Why I Do What I Do
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Why I Do What I Do

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My #mozcation presentation in Sao Paulo 2011.

My #mozcation presentation in Sao Paulo 2011.

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  • 'Hi Tom!

    I totally like your presentation. Anyway, I have to agree with you that we really need to plan long term and build content platforms, not content pieces. We must also not forget to build an analytics culture.'
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Why I Do What I Do Why I Do What I Do Presentation Transcript

  • Why I Do What I Do
    @tomcritchlow
    www.distilled.net
  • “If you work in marketing, kill yourself”
    - Bill Hicks
  • All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann
  • See The Bigger Picture
    How To Deliver Documents
  • We Live In Interesting Times
  • Make Pages That Deserve To Rank
  • Inbound Marketing > Advertising
    How To Deliver Documents
  • Teach Clients to Fish
  • Education.
    How To Deliver Documents
  • Teach Clients to Fish
  • Teach People To #Measure
  • Teach Colleagues & Employees
  • Pitch Stories, not Projects
    How To Deliver Documents

  • Your tale, sir, would cure deafness.
    William Shakespeare
  • You Have Responsibility
    How To Deliver Documents
  • You have an audience
  • Actions!
    How To Deliver Documents
  • Things You Can Do
    Plan for the long term
    Build content platforms, not content pieces
    Build an analytics culture
    Gather a library of awesome marketing
  • And finally…
    How To Deliver Documents

  • From here on out, do what you love
    - Justin Briggs
    http://justinbriggs.org/from-here-on-out-do-what-you-love
  • Tom Critchlow
    VP Operations NYC
    www.distilled.net
    tom.critchlow@distilled.net
    Fiercely curious. Passionate about learning. Email me!
    @tomcritchlow