What Brands & Publishers Can Learn From The Future Of Content

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My presentation from the most recent Distilled NYC meetup focused on content and publishers.

My presentation from the most recent Distilled NYC meetup focused on content and publishers.

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Transcript

  • 1. What Brands &Publishers Can LearnFrom The Future ofContent@tomcritchlowwww.distilled.net
  • 2. Brands Will Be The World’s BiggestHow To Deliver Publishers Documents
  • 3. Publishers: Your USP Is Independence
  • 4. vBrands: Hire a Chief Content Officer
  • 5. Content NeedsHow Outreach To Deliver Documents
  • 6. Publishers: Engage Influencers
  • 7. Brands: Guest Posting for Traffic“ As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital nativehttp://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/
  • 8. Great is (a lot) Better ThenHow Good To Deliver Documents
  • 9. Publishers: Longform FTW“ 33 percent fewer posts; 40 percent greater traffic – salon.comhttp://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record
  • 10. Brands: Cross-team Success
  • 11. We Live in a World of DataHow To Deliver Documents
  • 12. Publishers: Data Journalism http://www.bbc.co.uk/news/world-15391515
  • 13. Brands: Build Data Into Your Marketing http://blog.okcupid.com/index.php/10-charts-about-sex/
  • 14. Tools!How To Deliver Documents
  • 15. Zemanta
  • 16. Contently
  • 17. Infogram
  • 18. slideshare.net/tomcritchlow/
  • 19. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!