SEO hacks & apps<br />@tomcritchlow<br />www.distilled.net<br />
Why hack?<br />How To Deliver Documents<br />
“<br />The world of startups is so unpredictable that you need to be able to modify your dreams on the fly<br />Paul Graha...
“<br />The world of startupsSEO is so unpredictable that you need to be able to modify your dreams on the fly<br />Tom Cri...
Just Do It<br />
“<br />We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of...
4 Weeks Is All It Takes<br />
Hacks are agile, not powerful.<br />http://www.flickr.com/photos/jenny-pics/5936084413/<br />
Inspiration<br />How To Deliver Documents<br />
YouTube Ranking Data<br />
Google Local Research<br />
How many KWs have image results?<br />
Track +1s by URL:<br />http://dis.tl/bulkplusone<br />
http://dis.tl/ehow-scraper<br />
Social Content Analysis<br />
Social Data<br />
Your first hack: Google Docs<br />How To Deliver Documents<br />
Unstructured data<br />
Getting Started =importxml()<br />Google “importxml guide” <br />
A Little Bit of HTML<br />
Mmmm. Data!<br />
Introducing Google Scripts<br />
Now for the magic…<br />
Your second hack: <br />Google Appengine<br />How To Deliver Documents<br />
Deploy Code With One Click<br />
A website I made in 30 mins<br />
Bulk SEO Metrics Lookup<br />
Backlink Scraper:<br />http://dis.tl/link-scraper<br />
Other Options<br />How To Deliver Documents<br />
Mozenda.com - No Technical Knowledge Needed<br />
http://www.seomoz.org/blog/keyword-research-tool<br />
Smarsheet.com<br />
API Gallery<br />How To Deliver Documents<br />
Alchemy API – all things text related<br />
Topsy API – all things twitter related<br />
Topsy API also does histograms<br />
Authority Labs API – Bulk Rank Checking<br />
Google Analytics API<br />
Bonus: GA API -> Google Docs<br />http://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html<br />
http://graph.facebook.com<br />
BuiltWith API<br />
SEMRUSH – Bonus BR Language Support<br />
SEOmoz Link Data API<br />
http://dis.tl/seomozgdocs<br />
Programmeableweb: search engine for APIs<br />
The Sky Is The Limit<br />http://www.flickr.com/photos/dougklembara/3650026554/<br />
Tom Critchlow<br />VP Operations NYC<br />www.distilled.net<br />tom.critchlow@distilled.net<br />@tomcritchlow<br />Fierc...
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SEO Hacks & Apps

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My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here:

http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/

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SEO Hacks & Apps

  1. 1. SEO hacks & apps<br />@tomcritchlow<br />www.distilled.net<br />
  2. 2. Why hack?<br />How To Deliver Documents<br />
  3. 3. “<br />The world of startups is so unpredictable that you need to be able to modify your dreams on the fly<br />Paul Graham<br />http://www.paulgraham.com/founders.html<br />
  4. 4. “<br />The world of startupsSEO is so unpredictable that you need to be able to modify your dreams on the fly<br />Tom CritchlowPaul Graham<br />
  5. 5. Just Do It<br />
  6. 6. “<br />We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of intelligence, what matters most is determination. <br />Paul Graham<br />
  7. 7. 4 Weeks Is All It Takes<br />
  8. 8. Hacks are agile, not powerful.<br />http://www.flickr.com/photos/jenny-pics/5936084413/<br />
  9. 9. Inspiration<br />How To Deliver Documents<br />
  10. 10. YouTube Ranking Data<br />
  11. 11. Google Local Research<br />
  12. 12. How many KWs have image results?<br />
  13. 13. Track +1s by URL:<br />http://dis.tl/bulkplusone<br />
  14. 14. http://dis.tl/ehow-scraper<br />
  15. 15. Social Content Analysis<br />
  16. 16. Social Data<br />
  17. 17. Your first hack: Google Docs<br />How To Deliver Documents<br />
  18. 18. Unstructured data<br />
  19. 19. Getting Started =importxml()<br />Google “importxml guide” <br />
  20. 20. A Little Bit of HTML<br />
  21. 21. Mmmm. Data!<br />
  22. 22. Introducing Google Scripts<br />
  23. 23. Now for the magic…<br />
  24. 24. Your second hack: <br />Google Appengine<br />How To Deliver Documents<br />
  25. 25. Deploy Code With One Click<br />
  26. 26. A website I made in 30 mins<br />
  27. 27. Bulk SEO Metrics Lookup<br />
  28. 28. Backlink Scraper:<br />http://dis.tl/link-scraper<br />
  29. 29. Other Options<br />How To Deliver Documents<br />
  30. 30. Mozenda.com - No Technical Knowledge Needed<br />
  31. 31. http://www.seomoz.org/blog/keyword-research-tool<br />
  32. 32.
  33. 33. Smarsheet.com<br />
  34. 34. API Gallery<br />How To Deliver Documents<br />
  35. 35. Alchemy API – all things text related<br />
  36. 36. Topsy API – all things twitter related<br />
  37. 37. Topsy API also does histograms<br />
  38. 38. Authority Labs API – Bulk Rank Checking<br />
  39. 39. Google Analytics API<br />
  40. 40. Bonus: GA API -> Google Docs<br />http://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html<br />
  41. 41. http://graph.facebook.com<br />
  42. 42. BuiltWith API<br />
  43. 43. SEMRUSH – Bonus BR Language Support<br />
  44. 44. SEOmoz Link Data API<br />
  45. 45. http://dis.tl/seomozgdocs<br />
  46. 46. Programmeableweb: search engine for APIs<br />
  47. 47. The Sky Is The Limit<br />http://www.flickr.com/photos/dougklembara/3650026554/<br />
  48. 48. Tom Critchlow<br />VP Operations NYC<br />www.distilled.net<br />tom.critchlow@distilled.net<br />@tomcritchlow<br />Fiercely curious. Passionate about learning. Email me!<br />
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