Why I Do What I Do<br />@tomcritchlow<br />www.distilled.net<br />
“If you work in marketing, kill yourself”<br />- Bill Hicks<br />
All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann<br />
See The Bigger Picture<br />How To Deliver Documents<br />
We Live In Interesting Times<br />
Make Pages That Deserve To Rank<br />
Inbound Marketing > Advertising<br />How To Deliver Documents<br />
Teach Clients to Fish<br />
Education.<br />How To Deliver Documents<br />
Teach Clients to Fish<br />
Teach People To #Measure<br />
Teach Colleagues & Employees<br />
Pitch Stories, not Projects<br />How To Deliver Documents<br />
“<br />Your tale, sir, would cure deafness.<br />William Shakespeare<br />
You Have Responsibility<br />How To Deliver Documents<br />
You have an audience<br />
Actions!<br />How To Deliver Documents<br />
Things You Can Do<br />Plan for the long term<br />Build content platforms, not content pieces<br />Build an analytics cul...
And finally…<br />How To Deliver Documents<br />
“<br />From here on out, do what you love<br /> - Justin Briggs<br />http://justinbriggs.org/from-here-on-out-do-what-you-...
Tom Critchlow<br />VP Operations NYC<br />www.distilled.net<br />tom.critchlow@distilled.net<br />Fiercely curious. Passio...
Upcoming SlideShare
Loading in...5
×

Why I Do What I Do

8,891

Published on

My #mozcation presentation in Sao Paulo 2011.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • 'Hi Tom!

    I totally like your presentation. Anyway, I have to agree with you that we really need to plan long term and build content platforms, not content pieces. We must also not forget to build an analytics culture.'
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
8,891
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
59
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Why I Do What I Do

  1. 1. Why I Do What I Do<br />@tomcritchlow<br />www.distilled.net<br />
  2. 2. “If you work in marketing, kill yourself”<br />- Bill Hicks<br />
  3. 3. All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann<br />
  4. 4. See The Bigger Picture<br />How To Deliver Documents<br />
  5. 5. We Live In Interesting Times<br />
  6. 6. Make Pages That Deserve To Rank<br />
  7. 7. Inbound Marketing > Advertising<br />How To Deliver Documents<br />
  8. 8. Teach Clients to Fish<br />
  9. 9. Education.<br />How To Deliver Documents<br />
  10. 10. Teach Clients to Fish<br />
  11. 11. Teach People To #Measure<br />
  12. 12. Teach Colleagues & Employees<br />
  13. 13. Pitch Stories, not Projects<br />How To Deliver Documents<br />
  14. 14. “<br />Your tale, sir, would cure deafness.<br />William Shakespeare<br />
  15. 15. You Have Responsibility<br />How To Deliver Documents<br />
  16. 16. You have an audience<br />
  17. 17. Actions!<br />How To Deliver Documents<br />
  18. 18. Things You Can Do<br />Plan for the long term<br />Build content platforms, not content pieces<br />Build an analytics culture<br />Gather a library of awesome marketing<br />
  19. 19. And finally…<br />How To Deliver Documents<br />
  20. 20. “<br />From here on out, do what you love<br /> - Justin Briggs<br />http://justinbriggs.org/from-here-on-out-do-what-you-love<br />
  21. 21. Tom Critchlow<br />VP Operations NYC<br />www.distilled.net<br />tom.critchlow@distilled.net<br />Fiercely curious. Passionate about learning. Email me!<br />@tomcritchlow<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×