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The Modern Marketing Plan
 

The Modern Marketing Plan

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My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

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    The Modern Marketing Plan The Modern Marketing Plan Presentation Transcript

    • The ModernMarketing Plan@tomcritchlowwww.distilled.net
    • http://mobro.co/distilled
    • ContentMarketing IsThe Future
    • People Don’t Like Banner Ads
    • pinterest.com
    • thefancy.com
    • tumblr.com
    • Continually Invest in Page Types
    • Make Your Pages Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
    • Zappos Have 50,000+ Product Videos
    • Define YourAudience
    • Personas for Customers
    • Personas for Mavens
    • Research Communities
    • Speak To Your Audiencehttp://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
    • Create ContentPlatforms
    • Content Platforms FTW
    • Content for Customers for the Long Tail
    • Content for Mavens For the Head Terms
    • RelationshipBuilding
    • Relationship Building > Link Building
    • BuildFlywheels
    • Email Is The Elephant In The Room
    • Build Social Followings
    • Use Money ToAccelerateFlywheels
    • Social Advertising
    • www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/
    • Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.netFiercely curious. Passionate about learning. Email me!@tomcritchlow