SEO Hacks & Apps
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SEO Hacks & Apps

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My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here: ...

My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here:

http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/

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SEO Hacks & Apps Presentation Transcript

  • 1. SEO hacks & apps
    @tomcritchlow
    www.distilled.net
  • 2. Why hack?
    How To Deliver Documents
  • 3.
    The world of startups is so unpredictable that you need to be able to modify your dreams on the fly
    Paul Graham
    http://www.paulgraham.com/founders.html
  • 4.
    The world of startupsSEO is so unpredictable that you need to be able to modify your dreams on the fly
    Tom CritchlowPaul Graham
  • 5. Just Do It
  • 6. “
    We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of intelligence, what matters most is determination. 
    Paul Graham
  • 7. 4 Weeks Is All It Takes
  • 8. Hacks are agile, not powerful.
    http://www.flickr.com/photos/jenny-pics/5936084413/
  • 9. Inspiration
    How To Deliver Documents
  • 10. YouTube Ranking Data
  • 11. Google Local Research
  • 12. How many KWs have image results?
  • 13. Track +1s by URL:
    http://dis.tl/bulkplusone
  • 14. http://dis.tl/ehow-scraper
  • 15. Social Content Analysis
  • 16. Social Data
  • 17. Your first hack: Google Docs
    How To Deliver Documents
  • 18. Unstructured data
  • 19. Getting Started =importxml()
    Google “importxml guide” 
  • 20. A Little Bit of HTML
  • 21. Mmmm. Data!
  • 22. Introducing Google Scripts
  • 23. Now for the magic…
  • 24. Your second hack:
    Google Appengine
    How To Deliver Documents
  • 25. Deploy Code With One Click
  • 26. A website I made in 30 mins
  • 27. Bulk SEO Metrics Lookup
  • 28. Backlink Scraper:
    http://dis.tl/link-scraper
  • 29. Other Options
    How To Deliver Documents
  • 30. Mozenda.com - No Technical Knowledge Needed
  • 31. http://www.seomoz.org/blog/keyword-research-tool
  • 32.
  • 33. Smarsheet.com
  • 34. API Gallery
    How To Deliver Documents
  • 35. Alchemy API – all things text related
  • 36. Topsy API – all things twitter related
  • 37. Topsy API also does histograms
  • 38. Authority Labs API – Bulk Rank Checking
  • 39. Google Analytics API
  • 40. Bonus: GA API -> Google Docs
    http://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html
  • 41. http://graph.facebook.com
  • 42. BuiltWith API
  • 43. SEMRUSH – Bonus BR Language Support
  • 44. SEOmoz Link Data API
  • 45. http://dis.tl/seomozgdocs
  • 46. Programmeableweb: search engine for APIs
  • 47. The Sky Is The Limit
    http://www.flickr.com/photos/dougklembara/3650026554/
  • 48. Tom Critchlow
    VP Operations NYC
    www.distilled.net
    tom.critchlow@distilled.net
    @tomcritchlow
    Fiercely curious. Passionate about learning. Email me!