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Marketing your website the right way
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Marketing your website the right way

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  • 1. marketing your website the right way
  • 2. Paid flickr.com/photos/mit-libraries/3423329321 Earned flickr.com/photos/havovubu/3728604649
  • 3. Impress o o o o o first impression emotional branding mobile (responsive) intuitive fast loading flickr.com/photos/kdenmanphotography/5826208893
  • 4. Attract o o o o remarkable content brand as a publisher blog multimedia (video, photos) flickr.com/photos/levien66/3700255225
  • 5. Promote o search engine optimization o social media o email flickr.com/photos/theparadigmshifter/470341923
  • 6. Engage o o o o o facilitate linking social sharing commenting subscribing ratings, favorites, categorizing… flickr.com/photos/sietemedia/5988677543
  • 7. Convert o o o o webforms landing pages calls to actions premium offers flickr.com/photos/carbonnyc/2536480334
  • 8. Nurture/Retain o marketing automation o content digests o updates/offers/newsletters flickr.com/photos/bluestardrop/2825193065
  • 9. Improve o o o o kaizen analytics goals & events scores & objectives flickr.com/photos/dvids/7112879347
  • 10. Demo flickr.com/photos/zigazou76/3622235298
  • 11. thank you! Tom McCracken LevelTen Interactive Director Phone: 214.887.8586 Email: tom@leveltendesign.com Twitter: @levelten_tom Blog: leveltendesign.com/blog/tom LinkedIn: linkedin.com/in/tommccracken