SEO Hacks & Apps
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SEO Hacks & Apps

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My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here: ...

My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here:

http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/

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SEO Hacks & Apps SEO Hacks & Apps Presentation Transcript

  • SEO hacks & apps
    @tomcritchlow
    www.distilled.net
  • Why hack?
    How To Deliver Documents

  • The world of startups is so unpredictable that you need to be able to modify your dreams on the fly
    Paul Graham
    http://www.paulgraham.com/founders.html

  • The world of startupsSEO is so unpredictable that you need to be able to modify your dreams on the fly
    Tom CritchlowPaul Graham
  • Just Do It

  • We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of intelligence, what matters most is determination. 
    Paul Graham
  • 4 Weeks Is All It Takes
  • Hacks are agile, not powerful.
    http://www.flickr.com/photos/jenny-pics/5936084413/
  • Inspiration
    How To Deliver Documents
  • YouTube Ranking Data
  • Google Local Research
  • How many KWs have image results?
  • Track +1s by URL:
    http://dis.tl/bulkplusone
  • http://dis.tl/ehow-scraper
  • Social Content Analysis
  • Social Data
  • Your first hack: Google Docs
    How To Deliver Documents
  • Unstructured data
  • Getting Started =importxml()
    Google “importxml guide” 
  • A Little Bit of HTML
  • Mmmm. Data!
  • Introducing Google Scripts
  • Now for the magic…
  • Your second hack:
    Google Appengine
    How To Deliver Documents
  • Deploy Code With One Click
  • A website I made in 30 mins
  • Bulk SEO Metrics Lookup
  • Backlink Scraper:
    http://dis.tl/link-scraper
  • Other Options
    How To Deliver Documents
  • Mozenda.com - No Technical Knowledge Needed
  • http://www.seomoz.org/blog/keyword-research-tool
  • Smarsheet.com
  • API Gallery
    How To Deliver Documents
  • Alchemy API – all things text related
  • Topsy API – all things twitter related
  • Topsy API also does histograms
  • Authority Labs API – Bulk Rank Checking
  • Google Analytics API
  • Bonus: GA API -> Google Docs
    http://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html
  • http://graph.facebook.com
  • BuiltWith API
  • SEMRUSH – Bonus BR Language Support
  • SEOmoz Link Data API
  • http://dis.tl/seomozgdocs
  • Programmeableweb: search engine for APIs
  • The Sky Is The Limit
    http://www.flickr.com/photos/dougklembara/3650026554/
  • Tom Critchlow
    VP Operations NYC
    www.distilled.net
    tom.critchlow@distilled.net
    @tomcritchlow
    Fiercely curious. Passionate about learning. Email me!