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Fontys November 2009 Personal Branding

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Presentatie voor Fontys Lustrum over de kracht van personal branding. November 2009

Presentatie voor Fontys Lustrum over de kracht van personal branding. November 2009

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  • Het gaat niet om doelgroepen, maar om verhaal Gegeven de zware klap in 2005 (doorlichtingsrapport), moet de focus op een engagerend verhaal des te harder zijn) Niet imago Alle touchpoints zijn interessant om onder handen te nemen. De hogeschool is het medium!
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    • 1. A Plead for Geekness Personal Branding in the Reputation Economy Fontys Tilburg, 26 november 2009 Fontys Tilburg, 26 november 2009 Tom De Bruyne – managing director
    • 2.  
    • 3.  
    • 4.  
    • 5. The internet is a conversation network
    • 6. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
    • 7. Victim of the conversation A little fairytale about a drunk minister
    • 8.
      • Aftoetsen van strategische uitgangspunten
      • Aftoetsen van eerste concepten
      • Afspraken over oplevering
    • 9.  
    • 10. Nathalie Lubbe Bakker writes article
    • 11. Belgian Newspaper picks up the story via a few blogposts that pointed at this story
    • 12. De Crem warns against this dangerous blogosphere trend
    • 13.  
    • 14. Blogosphere and Twitter.com conversations explode
    • 15. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
    • 16.  
    • 17. De Crem apologiges in public
    • 18.  
    • 19. Fueling the conversation A (very) little fairytale about a popstar and two smart Belgian students
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24. Participating in the conversation A fairytale about geeks
    • 25. BART DE WAELE – AN ENTREPRENEURIAL GEEK
    • 26. SHARING
    • 27. NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
    • 28.  
    • 29. MAXIME VERHAGEN– A POLITICAL GEEK
    • 30.  
    • 31.  
    • 32. ROBERT SCOBLE – A CORPORATE GEEK
    • 33. DAVID ARMANO– A FREELANCE GEEK
    • 34.  
    • 35. LINKBAIT MASTER
    • 36. KEVIN WERBACH – BUSINESS SCHOOL GEEK
    • 37.  
    • 38.  
    • 39. Geeks have one thing in common: They are passionate about what they do
    • 40. IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
    • 41. <No picture found> ERIC BRAND– CEO SKYNET
    • 42.  
    • 43. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
    • 44. THE MORAL OF THESE FAIRYTALES
    • 45. The internet is a conversation ecosystem in which “stuff that matters” floats around
    • 46. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
    • 47. From “knowledge is power” to “ sharing knowledge is power ”
    • 48. In a hyper transparent world, you are what you contributed … and Google filters it for everyone
    • 49. In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
    • 50. Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
    • 51. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
    • 52. PERSONAL BRANDING IS A KEY ASSET FOR ANY STARTER IN THE MARKET (?)
    • 53. Be more geek!
      • Follow me on Twitter: twitter.com/tomdebruyne
      • Read me on blog.boondoggle.eu and Frankwatching.com
      • Download my presentations at slideshare.net/tomdebruyne
      • Connect with me on Facebook or Linkedin
      • Join my Facebook cause for more films containing people with worn off shoes
      • Browse through my bookmarks on del.icio.us/tomdebruyne
      • Vote for someone else on Cutest Male Geek Competition

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