How to be a social media player<br />02.16.10<br />[MM.DD..YY]<br />[PRESENTER]<br />photo by: flickr.com/photos/mrhappy8<...
he was a player<br />Thomas J. Peters<br />1942 – whenever<br />He was a Player<br />Not he got rich. Not he became famous...
social media for fun and profit<br />Where do I go<br />What are the first steps once I get there<br />How do I act<br />p...
netiquette<br /><ul><li>Be yourself
You have two ears and one mouth. You should listen more than you speak
Do unto others as you would have them do unto you</li></ul>flickr.com/photos/katieharbath<br />
more human<br />1. Be human<br />2. Be one of us<br />3. Be trusted<br />4. Be a game changer<br />flickr.com/photos/bensu...
the trusted advisor<br />
be unequal<br />All things being equal, people will do business with a friend; all things being unequal, people will still...
flickr.com/photos/dougbelshaw/4016886839/<br />
Facebook<br />Uses<br /><ul><li>Connecting with old friends
Socializing
Fan Pages & Groups
Events</li></ul>Getting started<br />Register<br /><ul><li>Setup profile</li></ul>Search for old friends and friend them<b...
Meetup<br />Uses<br /><ul><li>Finding local events with like minded individuals
Running an interest group</li></ul>Getting started<br />Register<br /><ul><li>Setup profile
Input your interests</li></ul>Join groups<br />Attend meetups<br />
Blogging<br />Uses<br /><ul><li>Journal about your life, interest or profession
Personal brand
Join the blogosphere</li></ul>Getting started<br />Register for free solutions (WordPress.com, Blogger.com)               ...
Twitter<br />Uses<br /><ul><li>Random socializing
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How to be a social media player

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He was a player.

Not because he became rich. Not because he became famous. Not even because he got things right. Rather, he played the game. In other words, he didn't sit on the sidelines. He didn't waste time watching the world go by as it was undergoing the most profound shift of basic premises in recent history.

Tom Peters (describing his own desired epitaph)
- World renown business author and strategy guru

Join us as we explore how to be a player in the Social Media revolution. In this session we will discuss:

* Social media strategies and how not to get burned by Netiquite

* A survey of vital tools and sites to help you more quickly leverage the power of social

* Actionable first steps for building your social presence

Attendees will leave equipped with the fundamentals to get you off the bench and start playing for fun and profit.

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  • Show of hands, who here is heard of the book In Search of Excellence.
  • Like many things in life, I find the hardest part of social media for most people are those first steps to get us off the bench and onto the playing field.
  • I have a confession. I actually spent years training under social media coach. Her name was grace. Or more affectionately I called her mom. She taught me everything I needed to know about the netiquette.
  • In other words: Be more human. Beyond being human,
  • Trust equation
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  • How to be a social media player

    1. 1. How to be a social media player<br />02.16.10<br />[MM.DD..YY]<br />[PRESENTER]<br />photo by: flickr.com/photos/mrhappy8<br />Twitter: @levelten_tom | hashtag: #accretive<br />
    2. 2. he was a player<br />Thomas J. Peters<br />1942 – whenever<br />He was a Player<br />Not he got rich. Not he became famous. Not even he got things right. Rather, he was a player. In other words, he did not sit on the sidelines and watch the world go by as it was undergoing the most profound shift of basic premises in the last several hundred years, if not the last thousand or so years.<br />- Tom Peters<br />
    3. 3. social media for fun and profit<br />Where do I go<br />What are the first steps once I get there<br />How do I act<br />photo by: flickr.com/photos/mrhappy8<br />
    4. 4. netiquette<br /><ul><li>Be yourself
    5. 5. You have two ears and one mouth. You should listen more than you speak
    6. 6. Do unto others as you would have them do unto you</li></ul>flickr.com/photos/katieharbath<br />
    7. 7. more human<br />1. Be human<br />2. Be one of us<br />3. Be trusted<br />4. Be a game changer<br />flickr.com/photos/bensutherland/2273567157<br />
    8. 8. the trusted advisor<br />
    9. 9. be unequal<br />All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.<br /><ul><li>Mark Mccormack</li></ul>founder IMG<br />flickr.com/photos/taminator/21830142<br />
    10. 10. flickr.com/photos/dougbelshaw/4016886839/<br />
    11. 11. Facebook<br />Uses<br /><ul><li>Connecting with old friends
    12. 12. Socializing
    13. 13. Fan Pages & Groups
    14. 14. Events</li></ul>Getting started<br />Register<br /><ul><li>Setup profile</li></ul>Search for old friends and friend them<br />Join groups<br />
    15. 15. Meetup<br />Uses<br /><ul><li>Finding local events with like minded individuals
    16. 16. Running an interest group</li></ul>Getting started<br />Register<br /><ul><li>Setup profile
    17. 17. Input your interests</li></ul>Join groups<br />Attend meetups<br />
    18. 18. Blogging<br />Uses<br /><ul><li>Journal about your life, interest or profession
    19. 19. Personal brand
    20. 20. Join the blogosphere</li></ul>Getting started<br />Register for free solutions (WordPress.com, Blogger.com) or Setup hosted platform (WordPress, TextPad, Drupal)<br />Pick a good name<br />Read other blogs and comment<br />Write posts on your blog<br />
    21. 21. Twitter<br />Uses<br /><ul><li>Random socializing
    22. 22. Light weight networking
    23. 23. Crowdsourcing
    24. 24. Quick news
    25. 25. Education
    26. 26. Brand monitoring</li></ul>Getting started<br />Register<br />Setup bio & link<br />Download TweetDeck<br />Search on interest. (TweetDeck & twellow.com)<br />Follow people<br />Tweet<br />
    27. 27. YouTube<br />Uses<br /><ul><li>Personal video
    28. 28. Video blogging
    29. 29. Team videos
    30. 30. Viral videos
    31. 31. Thought leadership video
    32. 32. Commercials</li></ul>Getting started<br />Register<br />Survey videos<br />Record a video (camcorder or mobile phone)<br />Upload<br /><ul><li>Shozu or Pixelpipe for mobile</li></li></ul><li>Flickr<br />Uses<br /><ul><li>Personal photos
    33. 33. Professional photos
    34. 34. Team photos
    35. 35. Event photos</li></ul>Getting started<br />Register<br />Take photos (digital camera or mobile phone)<br />Upload<br /><ul><li>Shozu or Pixelpipe for mobile</li></ul>Include good description and tags<br />
    36. 36. Others<br /><ul><li>SlideShare – place to share presentation slides
    37. 37. Ustream – free live video streaming
    38. 38. FourSquare – checkin game
    39. 39. Yelp – places and business reviews
    40. 40. Posterous – Social aggregation
    41. 41. Ning – create your own social network</li></li></ul><li>LinkedIn<br />Uses<br /><ul><li>Business networking
    42. 42. Finding like minded individuals
    43. 43. Thought leadership
    44. 44. Job searching</li></ul>Elements<br /><ul><li>Profile
    45. 45. Connections
    46. 46. Groups
    47. 47. Events
    48. 48. Answers
    49. 49. Jobs
    50. 50. Applications</li></li></ul><li>LinkedIn<br />Getting started<br />Register<br />Follow profile completion steps<br />Find colleagues and request connections with them<br />Use add connections tools<br />Give recommendations<br />Find groups to join<br />Comment on group posts<br />Post a question on Answers<br />Answer questions<br />
    51. 51. LinkedIn<br />Hints<br /><ul><li>Do not let your profile get out of date
    52. 52. Joining groups allow you to connect with group members
    53. 53. Ask for recommendations
    54. 54. Establish expertise with answers and keywords in profile
    55. 55. Integrate other social posts</li></li></ul><li>Tips<br /><ul><li>Namespacing
    56. 56. Groups for businesses
    57. 57. Single profile picture
    58. 58. Cross integration
    59. 59. Put social contact info on business cards
    60. 60. Social listeners (Google reader)
    61. 61. Mobile apps</li></ul>flickr.com/photos/stevendepolo/3377332163<br />
    62. 62. Cheat Sheets & Guides<br />Download a series of free social media cheat sheets <br />and marketing guides at:<br />leveltendesign.com/marketing-guides<br />Includes:<br /><ul><li>Twitter Cheat Sheet
    63. 63. Facebook Cheat Sheet
    64. 64. LinkedIn Cheat Sheet
    65. 65. Using Twitter for Business
    66. 66. 30 Principles of Strategic Online Marketing</li></li></ul><li>Thank you<br />Tom McCracken<br />LevelTen Interactive<br />Director<br />Phone: 214.887.8586<br />Website: leveltendesign.com<br />Email: tom@leveltendesign.com<br />Twitter: @levelten_tom<br />Blog: leveltendesign.com/blog/tom<br />Lifestream: tommccracken.com<br />LinkedIn: linkedin.com/in/tommccracken<br />
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