SES San Jose 2009

2,706 views

Published on

"Ads in a Quality Score World" panel

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,706
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SES San Jose 2009

  1. 1. Understanding Click Quality<br />Not all clicks are created equal :)<br />
  2. 2. What is good quality?<br />“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” William A. Foster<br /> What do you mean by “good”…<br />
  3. 3. It’s all relative…<br />Good day<br />Good morning<br />Good dog<br />Good call<br />Good grief<br />Good enough<br />Good riddance<br />The good, the bad and the ugly<br />It’s all good, right?<br />
  4. 4. Is what’s good for Google, good for you?<br />
  5. 5. It’s simple really…<br />Fail!<br />
  6. 6. How we think about good quality<br />
  7. 7. Your site<br />
  8. 8. Click Score<br />Increased Probability of Conversion<br />Avg CR<br />500<br />100<br />200<br />0<br />1000<br />Low<br />Quality<br />Invalid<br />Good Quality<br />Valid Traffic<br />Unbillable<br /> Billable <br />
  9. 9. Getting good quality<br />Know what “good” means to you<br />Leverage all ad provider tools<br />Find third party tools that compliment<br />Monitor traffic quality metrics and ROAS<br />Identify invalid traffic and submit for credit<br />Block bad traffic sources (block lists)<br />Optimize, optimize and optimize!<br />
  10. 10. Tom Cuthbert<br /> @tomcuthbert<br />tom.cuthbert@clickforensics.com<br />Click Quality Council<br />www.clickqualitycouncil.org<br />

×