Masterclass social media en overheidscommunicatie

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Masterclass over de achterliggende succesfactoren achter social media en de impact daarvan op overheidscommunicatie. …

Masterclass over de achterliggende succesfactoren achter social media en de impact daarvan op overheidscommunicatie.
In opdracht van Ministerie van Justitie, 8 april 2010. meer info: tom.debruyne@boondoggle.eu

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  • 1. Een pleidooi voor geekness! overheidscommunicatie in het digitale tijdperk! Masterclass voor MinJus, 8 april 2010! Tom De Bruyne, partner Boondoggle!
  • 2. Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   Vote for someone else on Cutest Male Geek Competition!
  • 3. The internet is a conversation network!
  • 4. Victim of the conversation
 Fueling the conversation
 Participating in the conversation
 Ignoring or ignored by the conversation!
  • 5. Victim of the conversation
 A little fairytale about a drunk minister!
  • 6.   Aftoetsen van strategische uitgangspunten!   Aftoetsen van eerste concepten!   Afspraken over oplevering!
  • 7. Nathalie Lubbe Bakker writes article!
  • 8. Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
  • 9. De Crem warns against this dangerous blogosphere trend!
  • 10. Blogosphere and Twitter.com conversations explode!
  • 11. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable!
  • 12. De Crem apologiges in public!
  • 13. Fueling the conversation
 A (very) little fairytale about a popstar and two smart Belgian students!
  • 14. Participating in the conversation
 A fairytale about geeks!
  • 15. BART DE WAELE – AN ENTREPRENEURIAL GEEK!
  • 16. SHARING!
  • 17. NR 1 MEDIA RESOURCE ON SOCIAL MEDIA! PARTICIPATION IN SEVERAL STARTUPS! OFTEN SOUGHT SPEAKER! EXCELLENT REPUTATION FOR NETLASH! IMPRESSIVE NUMBER OF TOUCHPOINTS! MASSIVE GOOGLE JUICE! …! NETWORK EFFECTS!
  • 18. MAXIME VERHAGEN– A POLITICAL GEEK!
  • 19. ROBERT SCOBLE – A CORPORATE GEEK!
  • 20. DAVID ARMANO– A FREELANCE GEEK!
  • 21. LINKBAIT MASTER!
  • 22. KEVIN WERBACH – BUSINESS SCHOOL GEEK!
  • 23. Geeks have one thing in common: ! They are passionate about what they do!
  • 24. IGNORING / IGNORED BY THE CONVERSATION! A FAIRYTALE ABOUT A NEW CEO!
  • 25. <No picture found>! ERIC BRAND– CEO SKYNET!
  • 26. Victim of the conversation
 Fueling the conversation
 Participating in the conversation
 Ignoring or ignored by the conversation!
  • 27. THE MORAL OF THESE FAIRYTALES!
  • 28. The internet is a conversation ecosystem ! in which “stuff that matters” floats around!
  • 29. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think!
  • 30. From “knowledge is power” to ! “sharing knowledge is power”!
  • 31. In a hyper transparent world, you are what you contributed… and Google filters it for everyone!
  • 32. In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone !
  • 33. Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation!
  • 34. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space!
  • 35. Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   Vote for someone else on Cutest Male Geek Competition!