  28. 28. and if you can’t find this online, ask their advertising department for this.
  29. 29. most importantly: do other employers use these media outlets?
  30. 30. now rank each, and see if they fit in your recruitment budget.
  31. 31. next step, ask for a quote in writing.
  32. 32. aND Always ask for a 15% discount off any published rates.
  33. 33. why? because your department is acting as its own advertising agency.
  34. 34. now you can analyze your data, and recommend a recruitment plan.
  35. 35. here’s a nice bonus: I’m giving you a Starter-kit.
  36. 36. here’s a nice bonus: I’m giving you a Starter-kit.
  37. 37. AND IT LOOKS LIKE THIS...
  38. 38. I MADE THIS EXAMPLE FOR THE ENVIRONMENTAL SCIENTIST, but you can use THIS TEMPLATE for any classIFICATION.
  39. 39. I MADE THIS EXAMPLE FOR THE ENVIRONMENTAL SCIENTIST, but you can use THIS TEMPLATE for any classIFICATION.
  40. 40. the art of writing a RECRUITMENT plan
  41. 41. the art of writing a RECRUITMENT plan made easy
  42. 42. THANK YOU. questions? tom.gjerde@calhr.ca.gov linkedin.com/in/tomgjerde

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