Why I Do What I Do

Why I Do What I Do
@tomcritchlow
www.distilled.net

“If you work in marketing, kill yourself”
- Bill Hicks

All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann

See The Bigger Picture
How To Deliver Documents

We Live In Interesting Times

Make Pages That Deserve To Rank

Inbound Marketing > Advertising

Teach Clients to Fish

Education.

Teach Clients to Fish

Teach People To #Measure

Teach Colleagues & Employees

Pitch Stories, not Projects

“
Your tale, sir, would cure deafness.
William Shakespeare

You Have Responsibility

You have an audience

Actions!

Things You Can Do
Plan for the long term
Build content platforms, not content pieces
Build an analytics culture
Gather a library of awesome marketing

And finally…

“
From here on out, do what you love
- Justin Briggs
http://justinbriggs.org/from-here-on-out-do-what-you-love

Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
Fiercely curious. Passionate about learning. Email me!
@tomcritchlow

http://www.distilled.net	903
http://www.agenciars.com.br	727
http://shankarsoma.wordpress.com	429
http://www.princiweb.com.br	53
http://princiweb.zaquintos.uni5.net	22
http://www.inhergentlejaws.com	8
http://feeds2.feedburner.com	6
https://twitter.com	3
http://webcache.googleusercontent.com	2
http://paper.li	1
http://copyscape.com	1
http://www.jatinmahindra.com	1
http://www.distilled.co.uk	1
http://translate.googleusercontent.com	1

by Tom Critchlow