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Shepherding Change

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Shepherding Change is an interactive consultation tool disguised in the form of a virtual pet application for social networking sites.

Shepherding Change is an interactive consultation tool disguised in the form of a virtual pet application for social networking sites.

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  • 1. Shepherding Change is a virtual pet application designed to encourage young people to get involved in local authority consultations. Tom Gaskin, Laura Payne, Jessica Linacre & Martin Webster
  • 2.
    • Policy Context
    • UK Local Authorities evolving into Place Shapers.
    • New ‘Duty to Involve’ local people in decisions.
    • Traditional consultation methods- tried and tested, but don’t reach younger generation.
    • It can be difficult to ensure all participants are kept informed of any action taken as a result of consultations.
  • 3.
    • Youth Participation in Local Authority Decision-making
    • Promoted in law and policy guidance- Every child has a right to be involved in decisions that affect them.
    • Local authorities need to move into the realms of ‘new media’- Internet- SNS.
    • Young people regularly use social networking sites.
  • 4.
    • Objectives
    • Significantly increase numbers of young people involved in local authority consultations.
    • Deepen and strengthen relationships with the consultation process and with those involved.
    • Improve the quality of youth involvement in consultation.
    • Improve services provided for young people.
    • Increase youth interest in local democracy.
  • 5. Image: /www.flickr.com/photos/mrspiggy/3180658559/ Remember these?
  • 6. Imagine having one on your SNS profile
  • 7.  
  • 8. Make your sheep happy Tell us what you think about: School dinners Shop
  • 9. Questionnaire How would you rate your school dinners? Bad Good Shop
  • 10. Thanks! Your sheep is much happier and you’ve won 5 coins! We will let you know the final results soon. Shop
  • 11. Sheep Shop = 5 Shop
  • 12. Shop Looking smooth! Thank you for visiting the shop! You can earn more coins by telling a friend to use this application. Click here
  • 13. Did you know there is a free night club for under 18s? Find out more details here! Shop
  • 14.
    • Shepherding Change
    • Fun, interactive and entertaining.
    • Aims to transform young people’s involvement in the consultation process.
    • To make it meaningful and engaging.
  • 15.
    • Do:
    • Have a play!
    • ‘ Think outside of the box’
    • Think about your audience and how they currently use SNS and applications.
    • Think about the barriers to participation in current provision.
    • Think about your user’s journey - will they engage? Will they enjoy it? Will they keep using it?
  • 16.
    • Don’t:
    • Underestimate the time and resources required to develop an application.
    • See it as a replacement for current methods, see it as a supplement.
    • Separate yourself from the user / stakeholder, just because you understand it, it doesn’t mean others will!
    • Make it too complicated!
    • Forget it is supposed to be fun!
  • 17. Contact Us Tom Gaskin tom. [email_address] . gov . uk 01603 485999 (opt.3) @tomgaskin Laura Payne laura . [email_address] . gov . uk