Fontys November 2009 Personal Branding

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Presentatie voor Fontys Lustrum over de kracht van personal branding. November 2009

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  • Het gaat niet om doelgroepen, maar om verhaal Gegeven de zware klap in 2005 (doorlichtingsrapport), moet de focus op een engagerend verhaal des te harder zijn) Niet imago Alle touchpoints zijn interessant om onder handen te nemen. De hogeschool is het medium!
  • Fontys November 2009 Personal Branding

    1. 1. A Plead for Geekness Personal Branding in the Reputation Economy Fontys Tilburg, 26 november 2009 Fontys Tilburg, 26 november 2009 Tom De Bruyne – managing director
    2. 5. The internet is a conversation network
    3. 6. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
    4. 7. Victim of the conversation A little fairytale about a drunk minister
    5. 8. <ul><li>Aftoetsen van strategische uitgangspunten </li></ul><ul><li>Aftoetsen van eerste concepten </li></ul><ul><li>Afspraken over oplevering </li></ul>
    6. 10. Nathalie Lubbe Bakker writes article
    7. 11. Belgian Newspaper picks up the story via a few blogposts that pointed at this story
    8. 12. De Crem warns against this dangerous blogosphere trend
    9. 14. Blogosphere and Twitter.com conversations explode
    10. 15. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
    11. 17. De Crem apologiges in public
    12. 19. Fueling the conversation A (very) little fairytale about a popstar and two smart Belgian students
    13. 24. Participating in the conversation A fairytale about geeks
    14. 25. BART DE WAELE – AN ENTREPRENEURIAL GEEK
    15. 26. SHARING
    16. 27. NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
    17. 29. MAXIME VERHAGEN– A POLITICAL GEEK
    18. 32. ROBERT SCOBLE – A CORPORATE GEEK
    19. 33. DAVID ARMANO– A FREELANCE GEEK
    20. 35. LINKBAIT MASTER
    21. 36. KEVIN WERBACH – BUSINESS SCHOOL GEEK
    22. 39. Geeks have one thing in common: They are passionate about what they do
    23. 40. IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
    24. 41. <No picture found> ERIC BRAND– CEO SKYNET
    25. 43. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
    26. 44. THE MORAL OF THESE FAIRYTALES
    27. 45. The internet is a conversation ecosystem in which “stuff that matters” floats around
    28. 46. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
    29. 47. From “knowledge is power” to “ sharing knowledge is power ”
    30. 48. In a hyper transparent world, you are what you contributed … and Google filters it for everyone
    31. 49. In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
    32. 50. Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
    33. 51. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
    34. 52. PERSONAL BRANDING IS A KEY ASSET FOR ANY STARTER IN THE MARKET (?)
    35. 53. Be more geek! <ul><li>Follow me on Twitter: twitter.com/tomdebruyne </li></ul><ul><li>Read me on blog.boondoggle.eu and Frankwatching.com </li></ul><ul><li>Download my presentations at slideshare.net/tomdebruyne </li></ul><ul><li>Connect with me on Facebook or Linkedin </li></ul><ul><li>Join my Facebook cause for more films containing people with worn off shoes </li></ul><ul><li>Browse through my bookmarks on del.icio.us/tomdebruyne </li></ul><ul><li>Vote for someone else on Cutest Male Geek Competition </li></ul>

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