Masterclass social media - Vo Ra
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Masterclass social media - Vo Ra

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Masterclass social media voor de Voorlichtingsraad, 10 maart 2009

Masterclass social media voor de Voorlichtingsraad, 10 maart 2009

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Masterclass social media - Vo Ra Masterclass social media - Vo Ra Presentation Transcript

  • A Plead for Geekness Personal Branding in the Reputation Economy 11 maart 2010 Tom De Bruyne
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  • The internet is a conversation network
  • Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
  • Victim of the conversation A little fairytale about a drunk minister
    • Aftoetsen van strategische uitgangspunten
    • Aftoetsen van eerste concepten
    • Afspraken over oplevering
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  • Nathalie Lubbe Bakker writes article
  • Belgian Newspaper picks up the story via a few blogposts that pointed at this story
  • De Crem warns against this dangerous blogosphere trend
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  • Blogosphere and Twitter.com conversations explode
  • Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
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  • De Crem apologiges in public
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  • Fueling the conversation A (very) little fairytale about a popstar and two smart Belgian students
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  • Participating in the conversation A fairytale about geeks
  • BART DE WAELE – AN ENTREPRENEURIAL GEEK
  • SHARING
  • NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
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  • MAXIME VERHAGEN– A POLITICAL GEEK
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  • ROBERT SCOBLE – A CORPORATE GEEK
  • DAVID ARMANO– A FREELANCE GEEK
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  • LINKBAIT MASTER
  • KEVIN WERBACH – BUSINESS SCHOOL GEEK
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  • Geeks have one thing in common: They are passionate about what they do
  • IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
  • <No picture found> ERIC BRAND– CEO SKYNET
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  • Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
  • THE MORAL OF THESE FAIRYTALES
  • The internet is a conversation ecosystem in which “stuff that matters” floats around
  • Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
  • From “knowledge is power” to “ sharing knowledge is power ”
  • In a hyper transparent world, you are what you contributed … and Google filters it for everyone
  • In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
  • Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
  • It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
  • Tom De Bruyne – chief fluffyness
    • Follow me on Twitter: twitter.com/ tomdebruyne en twitter.com/boondogglenl
    • Read me on blog.boondoggle.eu and Frankwatching.com
    • Read our Boondoggleisms on Lexicon.boondoggle.nl
    • Download my presentations at slideshare.net/tomdebruyne
    • Connect with me on Facebook or Linkedin
    • Join my Facebook cause for more films containing people with worn off shoes
    • Browse through my bookmarks on del.icio.us/tomdebruyne
    • Vote for someone else on Cutest Male Geek Competition