Networked Neighbourhoods

237
-1

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
237
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Networked Neighbourhoods

  1. 1. www.countingcows.co.uk Networked Neighbourhoods
  2. 2. What is a Neighbourhood website? <ul><li>Site established and run by local residents </li></ul><ul><li>Content relates to local issues or interests </li></ul><ul><li>Open to discussion and contributions from anyone in the area or with an interest in the area </li></ul>www.countingcows.co.uk
  3. 3. <ul><li>Various shapes and sizes (a single street to a neighbourhood, ward or postcode area) </li></ul><ul><li>Various platforms (Facebook, Ning, Wordpress) </li></ul>www.countingcows.co.uk
  4. 4. Riverside Heights, Norwich (Profile)
  5. 5. Paper Mill Yard, Norwich (Group)
  6. 6. Wherry, Norwich (Profile)
  7. 7. Wherry, Norwich (Page)
  8. 8. South Norwich (Blog)
  9. 9. Brockley Central (Blog)
  10. 10. East Dulwich (Forum)
  11. 11. Harringay (Custom site)
  12. 12. Facebook page Coventry (Page)
  13. 13. Over 16,000 people like this
  14. 14. How are they used? <ul><li>Raising concerns and exploring solutions </li></ul><ul><li>Scrutinising public decisions </li></ul><ul><li>Calling organisations to account </li></ul><ul><li>Broadcasting and correcting misinformation </li></ul><ul><li>Volunteering to take action </li></ul>www.countingcows.co.uk
  15. 15. What difference do they make? <ul><li>Enhance the sense of belonging, democratic influence, neighbourliness and involvement in local area </li></ul><ul><li>42% met someone in their neighbourhood as direct consequence of using a community website </li></ul>www.countingcows.co.uk
  16. 16. <ul><li>Three quarters felt participation on a community site had had a positive effect on whether or not people pulled together to make improvements </li></ul><ul><li>95% feel more informed about their neighbourhood </li></ul><ul><li>68% felt a little more or much more able to influence decisions locally </li></ul>www.countingcows.co.uk
  17. 17. Opportunities for Social Landlords <ul><li>Residents claim more positive attitudes towards public agencies where representatives of those agencies are engaging online </li></ul>www.countingcows.co.uk
  18. 18. Models of involvement <ul><li>Resident created and managed site </li></ul><ul><li>Social Landlord created and managed site </li></ul><ul><li>Resident and Social Landlord created and manage site </li></ul>www.countingcows.co.uk
  19. 19. Why a Facebook page? <ul><li>We know residents use Facebook </li></ul><ul><li>We know residents want to engage via Facebook </li></ul><ul><li>It’s easy and free to use </li></ul>www.countingcows.co.uk
  20. 20. Engaging residents <ul><li>Work with small group to establish page </li></ul><ul><li>Local promotion – share resources </li></ul><ul><li>Skill development – Photograpy, Social Reporting etc </li></ul><ul><li>Good news stories </li></ul>www.countingcows.co.uk
  21. 21. Top tips <ul><li>Be patient </li></ul><ul><li>Add regular content </li></ul><ul><li>Engaged fans will help spread the word </li></ul><ul><li>Automated content is a turn off </li></ul><ul><li>Treat fans like individuals </li></ul><ul><li>Deal with customer satisfaction issues </li></ul><ul><li>Manage your users and content </li></ul>www.countingcows.co.uk
  22. 22. References <ul><li>How to manage a Facebook page, B2B Marketing Online, http://www.b2bm.biz/Features/Best-Practice/?articleId=39092 </li></ul><ul><li>The Online Neighbourhood Network Study 2010, The Networked Neighbourhoods Group, http://networkedneighbourhoods.com/?p=522 </li></ul>www.countingcows.co.uk
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×