DIGITALDISRUPTION
INRETAILDesigningretailinthedigitalera
THESALESFUNNELISDEAD
Digitalisarevolutioninbuyingbehavior,notinmedia
THEBIGGESTDIGITALDISRUPTIONINRETAIL
is note-commerceassuch,butwindowshoppingandsame-daydelivery
AMAZONISALREADYINPETFOOD,
ZALANDOWILLCONSIDERIT
Amazonoutperformseveryoneonprice,digitalfootprintandcustomerservice
(Readt...
DISRUPTIVEBUSINESSMODELS
Themakermovementistoproductionwhat
bloggingwastothepublishingindustry
CURATIONOFUNIQUEPRODUCTS
Curationisthenewflashsale
DISRUPTIONINTHESERVICEINDUSTRY
byunlockingtheincrediblepotentialofconnectedpeople
RETAILERS
DISRUPTMEDIA
HiredtopeditorialteamfromHarper’sBazaar
1million+Facebookfans
328.000followersonInstagram
1,78milli...
DIGITALRETAILISALLABOUTCONVERSION
Everydigitalplayerisobsessedwith convertingreachintocontactandcontactintosales
WHATTHISMEANSFOR
ADVERTISING,BRANDING
ANDCAMPAIGNING
IT’SNOTTHEWEBSITE,IT’STHEOBJECT
90%ofallshoppingishappeningoutsidethewebsite.
(Reed’s law)
STUMBLINGISTHENEWSEARCHING
sophotographyanddesignismoreimportantthanever
(Reed’s law)
STUMBLINGISTHENEWSEARCHING
sophotographyanddesignismoreimportantthanever
SUPERMARKETMODEL
VSRETAILMODEL
Mostwebshopsfailtostepoutside
thesupermarketparadigm
BUILDCONVERSATIONINTOTHEPRODUCT

Designforexcitementandforsharing
BEHAVIORISTHENEWBRANDING
andfiltersarethenewbrandbuilding
(Reed’s law)
WHATIFTHEDEALISTHENEWNORM?
Designforuncomparability
TACTICSISTHENEWCREATIVE
GETMANIACALABOUTPERSUASIONDESIGN
Peoplecanonlyunderstandrelativevalue,notabsolute.
Anchoringispropablythemostevilforceinto...
DESIGNISSTRATEGY
Everyletter,everye-mail,everywebsiteistheonlyinterfacethroughwhich

customerstouchuponthestrategy.Strateg...
DISRUPTINGTHEINTERNETOFWITHTHINGS
VS
Link
BUSINESSMODELS
FORTHENETWORKEDWORLD
www.Paybacksweater.com BaconSprinkelsonKickstarter
“THENEXTREVOLUTIONWILLBEPSYCHOLOGICAL,
NOTTECHNOLOGICAL”
RorySutherland,TedxAmsterdam
THREEAREAS
YOUNEEDTO
MASTERTODAY
1.BEHAVIORALDESIGN
Behavioraleconomics,persuasiondesign,…
http://codingconduct.cc/Don-t-Play-Games-With-Me
http://www.slideshare.net/dings/pawned-gamification-and-its-discontents	

...
Executingthestrategyandachievingfailure
versusexperimenting,optimizinganddiscoveringthebusinessmodel
“What differentiates d...
Howdoyoudo?
tom@sueamsterdam.com
0655360771
Digital Thinking on Retail - keynote Interzoo Summit
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Digital Thinking on Retail - keynote Interzoo Summit

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A presentation on how digital is transforming the rules of retail and how we should rethink marketing, advertising and campaigning.

Published in: Retail, Business, Design
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Digital Thinking on Retail - keynote Interzoo Summit

  1. DIGITALDISRUPTION INRETAILDesigningretailinthedigitalera
  2. THESALESFUNNELISDEAD Digitalisarevolutioninbuyingbehavior,notinmedia
  3. THEBIGGESTDIGITALDISRUPTIONINRETAIL is note-commerceassuch,butwindowshoppingandsame-daydelivery
  4. AMAZONISALREADYINPETFOOD, ZALANDOWILLCONSIDERIT Amazonoutperformseveryoneonprice,digitalfootprintandcustomerservice (ReadthisMcKinseyRadarfortheE-commercemarket)
  5. DISRUPTIVEBUSINESSMODELS Themakermovementistoproductionwhat bloggingwastothepublishingindustry
  6. CURATIONOFUNIQUEPRODUCTS Curationisthenewflashsale
  7. DISRUPTIONINTHESERVICEINDUSTRY byunlockingtheincrediblepotentialofconnectedpeople
  8. RETAILERS DISRUPTMEDIA HiredtopeditorialteamfromHarper’sBazaar 1million+Facebookfans 328.000followersonInstagram 1,78milliondownloadsfortheapps ! Contentbuildstheaudience Verydiversecontactstrategy Incrediblepersuasivedesign
  9. DIGITALRETAILISALLABOUTCONVERSION Everydigitalplayerisobsessedwith convertingreachintocontactandcontactintosales
  10. WHATTHISMEANSFOR ADVERTISING,BRANDING ANDCAMPAIGNING
  11. IT’SNOTTHEWEBSITE,IT’STHEOBJECT 90%ofallshoppingishappeningoutsidethewebsite.
  12. (Reed’s law) STUMBLINGISTHENEWSEARCHING sophotographyanddesignismoreimportantthanever
  13. (Reed’s law) STUMBLINGISTHENEWSEARCHING sophotographyanddesignismoreimportantthanever
  14. SUPERMARKETMODEL VSRETAILMODEL Mostwebshopsfailtostepoutside thesupermarketparadigm
  15. BUILDCONVERSATIONINTOTHEPRODUCT
 Designforexcitementandforsharing
  16. BEHAVIORISTHENEWBRANDING andfiltersarethenewbrandbuilding
  17. (Reed’s law) WHATIFTHEDEALISTHENEWNORM? Designforuncomparability
  18. TACTICSISTHENEWCREATIVE
  19. GETMANIACALABOUTPERSUASIONDESIGN Peoplecanonlyunderstandrelativevalue,notabsolute. Anchoringispropablythemostevilforceintodayseconomics(e.g.McDonalds2.3millionclaim)
  20. DESIGNISSTRATEGY Everyletter,everye-mail,everywebsiteistheonlyinterfacethroughwhich
 customerstouchuponthestrategy.Strategiststendtoundervaluethis.
  21. DISRUPTINGTHEINTERNETOFWITHTHINGS VS Link
  22. BUSINESSMODELS FORTHENETWORKEDWORLD www.Paybacksweater.com BaconSprinkelsonKickstarter
  23. “THENEXTREVOLUTIONWILLBEPSYCHOLOGICAL, NOTTECHNOLOGICAL” RorySutherland,TedxAmsterdam
  24. THREEAREAS YOUNEEDTO MASTERTODAY
  25. 1.BEHAVIORALDESIGN Behavioraleconomics,persuasiondesign,…
  26. http://codingconduct.cc/Don-t-Play-Games-With-Me http://www.slideshare.net/dings/pawned-gamification-and-its-discontents http://www.youtube.com/watch?v=6Hafzkwdwho (Dutch) When a game designer looks at a music academy, he sees a broken game design. Compare that to Guitar Hero. 2.GAMEDESIGN Gamedesignisnotaboutfun.It’saboutdesigningbehavioranddesigning interestingchoices(SebastianDeterding)
  27. Executingthestrategyandachievingfailure versusexperimenting,optimizinganddiscoveringthebusinessmodel “What differentiates digital thinking CMOs from their analog colleagues 
 is aggressive experimentation” sue.am/18VGURy 3.LEANSTART-UP
  28. Howdoyoudo? tom@sueamsterdam.com 0655360771
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