The ModernMarketing Plan@tomcritchlowwww.distilled.net
http://mobro.co/distilled
ContentMarketing IsThe Future
People Don’t Like Banner Ads
pinterest.com
thefancy.com
tumblr.com
Continually Invest in Page Types
Make Your Pages Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
Zappos Have 50,000+ Product Videos
Define YourAudience
Personas for Customers
Personas for Mavens
Research Communities
Speak To Your Audiencehttp://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
Create ContentPlatforms
Content Platforms FTW
Content for Customers for the Long Tail
Content for Mavens For the Head Terms
RelationshipBuilding
Relationship Building > Link Building
BuildFlywheels
Email Is The Elephant In The Room
Build Social Followings
Use Money ToAccelerateFlywheels
Social Advertising
www.slideshare.net/tomcritchlow  Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/
Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.netFiercely curious. Passionate  about learning. Em...
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The Modern Marketing Plan

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My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

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The Modern Marketing Plan

  1. 1. The ModernMarketing Plan@tomcritchlowwww.distilled.net
  2. 2. http://mobro.co/distilled
  3. 3. ContentMarketing IsThe Future
  4. 4. People Don’t Like Banner Ads
  5. 5. pinterest.com
  6. 6. thefancy.com
  7. 7. tumblr.com
  8. 8. Continually Invest in Page Types
  9. 9. Make Your Pages Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
  10. 10. Zappos Have 50,000+ Product Videos
  11. 11. Define YourAudience
  12. 12. Personas for Customers
  13. 13. Personas for Mavens
  14. 14. Research Communities
  15. 15. Speak To Your Audiencehttp://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
  16. 16. Create ContentPlatforms
  17. 17. Content Platforms FTW
  18. 18. Content for Customers for the Long Tail
  19. 19. Content for Mavens For the Head Terms
  20. 20. RelationshipBuilding
  21. 21. Relationship Building > Link Building
  22. 22. BuildFlywheels
  23. 23. Email Is The Elephant In The Room
  24. 24. Build Social Followings
  25. 25. Use Money ToAccelerateFlywheels
  26. 26. Social Advertising
  27. 27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/
  28. 28. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.netFiercely curious. Passionate about learning. Email me!@tomcritchlow
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