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220410 masterclass minocw   tomdebruyne
 

220410 masterclass minocw tomdebruyne

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Masterclass social media.

Masterclass social media.
Tom De Bruyne, Boondoggle Amsterdam

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    220410 masterclass minocw   tomdebruyne 220410 masterclass minocw tomdebruyne Presentation Transcript

    • Een pleidooi voor geekness! Overheidscommunicatie in het digitale tijdperk! Tom De Bruyne!
    • Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   … or just mail or call me: tom.debruyne@boondoggle.eu and 06 553 60 771!
    • The internet is a conversation network!
    • Victim of the conversation
 Fueling the conversation
 Participating in the conversation
 Ignoring or ignored by the conversation!
    • Victim of the conversation
 A little fairytale about a drunk minister!
    •   Aftoetsen van strategische uitgangspunten!   Aftoetsen van eerste concepten!   Afspraken over oplevering!
    • Nathalie Lubbe Bakker writes article!
    • Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
    • De Crem warns against this dangerous blogosphere trend!
    • Blogosphere and Twitter.com conversations explode!
    • Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable!
    • De Crem apologiges in public!
    • STELLING: IN DE DIGITALISEERDE WERELD WORDT PR DE BELANGRIJKSTE COMMUNICATIE COMPETENTIE!
    • Fueling the conversation
 A (very) little fairytale about a popstar and two smart Belgian students!
    • STELLING: PLANNING VOOR CONVERSATIE IPV PLANNING VOOR BEREIK!
    • Participating in the conversation
 A fairytale about geeks!
    • BART DE WAELE – AN ENTREPRENEURIAL GEEK!
    • SHARING!
    • NR 1 MEDIA RESOURCE ON SOCIAL MEDIA! PARTICIPATION IN SEVERAL STARTUPS! OFTEN SOUGHT SPEAKER! EXCELLENT REPUTATION FOR NETLASH! IMPRESSIVE NUMBER OF TOUCHPOINTS! MASSIVE GOOGLE JUICE! …! NETWORK EFFECTS!
    • MAXIME VERHAGEN– A POLITICAL GEEK!
    • KEVIN WERBACH – BUSINESS SCHOOL GEEK!
    • STELLING: PARTICIPEREN IN DE CONVERSATIE BETEKENT POSITIE KIEZEN EN DELEN VAN JE PASSIE. DIT VEREIST OOK EEN ANDERE TAAL.!
    • STELLING: DE BESTAANDE COMMUNICATIE SPELREGELS STAAN DIT IN DE WEG. EEN CULTUUR VAN TRIAL EN ERROR IS NODIG BOVEN EEN CULTUUR VAN AFREKENEN OP FALEN.!
    • STELLING: DE GOOGLE SOCIAL MEDIA POLICY BESTAAT UIT 1 REGEL: DON’T BE STUPID.!
    • Diesel: "what we're asking isn't easy, we're asking you to throw 2,800,000,000 years of evolution the finger"!
    • IS DIT PARTICIPATIE IN DE CONVERSATIE? !
    • IS DIT PARTICIPATIE IN DE CONVERSATIE? !
    • IGNORING / IGNORED BY THE CONVERSATION! A FAIRYTALE ABOUT A NEW CEO!
    • <No picture found>! ERIC BRAND– CEO SKYNET!
    • Victim of the conversation
 Fueling the conversation
 Participating in the conversation
 Ignoring or ignored by the conversation!
    • THE MORAL OF THESE FAIRYTALES!
    • The internet is a conversation ecosystem ! in which “stuff that matters” floats around!
    • Acting digital is all about reaping network effects through sharing… which is counterintuitive to what business people usually think!
    • From “knowledge is power” to ! “sharing knowledge is power”!
    • In a hyper transparent world, you are what you contributed… and Google filters it for everyone!
    • In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone !
    • Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation!
    • It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space!
    • Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   Vote for someone else on Cutest Male Geek Competition!   … or just mail or call me: tom.debruyne@boondoggle.eu and 06 553 60 771!