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Why I Do What I Do
 

Why I Do What I Do

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My #mozcation presentation in Sao Paulo 2011.

My #mozcation presentation in Sao Paulo 2011.

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  • 'Hi Tom!

    I totally like your presentation. Anyway, I have to agree with you that we really need to plan long term and build content platforms, not content pieces. We must also not forget to build an analytics culture.'
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    Why I Do What I Do Why I Do What I Do Presentation Transcript

    • Why I Do What I Do
      @tomcritchlow
      www.distilled.net
    • “If you work in marketing, kill yourself”
      - Bill Hicks
    • All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann
    • See The Bigger Picture
      How To Deliver Documents
    • We Live In Interesting Times
    • Make Pages That Deserve To Rank
    • Inbound Marketing > Advertising
      How To Deliver Documents
    • Teach Clients to Fish
    • Education.
      How To Deliver Documents
    • Teach Clients to Fish
    • Teach People To #Measure
    • Teach Colleagues & Employees
    • Pitch Stories, not Projects
      How To Deliver Documents

    • Your tale, sir, would cure deafness.
      William Shakespeare
    • You Have Responsibility
      How To Deliver Documents
    • You have an audience
    • Actions!
      How To Deliver Documents
    • Things You Can Do
      Plan for the long term
      Build content platforms, not content pieces
      Build an analytics culture
      Gather a library of awesome marketing
    • And finally…
      How To Deliver Documents

    • From here on out, do what you love
      - Justin Briggs
      http://justinbriggs.org/from-here-on-out-do-what-you-love
    • Tom Critchlow
      VP Operations NYC
      www.distilled.net
      tom.critchlow@distilled.net
      Fiercely curious. Passionate about learning. Email me!
      @tomcritchlow