Why I Do What I Do
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Why I Do What I Do

  • 9,462 views
Uploaded on

My #mozcation presentation in Sao Paulo 2011.

My #mozcation presentation in Sao Paulo 2011.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • 'Hi Tom!

    I totally like your presentation. Anyway, I have to agree with you that we really need to plan long term and build content platforms, not content pieces. We must also not forget to build an analytics culture.'
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
9,462
On Slideshare
7,079
From Embeds
2,383
Number of Embeds
18

Actions

Shares
Downloads
58
Comments
1
Likes
2

Embeds 2,383

http://www.distilled.net 909
http://www.agenciars.com.br 830
http://shankarsoma.wordpress.com 503
http://www.princiweb.com.br 60
http://princiweb.zaquintos.uni5.net 22
https://www.distilled.net 21
http://www.rswebmarketingdigital.com.br 8
http://www.inhergentlejaws.com 8
http://feeds2.feedburner.com 6
http://princiwebblog.princi.net.br 3
https://twitter.com 3
http://webcache.googleusercontent.com 2
http://www.princiwebblog.princi.net.br 2
http://translate.googleusercontent.com 2
http://www.jatinmahindra.com 1
http://copyscape.com 1
http://www.distilled.co.uk 1
http://paper.li 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Why I Do What I Do
    @tomcritchlow
    www.distilled.net
  • 2. “If you work in marketing, kill yourself”
    - Bill Hicks
  • 3. All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann
  • 4. See The Bigger Picture
    How To Deliver Documents
  • 5. We Live In Interesting Times
  • 6. Make Pages That Deserve To Rank
  • 7. Inbound Marketing > Advertising
    How To Deliver Documents
  • 8. Teach Clients to Fish
  • 9. Education.
    How To Deliver Documents
  • 10. Teach Clients to Fish
  • 11. Teach People To #Measure
  • 12. Teach Colleagues & Employees
  • 13. Pitch Stories, not Projects
    How To Deliver Documents
  • 14.
    Your tale, sir, would cure deafness.
    William Shakespeare
  • 15. You Have Responsibility
    How To Deliver Documents
  • 16. You have an audience
  • 17. Actions!
    How To Deliver Documents
  • 18. Things You Can Do
    Plan for the long term
    Build content platforms, not content pieces
    Build an analytics culture
    Gather a library of awesome marketing
  • 19. And finally…
    How To Deliver Documents
  • 20.
    From here on out, do what you love
    - Justin Briggs
    http://justinbriggs.org/from-here-on-out-do-what-you-love
  • 21. Tom Critchlow
    VP Operations NYC
    www.distilled.net
    tom.critchlow@distilled.net
    Fiercely curious. Passionate about learning. Email me!
    @tomcritchlow