Hannah Rudman                1
@hannahrudman
@hannahrudman
http://getambition.com
http://www.livestream.com/envirodigital
Digital Britain, Digital Natives       Hannah Rudman: IMD07102
Business/economy paradigm shift:                                from push…hannah@hannahrudman.com
…to pull                                     Amazon.co.uk                                      - a network                ...
Floppy Drive
Old PC
Nokia Phone
Ethernet Cable
MS Tech Day
Plastic Logic
iPod Touch
Sight Restoration
Atomic Storage
Atomic Storage
Biointerface
Where are we at?Microtrends     1-3 years     Fashion, fads,                              technology                      ...
Where are we at?Microtrends     1-3 years     Fashion, fads,                              technology                      ...
Where are we at?Microtrends     1-3 years     Fashion, fads,                              technology                      ...
Where are we at?Microtrends     1-3 years     Fashion, fads,                              technology                      ...
Slide courtesy of TEAM Tourism
Slide courtesy of TEAM Tourism
>mobile sales
http://www.number10.gov.uk
Digital Britian:         Broadband• 2mbps minimum speed service obligation  to telcos• £530m plus...• Next-gen committment...
Current	  infrastructure	  overview• 99%	  Scotland	  has	  geographical	  2G	  coverage• 41%	  Scotland	  has	  geographi...
Issues• Wifi	  or	  3Gmobile	  coverage	  needed	  for	  locaAon	  &	    digital/m-­‐services	  not	  seamless.	  • Many	  ...
Digital Britain:       Broadcasting• DAB switch over 2015• BBC/C4 must change to be public service  content partners• Chan...
Digital Britain: Intellectual Property• Framework to encourage legal downloads• OfCom charged with reducing piracy -  thro...
Digital Britian:         & the rest• Tax breaks for “culturally British video  games”• New games regulation• Investment: £...
What data do you havethat can be explored?
Get Thinking!• Does Britain being more digital make  Britain more democratic?
http://delicious.com/     hanrudman/IMD07102Digi_Britain
Digital Natives• http://delicious.com/hanrudman/  IMD07102Digi_native
Digital natives/migrants
Growing up at different times =different understandings of where we’re at
Growing up at different times =different understandings of where we’re at
Digital Natives: share      differently
Get Thinking:• How did Tom and I share stuff or say stuff  to a wider group of people without digital  tools?
How do you share?
Homo-Interneticus
Digital Natives: presentthemselves differently•   (Marshall McLuhan - The   •   “Facebook is all fur coat    Medium is the...
lifecaching
Digital Natives:participate differently
Digital Natives: doculture differently
Trailer      Text
Trailer      Text
Trailer      Text
New World Centre’s wallcast
Digital natives: get UIs      differently•   Green screen TUI•   Windows GUI•   ...becoming•   NUI
Get Thinking• The benefits of being  a digital native?• The downsides?• What issues might  emerge in the  workplace for dig...
Digital Natives• http://delicious.com/hanrudman/  IMD07102Digi_native
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
Being Digital - Digital Britain / Digital Natives
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Being Digital - Digital Britain / Digital Natives

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A lecture on Digital Britain and Digital Natives for IMD07102 Being Digital at Edinburgh Napier University.

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Being Digital - Digital Britain / Digital Natives

  1. 1. Hannah Rudman 1
  2. 2. @hannahrudman
  3. 3. @hannahrudman
  4. 4. http://getambition.com
  5. 5. http://www.livestream.com/envirodigital
  6. 6. Digital Britain, Digital Natives Hannah Rudman: IMD07102
  7. 7. Business/economy paradigm shift: from push…hannah@hannahrudman.com
  8. 8. …to pull Amazon.co.uk - a network businesshannah@hannahrudman.com
  9. 9. Floppy Drive
  10. 10. Old PC
  11. 11. Nokia Phone
  12. 12. Ethernet Cable
  13. 13. MS Tech Day
  14. 14. Plastic Logic
  15. 15. iPod Touch
  16. 16. Sight Restoration
  17. 17. Atomic Storage
  18. 18. Atomic Storage
  19. 19. Biointerface
  20. 20. Where are we at?Microtrends 1-3 years Fashion, fads, technology devices/ platformsMacrotrends 5-15 years Business cycles, technologies impacting socio/ cultural/ economic behavioursMegatrends 15-50 years Societal shifts, industrial shiftsGigatrends 50+ years New Societies
  21. 21. Where are we at?Microtrends 1-3 years Fashion, fads, technology devices/ platformsMacrotrends 5-15 years Business cycles, technologies impacting socio/ cultural/ economic behavioursMegatrends 15-50 years Societal shifts, industrial shiftsGigatrends 50+ years New Societies
  22. 22. Where are we at?Microtrends 1-3 years Fashion, fads, technology devices/ platformsMacrotrends 5-15 years Business cycles, technologies impacting socio/ cultural/ economic behavioursMegatrends 15-50 years Societal shifts, industrial shiftsGigatrends 50+ years New Societies
  23. 23. Where are we at?Microtrends 1-3 years Fashion, fads, technology devices/ platformsMacrotrends 5-15 years Business cycles, technologies impacting socio/ cultural/ economic behavioursMegatrends 15-50 years Societal shifts, industrial shiftsGigatrends 50+ years New Societies
  24. 24. Slide courtesy of TEAM Tourism
  25. 25. Slide courtesy of TEAM Tourism
  26. 26. >mobile sales
  27. 27. http://www.number10.gov.uk
  28. 28. Digital Britian: Broadband• 2mbps minimum speed service obligation to telcos• £530m plus...• Next-gen committment: £Next Generation Fund£ will part-subsidise• Govt services analogue switch-off• Mobile upgrade: building networks capable of 50Mbps
  29. 29. Current  infrastructure  overview• 99%  Scotland  has  geographical  2G  coverage• 41%  Scotland  has  geographical  3G  coverage.• 87%  Scotland’s  populaAon  live  in  an  area  with   90%  3G  coverage• 450  BT  Openzone  Wifi  hotspots  in  Scotland,  that   visitors  can  access  if  their  ISP  is  a  member  of   Wireless  Broadband  Alliance• 4G  should  increase  m-­‐bandwidth  &  eliminate   “not-­‐spots”  for  95%  populaAon 39
  30. 30. Issues• Wifi  or  3Gmobile  coverage  needed  for  locaAon  &   digital/m-­‐services  not  seamless.  • Many  “not  spots”,  even  in  ciAes• Broadband  -­‐  The  REACH  PROBLEM 40
  31. 31. Digital Britain: Broadcasting• DAB switch over 2015• BBC/C4 must change to be public service content partners• Channel 3 to be opened up to independently-financed news consortia
  32. 32. Digital Britain: Intellectual Property• Framework to encourage legal downloads• OfCom charged with reducing piracy - through criminal law, not civil law• No 3 strikes
  33. 33. Digital Britian: & the rest• Tax breaks for “culturally British video games”• New games regulation• Investment: £120m in a Digital Economy Programme• Education: Pupils to get 5hrs ICT training per week, delivered by professionals in the the cultural & creative sectors.
  34. 34. What data do you havethat can be explored?
  35. 35. Get Thinking!• Does Britain being more digital make Britain more democratic?
  36. 36. http://delicious.com/ hanrudman/IMD07102Digi_Britain
  37. 37. Digital Natives• http://delicious.com/hanrudman/ IMD07102Digi_native
  38. 38. Digital natives/migrants
  39. 39. Growing up at different times =different understandings of where we’re at
  40. 40. Growing up at different times =different understandings of where we’re at
  41. 41. Digital Natives: share differently
  42. 42. Get Thinking:• How did Tom and I share stuff or say stuff to a wider group of people without digital tools?
  43. 43. How do you share?
  44. 44. Homo-Interneticus
  45. 45. Digital Natives: presentthemselves differently• (Marshall McLuhan - The • “Facebook is all fur coat Medium is the Message: and no Flickrs” later this term with Tom)
  46. 46. lifecaching
  47. 47. Digital Natives:participate differently
  48. 48. Digital Natives: doculture differently
  49. 49. Trailer Text
  50. 50. Trailer Text
  51. 51. Trailer Text
  52. 52. New World Centre’s wallcast
  53. 53. Digital natives: get UIs differently• Green screen TUI• Windows GUI• ...becoming• NUI
  54. 54. Get Thinking• The benefits of being a digital native?• The downsides?• What issues might emerge in the workplace for digital natives?
  55. 55. Digital Natives• http://delicious.com/hanrudman/ IMD07102Digi_native
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