Your SlideShare is downloading. ×
0
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Digital Thinking on Retail - keynote Interzoo Summit
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital Thinking on Retail - keynote Interzoo Summit

4,217

Published on

A presentation on how digital is transforming the rules of retail and how we should rethink marketing, advertising and campaigning.

A presentation on how digital is transforming the rules of retail and how we should rethink marketing, advertising and campaigning.

Published in: Retail, Business, Design
2 Comments
33 Likes
Statistics
Notes
  • Happy Birthday ! Have a cool day.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • just before I looked at the receipt which had said $8866 , I be certain …that…my brothers friend was realey erning money parttime online. . there brothers friend has done this for only about seven months and resantly repayed the mortgage on their place and bourt a great Mazda MX-5 . go now……..www.JOBS505.Com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
4,217
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
111
Comments
2
Likes
33
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. DIGITALDISRUPTION INRETAILDesigningretailinthedigitalera
  • 2. THESALESFUNNELISDEAD Digitalisarevolutioninbuyingbehavior,notinmedia
  • 3. THEBIGGESTDIGITALDISRUPTIONINRETAIL is note-commerceassuch,butwindowshoppingandsame-daydelivery
  • 4. AMAZONISALREADYINPETFOOD, ZALANDOWILLCONSIDERIT Amazonoutperformseveryoneonprice,digitalfootprintandcustomerservice (ReadthisMcKinseyRadarfortheE-commercemarket)
  • 5. DISRUPTIVEBUSINESSMODELS Themakermovementistoproductionwhat bloggingwastothepublishingindustry
  • 6. CURATIONOFUNIQUEPRODUCTS Curationisthenewflashsale
  • 7. DISRUPTIONINTHESERVICEINDUSTRY byunlockingtheincrediblepotentialofconnectedpeople
  • 8. RETAILERS DISRUPTMEDIA HiredtopeditorialteamfromHarper’sBazaar 1million+Facebookfans 328.000followersonInstagram 1,78milliondownloadsfortheapps ! Contentbuildstheaudience Verydiversecontactstrategy Incrediblepersuasivedesign
  • 9. DIGITALRETAILISALLABOUTCONVERSION Everydigitalplayerisobsessedwith convertingreachintocontactandcontactintosales
  • 10. WHATTHISMEANSFOR ADVERTISING,BRANDING ANDCAMPAIGNING
  • 11. IT’SNOTTHEWEBSITE,IT’STHEOBJECT 90%ofallshoppingishappeningoutsidethewebsite.
  • 12. (Reed’s law) STUMBLINGISTHENEWSEARCHING sophotographyanddesignismoreimportantthanever
  • 13. (Reed’s law) STUMBLINGISTHENEWSEARCHING sophotographyanddesignismoreimportantthanever
  • 14. SUPERMARKETMODEL VSRETAILMODEL Mostwebshopsfailtostepoutside thesupermarketparadigm
  • 15. BUILDCONVERSATIONINTOTHEPRODUCT
 Designforexcitementandforsharing
  • 16. BEHAVIORISTHENEWBRANDING andfiltersarethenewbrandbuilding
  • 17. (Reed’s law) WHATIFTHEDEALISTHENEWNORM? Designforuncomparability
  • 18. TACTICSISTHENEWCREATIVE
  • 19. GETMANIACALABOUTPERSUASIONDESIGN Peoplecanonlyunderstandrelativevalue,notabsolute. Anchoringispropablythemostevilforceintodayseconomics(e.g.McDonalds2.3millionclaim)
  • 20. DESIGNISSTRATEGY Everyletter,everye-mail,everywebsiteistheonlyinterfacethroughwhich
 customerstouchuponthestrategy.Strategiststendtoundervaluethis.
  • 21. DISRUPTINGTHEINTERNETOFWITHTHINGS VS Link
  • 22. BUSINESSMODELS FORTHENETWORKEDWORLD www.Paybacksweater.com BaconSprinkelsonKickstarter
  • 23. “THENEXTREVOLUTIONWILLBEPSYCHOLOGICAL, NOTTECHNOLOGICAL” RorySutherland,TedxAmsterdam
  • 24. THREEAREAS YOUNEEDTO MASTERTODAY
  • 25. 1.BEHAVIORALDESIGN Behavioraleconomics,persuasiondesign,…
  • 26. http://codingconduct.cc/Don-t-Play-Games-With-Me http://www.slideshare.net/dings/pawned-gamification-and-its-discontents http://www.youtube.com/watch?v=6Hafzkwdwho (Dutch) When a game designer looks at a music academy, he sees a broken game design. Compare that to Guitar Hero. 2.GAMEDESIGN Gamedesignisnotaboutfun.It’saboutdesigningbehavioranddesigning interestingchoices(SebastianDeterding)
  • 27. Executingthestrategyandachievingfailure versusexperimenting,optimizinganddiscoveringthebusinessmodel “What differentiates digital thinking CMOs from their analog colleagues 
 is aggressive experimentation” sue.am/18VGURy 3.LEANSTART-UP
  • 28. Howdoyoudo? tom@sueamsterdam.com 0655360771

×