• Like
Shepherding Change
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Shepherding Change


Shepherding Change is an interactive consultation tool disguised in the form of a virtual pet application for social networking sites.

Shepherding Change is an interactive consultation tool disguised in the form of a virtual pet application for social networking sites.

Published in Education , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Shepherding Change is a virtual pet application designed to encourage young people to get involved in local authority consultations. Tom Gaskin, Laura Payne, Jessica Linacre & Martin Webster
  • 2.
    • Policy Context
    • UK Local Authorities evolving into Place Shapers.
    • New ‘Duty to Involve’ local people in decisions.
    • Traditional consultation methods- tried and tested, but don’t reach younger generation.
    • It can be difficult to ensure all participants are kept informed of any action taken as a result of consultations.
  • 3.
    • Youth Participation in Local Authority Decision-making
    • Promoted in law and policy guidance- Every child has a right to be involved in decisions that affect them.
    • Local authorities need to move into the realms of ‘new media’- Internet- SNS.
    • Young people regularly use social networking sites.
  • 4.
    • Objectives
    • Significantly increase numbers of young people involved in local authority consultations.
    • Deepen and strengthen relationships with the consultation process and with those involved.
    • Improve the quality of youth involvement in consultation.
    • Improve services provided for young people.
    • Increase youth interest in local democracy.
  • 5. Image: /www.flickr.com/photos/mrspiggy/3180658559/ Remember these?
  • 6. Imagine having one on your SNS profile
  • 7.  
  • 8. Make your sheep happy Tell us what you think about: School dinners Shop
  • 9. Questionnaire How would you rate your school dinners? Bad Good Shop
  • 10. Thanks! Your sheep is much happier and you’ve won 5 coins! We will let you know the final results soon. Shop
  • 11. Sheep Shop = 5 Shop
  • 12. Shop Looking smooth! Thank you for visiting the shop! You can earn more coins by telling a friend to use this application. Click here
  • 13. Did you know there is a free night club for under 18s? Find out more details here! Shop
  • 14.
    • Shepherding Change
    • Fun, interactive and entertaining.
    • Aims to transform young people’s involvement in the consultation process.
    • To make it meaningful and engaging.
  • 15.
    • Do:
    • Have a play!
    • ‘ Think outside of the box’
    • Think about your audience and how they currently use SNS and applications.
    • Think about the barriers to participation in current provision.
    • Think about your user’s journey - will they engage? Will they enjoy it? Will they keep using it?
  • 16.
    • Don’t:
    • Underestimate the time and resources required to develop an application.
    • See it as a replacement for current methods, see it as a supplement.
    • Separate yourself from the user / stakeholder, just because you understand it, it doesn’t mean others will!
    • Make it too complicated!
    • Forget it is supposed to be fun!
  • 17. Contact Us Tom Gaskin tom. [email_address] . gov . uk 01603 485999 (opt.3) @tomgaskin Laura Payne laura . [email_address] . gov . uk