Masterclass social media - Vo Ra

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Masterclass social media voor de Voorlichtingsraad, 10 maart 2009

Masterclass social media voor de Voorlichtingsraad, 10 maart 2009

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  • 1. A Plead for Geekness Personal Branding in the Reputation Economy 11 maart 2010 Tom De Bruyne
  • 2.  
  • 3. The internet is a conversation network
  • 4. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
  • 5. Victim of the conversation A little fairytale about a drunk minister
  • 6.
    • Aftoetsen van strategische uitgangspunten
    • Aftoetsen van eerste concepten
    • Afspraken over oplevering
  • 7.  
  • 8. Nathalie Lubbe Bakker writes article
  • 9. Belgian Newspaper picks up the story via a few blogposts that pointed at this story
  • 10. De Crem warns against this dangerous blogosphere trend
  • 11.  
  • 12. Blogosphere and Twitter.com conversations explode
  • 13. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
  • 14.  
  • 15. De Crem apologiges in public
  • 16.  
  • 17. Fueling the conversation A (very) little fairytale about a popstar and two smart Belgian students
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. Participating in the conversation A fairytale about geeks
  • 26. BART DE WAELE – AN ENTREPRENEURIAL GEEK
  • 27. SHARING
  • 28. NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
  • 29.  
  • 30. MAXIME VERHAGEN– A POLITICAL GEEK
  • 31.  
  • 32.  
  • 33. ROBERT SCOBLE – A CORPORATE GEEK
  • 34. DAVID ARMANO– A FREELANCE GEEK
  • 35.  
  • 36. LINKBAIT MASTER
  • 37. KEVIN WERBACH – BUSINESS SCHOOL GEEK
  • 38.  
  • 39.  
  • 40. Geeks have one thing in common: They are passionate about what they do
  • 41. IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
  • 42. <No picture found> ERIC BRAND– CEO SKYNET
  • 43.  
  • 44. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
  • 45. THE MORAL OF THESE FAIRYTALES
  • 46. The internet is a conversation ecosystem in which “stuff that matters” floats around
  • 47. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
  • 48. From “knowledge is power” to “ sharing knowledge is power ”
  • 49. In a hyper transparent world, you are what you contributed … and Google filters it for everyone
  • 50. In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
  • 51. Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
  • 52. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
  • 53. Tom De Bruyne – chief fluffyness
    • Follow me on Twitter: twitter.com/ tomdebruyne en twitter.com/boondogglenl
    • Read me on blog.boondoggle.eu and Frankwatching.com
    • Read our Boondoggleisms on Lexicon.boondoggle.nl
    • Download my presentations at slideshare.net/tomdebruyne
    • Connect with me on Facebook or Linkedin
    • Join my Facebook cause for more films containing people with worn off shoes
    • Browse through my bookmarks on del.icio.us/tomdebruyne
    • Vote for someone else on Cutest Male Geek Competition