This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?